Google Ads auction-time bidding comes to Search Ads 360

Smart Bidding uses machine learning to set bids at auction-time, factoring in a wide range of signals that help predict performance. Now, the same technology that's helped advertisers achieve better results is available in Search Ads 360 . In fact, during the beta, hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average conversion increase of 15% to 30% at the same or better ROI.

If you’re unfamiliar with Search Ads 360, it’s our cross-channel search management platform used by large advertisers and agencies. With this update, Search Ads 360 advertisers can now optimize their Google Search bids using auction-time bidding, while continuing to optimize their cross-channel bids using Search Ads 360 automated bidding.

Head of Marketing, Jamima White, at Australian energy company AGL, discovered that Google Ads auction-time bidding helped drive results for her business in a competitive environment. With Google Ads auction-time bidding enabled in Search Ads 360, AGL saw conversion volume increase 19% at the same cost per acquisition.

To learn more about Google Ads auction-time bidding in Search Ads 360, visit the Search Ads 360 Help Center .

Posted by Jason Krueger, Product Manager, Google Ads