To edit your campaign settings, follow these steps:
- In the account tree view, select the account or a specific campaign.
- Select Campaigns.
- Select one or more campaigns. If you select multiple campaigns, any changes apply to all selected campaigns.
- Make your changes. The table below lists the settings that you can change in Google Ads Editor.
| Setting | Options |
|---|---|
| Campaign name | This field is only editable when one campaign is selected. |
| Campaign type | The following campaign types can be included in an import file: Not all campaign types can be changed once the campaign has been created and posted. Learn more |
| Status | Enabled, Paused, or Removed. For new campaigns that haven't yet been posted, you can also select Draft . |
| Include search partners | Enabled or Disabled. Learn more |
| Device bid adjustment | Enter a value from -90 through +900, inclusive. You can opt out of showing ads on a certain device by setting your bid to -100% |
| Devices | Click Editto choose new device targeting settings , or paste settings copied from another campaign. |
| Bid strategy | Use the drop-down menu to choose a new bid strategy. Learn more |
| Enhanced CPC | Enabled or Disabled. Only applies to manual CPC and automatic CPC campaigns. |
| Content exclusions | Select categories of sites, content, or ad placements where you don’t want to show your ads. |
| Frequency capping | Select the number of times you want your ads to appear for each person. |
| Delivery method | Standard or Accelerated. |
| Budget | The budget must be greater than zero. If your campaign has a shared budget, it isn't possible to edit your budget in Google Ads Editor. |
| Start date | Enter the current date or a future date (not a past date). Start dates cannot be changed for campaigns that have already begun. Learn more about date formats . |
| End date | Enter a future date, or enter None to have the campaign run indefinitely. The end date must be the same as or later than the start date. Learn more about date formats . |
| Ad rotation | Optimize for clicks, Optimize for conversions, Rotate evenly, Rotate indefinitely. |
| Ad schedule | Paste an ad schedule that you've copied from another campaign. |
| Language targeting | Click Editto choose new settings, or paste settings copied from another campaign. |
| Location targeting | Click View or editto choose new settings on the Locations tab. |
| Targeting method and Exclusion method | Learn more about these settings in the Google Ads Help Center . |
| Asset Optimization | These bulk settings are designed to use Google's automation and AI to improve the performance and relevance of your ads. You can either choose “Enabled” or “Disabled” for Text customization, Final URL expansion, Image enhancement, image generation, Landing page images and Video enhancement. |
Related links
- Learn how to pause, resume, or remove campaigns .
- Find out how to add a draft campaign .
