If you've created a Google Play Points promotion, you can use Play Console to analyze its effectiveness and understand the value that Play Points is adding to your app.
This article provides an overview of your promotions’ performance, definitions of all the metrics on the page, and contains some metric-specific and general guidance to help you get value when analyzing your Play Points promotions.
To navigate to the page, go to Monetize> Products> Play Points.
Program summary and potential
This section provides a summary of the total value generated by the Play Points program and highlights the opportunity within the Play Points user base for your app.
Overall program performance (Last 6 months)
The top section summarizes the total value generated by the Play Points program over the past 6 months, for both Google-funded and developer-created promotions.
Total revenue:The total revenue your app has generated directly from Google-funded promotions as well as your promotions. This includes additional spend a buyer pays during transactions that include redeeming a coupon promotion.
Total buyers:The number of users who either purchased your promotions or made a purchase in your app through Google-funded promotions.
Total acquisitions:The total number of users who installed your app through Google-funded promotions and who had never installed your app before. Note: Data for this metric is partial until December 2025.
Play Points potential (Last 28 days)
Highlights the opportunity within the Play Points user base for your app:
- Enrolled buyers:The percentage of your buyers who are enrolled in Play Points. Of those, we also show how many users are Gold+ level users who have 600 points or more. Learn more about user levels .
- ARPPU from enrolled buyers:The average revenue per paying user from your Play Points-enrolled buyers, compared to the ARPPU from your non-enrolled buyers
Enrolled and engaged non-buyers:The number of your users who are enrolled in Play Points, have engaged with your app in the last 28 days, but have not made a purchase. Convert these users into buyers with targeted Play Points promotions, to encourage users to make a first-time purchase with their points.
Your promotion performance
This section reports on the performance of the promotions you create and manage, where users use their points to redeem in-game items or coupons.
Coupon promotions
This table details the performance of your coupon promotions:
- Promotion:Your internal name for the promotion, its ID, and tier.
- Country/Region:The locations where the promotion is targeted.
- Number of orders:The total number of transactions where a coupon was used.
- Number of buyers:The number of unique users who redeemed the promotion.
- Total revenue:The complete revenue from transactions using a coupon, combining the value from points exchanged and any additional user spending.
- Revenue from points exchanged:The revenue generated by users exchanging their points for the promotion.
- Additional revenue:The out-of-pocket amount a user pays in a transaction where they also redeem a coupon.
- Discount (%):The effective discount rate. This may differ from your configured rate because it factors in the additional revenue paid by the user.
- Status:The current state of the promotion (for example, Live, In review, Scheduled).
One-time product promotions
Note: Play Points product promotions are available only to games of the Google Play Games Level Up+ program.
This table details the performance of your one-time product promotions:
- Promotion:Your internal name for the promotion and its ID.
- Product type:Indicates if the promotion is for a limited or unlimited quantity product.
- Country/Region:The locations where the promotion is targeted.
- Number of orders:The total number of times the product was redeemed using points.
- Number of buyers:The number of unique users who redeemed the promotion.
- Total revenue (from points exchanged):The revenue generated from users exchanging their points for this product.
- Discount (%):The effective discount rate as a percentage of the full transaction value.
- Status:The current state of the promotion (for example, Live, In review, Scheduled).
Google-funded promotion performance
This section provides reporting for Google-funded promotions. Users earn points for engaging with these types of promotions.
Play-wide vs app-specific promotions
There are two types of promotions:
- Play-wide promotions:Applicable to any app in Google Play. For example, "earn 5 points for every $1 spent in any app."Most apps have a few dozen Play-wide promotions running in a 6-month period.
- App-specific promotions: Applies to your app only. For example, "earn 5 points for every $1 spent in Your App. " These promotions significantly drive engagement and revenue within your app. Developers who create promotions qualify for more rewarding app-specific Google-funded promotions.
Most games have a few dozen Play-wide promotionsrunning in a 6-month period, therefore they are grouped to one rowin the reporting table.
App-specific promotionsare significant drivers for acquisitions, revenue, and transactions and are reported at the promotion level (not grouped).
Available reports
Performance is measured on key metrics, for two time periods:
- Direct:performance reported for users who enrolled in the promotion or were rewarded by the promotion and only for when they had the promotion active
- Post-promotion:performance reported for the users above, for the time period right after the one above, such as when the promotion is no longer active, and for up to 28 days after the promotion ended.
Reporting is available for the following Google-funded promotion types:
- Boost promotions:Google Play promotions that offer a higher earn rate of points for transactions. For example, "earn 5 points for every $1 spent."
- Quest promotions:Google Play promotions that offer a reward for completing a set of actions. For example, "complete these actions to earn a reward."
- Install promotions:Google Play promotions that offer a reward for installing your app
- Stamp card promotions:Google Play promotions that offer a reward after making a set number of purchases. For example, "complete 4 purchases over $1 to earn points."
Note: There are other Google-funded promotion types that contribute to revenue and transactions, but reporting is not yet available for them.
Performance of Google-funded promotions
Performance reported for users who enrolled in the promotion or were rewarded by the promotion and only for when they had the promotion active.
The reporting included for Google-funded promotions:
- User acquisitions:The number of users who installed your app around the time they enrolled in an app-specific promotion. For install promotions only, this metric is the number of users who installed your app around the time they enrolled in an app-specific promotion. This metric is not reported for Play-wide promotions. You can compare this to New users,who are users who didn’t have your app installed in the past 18 months.
- Buyers:The number of unique users who made a purchase. You can compare this to 28-day lapsed buyers, who are buyers who hadn’t made a purchase in your app in the last 28 days.
- Revenue:The revenue generated from the Google-funded promotion.
- ARPPU:The average revenue per paying user for buyers who enrolled in the promotion. You can compare this to the Overall ARPPU.
- Engaged users (last 28 days):The number of unique users who opened your app. You can compare this to Lapsed users, who had not opened the app in the previous 28 days.
- Buyer ratio (last 28 days) :The percentage of engaged users who made a purchase in your app after enrolling in the promotion.
- Transactions (reported for Boost promotions only):The number of transactions that received a higher earn rate.
- Average revenue per transaction (reported for Boost promotions only):The average revenue per transaction for transactions that received a higher earn rate. You can compare this to the Overall average revenue per transaction.
Post-promotion performance
Performance reported for the users above, for the time period right after the one above, such as when the promotion is no longer active, and for up to 28 days after the promotion ended.
The reporting included for Google-funded promotions:
- Post-promotion buyers:The number of users who had enrolled in the promotion and made a purchase in your app up to 28 days after the promotion ended.
- Post-promotion revenue:The revenue your app generated up to 28 days after the promotion ended from users who had enrolled in the promotion
- Post-promotion ARPPU:The average revenue per paying user of users who had enrolled in the promotion, up to 28 days after the promotion ended.
- Post-promotion engaged users (last 28 days):The number of users who had enrolled in the promotion and opened your app up to 28 days after the promotion ended. Data is calculated for the last 28 days.
- Post-promotion buyer ratio users (last 28 days):The percentage of engaged users who had enrolled in the promotion and made a purchase in your app up to 28 days after the promotion ended. Data is calculated for the last 28 days.
- Post-promotion average revenue per transaction (reported for Boost promotions only):The average revenue per transaction for purchases made up to 28 days after the promotion ended by users who had enrolled in the promotion.
Frequently asked questions
Why are some of my graphs and tables empty?If some of your graphs or tables are empty, it's possible we haven't featured your title within the selected time range. Try expanding the date range using the picker in the top right corner of the page.
Revenue figures on this page are estimates. Calculations factor in local regulations, fees, and taxes, which vary by region. For example, the unique tax structure in the United States (with different rates across states) means revenue data from the US excludes tax information but still includes fees.
- Outside the US:Revenue = Developer Earnings + Fees + Tax
- US:Revenue = Developer Earnings + Fees
There is a slight delay in data freshness to be expected. All dates are calculated in PST8PDT
to enable comparison with peer apps.
If you have further questions or are experiencing issues accessing your report, please contact us at playpoints@google.com .
Other resources
- Retain users with Google Play Points .
- Learn more about Play Points on the Android developers site .
