Price charming refers to the set of price rounding rules applied to make your prices more appealing to customers, if a price is not explicitly set. Google converts the default prices of a base currency into the local equivalent prices, and then rounds the price up or down so it matches local pricing norms. This ensures the price complies with local customs.
Key aspects of price charming are as follows:
- It aims to make your prices more appealing to customers.
- Each region and currency has its own charming rules.
How Price Charming Works
- When a developer inputs or updates a default price in one currency, the system automatically calculates and generates equivalent exchange-rate converted prices in other currencies(as appropriate) based on the selected country/region.
- Then tax will be added for tax-inclusive jurisdictions, or skipped for tax-exclusive jurisdictions.
- Post addition of tax, the price is then "charmed" to comply with local customs, according to the rules mentioned below. This will result in the suggested final price of the product.
- The final price of the product suggested by Play, after price charming, should be within the maximum price limits for that region, as mentioned here for any monetizable product.
Note that Play doesn't enforce price charming, so developers can input uncharmed prices or override prices that were charmed. Price charming applies only when the system computes the prices on behalf of developers (for instance as a result of a currency conversion).
Price Charming Rules
Make sure to review this document to learn about the pricing rules for your region and currency. The following are the rules to understand this table:
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Price charming rules differ according to region, currency and price ranges of the product. The rows correspond to the different patterns for a region, currency combination, and the column represents the price range of the price that is computed before adding price charming rules.
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For a price computed (after adding tax, etc.) for a region and currency, depending on the price range the computed price falls in, the prices are either charmed up or down to the closest numeric value following the charming pattern for that currency, as found in the table.
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If there are multiple patterns for the price range, the price will be rounded to the closest numeric value of a pattern available. If there are two or more patterns which are equally close, then the price is usually charmed down, to the closest numeric value following the pattern.
Let’s understand this with a few examples.
Similarly if the price computed for AE region (post addition of taxes) is 507.3 AED, the price will be charmed up to 509.99 AED to confirm with pattern “X9.99.” Taking another example into consideration, a value of 771.2 AED will be charmed down to 769.99 AED following the same pattern “X9.99.”
Also if there are multiple patterns available for the price range, the product will be charmed to the closest numeric value following one of the patterns amongst the list of patterns.
These price charming rules apply to all product types as well as price experiments, except for % discount offers.
