How content ratings are used
Content ratings are used to inform consumers, especially parents, of potentially objectionable content that exists within an app. They also help filter or block your content in certain territories or to specific users where required by law, and determine your app’s eligibility for special developer programs.
How content ratings are assigned
To receive a content rating, you must fill out a rating questionnaire on the Play Console that asks about the nature of your apps’ content. Your app will be assigned a content rating from multiple rating authorities based on your questionnaire responses. Misrepresentation of your app’s content may result in removal or suspension, so it is important to provide accurate responses to the content rating questionnaire.
To prevent your app from being listed as “Unrated”, you must complete the content rating questionnaire for each new app submitted to the Play Console, as well as for all existing apps that are active on Google Play. Apps without a content rating will be removed from the Play Store.
If you make changes to your app content or features that affect the responses to the rating questionnaire, you must submit a new content rating questionnaire in the Play Console.
The content rating assigned to your app is specific to the content within your app. It does not include other features and practices, such as consumer agreements or ads. You are responsible for informing your users of any additional age-based considerations, such as age-specific privacy practices.
For more information on the questionnaire, visit the Help Center to learn about the different rating authorities across regions and how to complete the content rating questionnaire.
