Our goal with Android Instant Apps is to create delightful, frictionless user experiences while also adhering to the highest standards of privacy and security. Our policies are designed to support that goal.
Developers choosing to distribute Android Instant Apps through Google Play must adhere to the following policies, in addition to all other Google Play Developer Program Policies .
Identity
Link Support
Technical Specifications
Offering App Installation
The instant app may offer the user the installable app, but this must not be the instant app's primary purpose. When offering installation, developers must:
- Use the Material Design "get app" icon and the label "install" for the installation button.
- Not have more than 2-3 implicit installation prompts in their instant app.
- Not use a banner or other ad-like technique for presenting an installation prompt to users.
Additional instant app details and UX guidelines can be found in the Best Practices for User Experience .
Device Identifiers
Instant apps are prohibited from accessing device identifiers that both (1) persist after the instant app stops running and (2) are not resettable by the user. Examples include, but are not limited to:
- Build Serial
- Mac Addresses of any networking chips
- IMEI, IMSI
Instant apps may access phone number if obtained using the runtime permission. The developer must not attempt to fingerprint the user using these identifiers or any other means.