Edit your industries, service areas, and job types

Set the job types and industries your business provides and the areas you serve to make sure your ad shows to the right local customers. Be sure to update these settings if your business changes location or service offerings.

Note: Real estate agents and brokers in the US and Canada can't target their ads by postal code, per our policy .

Edit your industry

Sign in to your Local Services Ads account.
Select the menuat the top left.
Select Profile & Budget.
On the "Job types" card, select the pencil icon.
Search for new industries to add in the search bar.
After a new industry is selected, toggle on at least one job type and click Save.
A prompt will appear to redirect you to the Business Verification page to upload additional verification requirements for the new industry.
To remove an industry, select Removeat the right of the industry.

Edit your service areas

Sign in to your Local Services Ads account
Select the menuat the top left.
Select Profile & Budget.
On the “Service areas” card, select the pencil icon.
- To add a service area, search for a county, city, or zip code in the “Include these service areas” search bar.
- To remove an entire service area, search for a county, city, or zip code in the “Exclude these service areas” search bar.
Select Save.

Edit your job types

Sign in to your Local Services Ads account
Select the menuat the top left.
Select Profile & Budget.
On the “Job types” card, click on the pencil icon.
Select the arrow to the right of the job industry on your account to expand and edit the job types offered in that industry. Toggle on the job types that apply to your business.
Select Save.

Use the "broad search" setting

Local Services Ads automatically opts advertisers into their industry’s general category. This means that advertisers can choose to serve for category search queries, such as, “plumber near me” or “dentist near me” without the search query including a specific service type. Advertisers can choose to opt-out of these search queries.

Disable broad search

In your Local Services Ads lead inbox , click the menu icon in the top left.
Select Profile & budgetfrom the menu.
On the "Settings" card, uncheck the "broad search" to disable the setting.

Disabling broad search may result in a decrease in leads as your ads will no longer serve for category search queries, such as, “plumber near me” or “dentist near me.” Disabling leads may be appropriate if you wish to receive leads only from customers searching for specific types of services, such as "sink installation" or "shower repair."

View your leads from broad search

You can view your leads from broad search in your lead inbox.

In your Local Services Ads lead inbox , click the menu icon in the top left.
Select Leads.
In the leads table, use the “All search intents” and select Category.
In the "Job Type" column the when the value is “ - ” this will indicate a Broad Category lead.

You can also filter Total lead spend and Charged leads by “Category” or “Direct Business.”

Click the menu at the top.
Select Reports.
On the “Total lead spend” and “Charged leads” cards found at the top of the page, filter by “Category,” or “Direct Business.”

Nuances for Lawyers and Food & Beverage

Opting out of broad search for legal industries means your ads will not serve on general queries for the areas of law you selected during onboard (for example, “personal injury law”, “immigration law”). Disabling broad search will stop you from serving in response to “general law” ”queries (i.e., queries that don’t mention a specific practice area, such as, “lawyer near me”).
- To opt out of “general law” queries navigate to the “Profile & Budget” page and click Job Type. Click the toggle button next to “Appear in general law searches” to off.
For Food & Beverage, disabling broad search will stop your ad from serving on generic restaurant queries (for example, “restaurants near me,” "dessert near me”). This will not opt you out of “food near me” queries.
- “Profile & Budget” page and click Job Type. Click the toggle button next to “Appear in general food and beverage searches” to off.

If you're targeting multiple verticals

If you are promoting services across multiple industries with your Local Services Ads account and you decide to disable broad search, the change will apply for all industries. For example, if your Local Services Ads account promotes plumbing and HVAC services, disabling broad search will stop your ad from appearing on general category searches for both industries (for example, “plumber near me,” “HVAC near me”).

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