On this page
Reasons why the issue is happening
The prices displayed on the checkout pages on your website are higher than the prices displayed on your product landing pages.
You should have received an email asking you to update your prices by a certain date so that the values are consistent throughout your website on the landing pages and during the checkout process.
Common reasons for checkout price mismatch
- Added fees or charges at checkout: Any additional fees charged during checkout must be disclosed in Merchant Center by bundling them with the applicable shipping costs. For example, service fees, handling fees, carrier-related fees, and state fees must be included in the total value submitted in the shipping [shipping]
attribute or using the Merchant Center shipping services.
- Alternatively, additional fees can be included in the base price of the product via the price [price] attribute in Merchant Center. These fees must then be included both in the price displayed on the landing page and in the price shown during checkout as opposed to being itemized during checkout.
- Different VAT rates for different destinations: If the product price significantly increases due to higher VAT rates for certain countries, you should submit a separate item per country, with a product price that includes the higher VAT rate. Learn more about tax information for your products .
How to fix this issue
This section provides next steps for fixing your checkout price mismatch issues.
Ensure price consistency across all sources
Investigate your setup to ensure the price is identical and accurate across your data source, landing page, structured data, and checkout process.
- Check the data source, landing page, and structured data: Verify that the value submitted in the “price” attribute in your data source matches the most prominent price on your landing page. Also, check that the price in your website's structured data (for example, schema.org) is the same.
- Verify default variants: If your product has variants such as different colors or sizes, make sure the price in your data source corresponds to the price of the variant that is pre-selected when the page loads.
- Review your checkout process: Identify any added costs that increase the product price at checkout. These must be accounted for in the product price or shipping cost, as mentioned in the common reasons above.
- Check the warning email for examples of affected products: This can help you find a common problem on your website that is causing these mismatches.
Resubmit your product data
After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:
- Add products from a file to Merchant Center
- Submit through the Content API for Shopping
- If you change prices multiple times a day, or have a large amount of offers, consider using the Local inventory service API for faster updates.
- Add products from an ecommerce platform
If your Merchant Center product data is accurate, you don’t need to resubmit it before requesting a review.
Request a review
If your account or product gets disapproved you can either fix the problem and request a review of your issues, or disagree with the issue and request a review. There may be additional verification steps depending on the issue, and a limit on the number of reviews you can request.
If the review is successful, your issue will disappear.
If the disapproval remains and you’re uncertain with how to proceed, contact us for support.
Note: If you use a third-party platform to list your products, you may request a review directly through their application.
