Products overview in Merchant Center

The 'Products overview' page is your central dashboard for managing your product catalog. It has been updated to give you a comprehensive view of your product data health with actionable insights, a visual history of your product status, and clear steps for improvement, all on a single page.

The products overview page in Merchant Center offers a comprehensive view of the product data health for managing and monitoring of your product catalog. This page is designed to provide helpful insights, so you can find areas to improve product data and ensure your products are displayed effectively.

On this page


View your product status

You can view the history graph displayed on the products overview page. The history graph can help you understand your product status changes over a selected period of time. You can view products that are “approved”, “limited”, “not approved” and “under review”. This graph helps you quickly understand trends in product approvals, disapprovals, and items waiting for review, making it easy to spot any big changes or problems.


Get actionable insights with the "What to do next" panel

The "What to do next" panel is a key part of the products page. It shows you important recommendations made just for your account. This section highlights tasks that need your attention, guiding you to solutions that can greatly improve the quality of your product data and how well your listings perform. Following these recommendations helps improve the experience for shoppers and your ad spending results.


View all your products

To view your product information, in the Merchant Center, select “Products” in the left navigation menu, then click the “All products” tab. This page gives you an overview of your product catalog, including the total number of products in your account, items provided by you, and more found by Google.

For more information please navigate to the viewing and understanding your product data help guide.


Key tasks in product overview

  • The Productspage in Merchant Centercan be used as a dashboard to monitor your product data. You can check the approval status and visibility of your products on Google, and view key details like price, title, and images. You can filter and sort your product list by status and data source, and you can also find products using specific attributes like brand or category. Learn more about Viewing and understanding your product data .
  • You can make changes to your product information and manage custom labels in Merchant Center. You can update product data by editing your data source or by using the product editor directly in Merchant Center. The product page lets you add or remove products from a data source and change a product’s visibility on Google. For a more organized approach, you can create and manage custom labels to subdivide products for your shopping campaigns. Learn more about How to manage your products, product data, and labels .
  • The improved product filters in Google Merchant Center offer a more efficient way to manage your product data. You can now use multiple filters and more detailed criteria to quickly find specific products. This feature helps you identify and address issues with your product data faster, as you can easily filter for items with warnings or disapprovals, or products that aren't showing on Google. Learn more about View and manage products with improved product filters .

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Get help with Merchant Center setup from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of Merchant Center? Try booking an appointment with Small Business Advisors .

Important: This service cannot troubleshoot issues, including approving Business Profile verification, resolving product disapprovals, account warnings or suspensions, or Google Ads billing.


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