Automated promotions data source helps you automatically share your live promotions with Google without having to manually create them in your Merchant Center account.
Google will extract eligible live promotions from your products’ webpages (also referred to as the Product Detail page) so that they will be automatically showcased on free listings and Shopping ads on Google. If available, Google will also extract the promotion coupon codes. After extraction, you can find the details of these promotions in your Google Merchant Center account under the “Promotions” page.
Google will regularly verify if a promotion is still valid. If a promotion is no longer available for a product, it will be automatically removed from Google's platforms. Learn how to Get started with Promotions .
Promotion types supported
For the websites that are included in the beta, we will share your promotions that are:
- Percent Off
- Amount Off
- Free gift and free shipping with promo codes
- Note: This is available in France, Germany, and Japan only.
- In Germany, these promotions will only show on Ads.
- Sale events in the US
Promotion types not supported
The below promotion types aren't supported:
- Loyalty member specific promotions.
- Sale price or strikethrough prices.
- All other promotion types not listed under the above "allowed" section
Opt out of some promotions from showing on Google
Promotions set up by the automated promotions data source cannot be edited. If you don't want one of these promotions to show on Google, you can end the promotion by following these steps:
- Go to Promotions within the “Marketing” section.
- Check the box next to the promotion you want to end.
- Select End promotionsand then select End promotion.
- (Optional) You can also end specific promotions from their description page. After you’ve selected the specific promotion, scroll to the bottom of the description page and then select End Promotion.
Google will regularly review and verify if promotions are still valid. If a promotion is no longer available for a product, it will be automatically removed from Google's platforms.
Opt out of all automated promotions data source
You can opt out of the automated promotions data source by following these steps:
- Go to Promotions within the “Marketing” section.
- Under the "Promotions" tab, find the banner labeled “Website promotions have been linked” and select Manage.
- On the dialog box labeled "Remove automatic promotion updates", select the checkbox next to "I understand that I'm removing automatic promotion updates from Google. I may also need to manage or remove them from my website."
- Select Remove promotions.
