Consumers are increasingly using conversational surfaces to shop. To help brands better connect with customers, Google is introducing AI performance insights in Merchant Center.
These insights are designed to help you understand how your products are being discovered on AI Mode, AI Overviews in Search, or the Gemini app. AI performance insights can help provide you with a view into your brand’s performance on AI surfaces and how you can optimize your product data to improve your performance on these AI powered experiences.
Results simulated and fictional entities used for illustrative purposes
Quick glance of the report
Here are some of the features in the report:
- Share of voice: See your brand’s visibility on AI-driven experiences across Search and Gemini benchmarked against brands similar to yours on shopping journeys starting from AI Mode, AI Overviews, or the Gemini app.
- Shopping funnel performance:Unlock key insights across the critical stages of the shopping journey - including discovery, evaluation, and purchase.
- Product term insights:Identify popular product terms searched by users across Search conversations including your share of voice for them.
- Product attributes insights:Identify popular product specifications searched by users (for example, color, style, material). You can then leverage the attribute completeness score to identify which of your products are missing these structured product attributes.
AI performance insights will be rolled out to the U.S., Canada, Australia, India, and New Zealand in the coming months.
