How to fix: Invalid image format

Check that the image format, image link, and the server settings are correct

In this article


Why this issue is happening

Your product images aren't encoded in a way that Google recognizes. This prevents us from displaying your image in Shopping ads and free listings, so your products have been disapproved until the images are updated to meet our encoding standards.

How to fix the issue

Check the values you've submitted for the image link [image_link] attribute and the additional image link [additional_image_link] attribute for this product. Ensure that those values abide by the attribute minimum requirements and are encoded in an accepted format, such as:

  • JPEG (.jpg/.jpeg)
  • WebP (.webp)
  • PNG (.png)
  • GIF (.gif)
  • BMP (.bmp)
  • TIFF (.tif/.tiff)

Fix products one by one directly in Merchant Center

Step 1Go to Productsin Merchant Center, then select the Needs attentiontab.

Step 2Use the filtericonabove the table to find all products affected by your issue.

Step 3Click on the title of the product you want to fix, then click Edit product.

Step 4Make the sure the images you submit are encoded in an accepted format.

Step 5Select Save.

Fix multiple products at once

Step 1Go to Productsin Merchant Center, then select the Needs attentiontab.

Step 2Use the filtericonabove the table to find all products affected by your issue.

Step 3Select the downloadiconto download a list (.csv) of all affected products for all issues or this particular issue.

Step 4Cross reference the downloaded list with your uploaded product data, and ensure that any images you've submitted are encoded in an accepted format.

Step 5Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure the issue is no longer listed on the “ Needs attention ” page.

Keep in mind: It may take 24-72 hours for your change to be reflected on the “ Needs attention ” page.

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