Google Merchant Center

    Configure your account

    This page explains how to sign up for the Google Customer Reviews feature within your Google Merchant Center account.

    Note: If you already have a Google Merchant Center account, skip to 2.

    1. Create a Merchant Center account

    1. Visit merchants.google.com .
    2. Click Create an account, and follow the prompts to sign up.

    Learn more about getting started with Merchant Center .

    2. Opt in to Google Customer Reviews

    1. In Merchant Center , make sure your account is verified and claimed .
    2. Click SettingsTools and setting menu icon [Gear]in the left navigation menu.
    3. Select Add-ons.
    4. Find the “Google Customer Reviews” add-on card under the “Discover” tab.
    5. Click Activate.

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    Get help with Merchant Center setup from Small Business Advisors

    Want to receive one-on-one guidance and tailored recommendations on how to make the most out of Merchant Center? Try booking an appointment with Small Business Advisors .

    Important: This service cannot troubleshoot issues, including approving Business Profile verification, resolving product disapprovals, account warnings or suspensions, or Google Ads billing.


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