Adding your store links your Merchant Center and Business Profile accounts. This allows you to manage your online and local presence together, and show your products across Search and Maps.
On this page
- How to add and remove stores
- How to link your Business Profile and Merchant Center accounts
- How to edit store information
- About data sharing between linked accounts
- Frequently asked questions
How to add and remove stores
You must be a super admin to add a store to your Merchant Center. If you aren’t a super admin, you can find who the super admin is in the “People and access” tab in Business Manager . The super admin can either link the Merchant Center and Business profile accounts for you or add you as a super admin, as needed.
Add a store (connect your accounts)
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under “Google Services”, click Add service.
Click Google Business Profileand find the stores you want to add to your Merchant Center account, and click Next.
Remove a store
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under “Google Services”, find the store you want to remove, and select the checkbox on the left.
At the top, click Removeand then confirm to remove the selected store.
How to link your Business Profile and Merchant Center accounts
Linking your accounts allows you to manage your Business Profile information through your Merchant Center. You can link up to 200 Business Profiles with your Merchant Center account.
How to link accounts that you own or manage
If you are the owner of the Business Profile and you are also an administrator or user on the Merchant Center account, you can link the two accounts by following the steps below.
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under “Google Services”, click Add service.
Select Google Business Profilethen click Next.
Select the Business Profile that you’d like to link then click Next.
Confirm the Business Profile, then click Linkand you are finished.
How to link to a Business Profile you don't manage
Step 1: Send a linking request
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Access and services.
Go to Apps and services.
Under “Google Services”, click Add service.
Select Google Business Profilethen click Next.
In the box that opens, click Profile you don't manage.
Enter the email address of the Business Profile owner or manager then click Next.
Click Send request.
You can check the status of the request on the "Apps and services" page.
Step 2: Approve the linking request
After you send a request, the Business Profile owner or manager needs to sign in to the Business Profile Manager to accept the request.
How to unlink a Business Profile
You can unlink an advertising account to stop your business from being advertised. Before you unlink an advertising account, consult with the person who updates the account.
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Business info.
Click the Storestab, then select the Google Business Profile that you’d like to unlink.
Select the Google Business Profile you’d like to unlink, then click Remove.
Click Remove access.
How to edit store information
After you've linked Merchant Center and Business Profile accounts, you can edit information about your local stores from Merchant Center.
Edit business information
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Business info.
Select Storestab.
Find the store you want to edit, and click the Edit business informationicon.
Edit any of the information about your business, including phone number, hours, and so on.
Add photos
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Business info.
Select Storestab.
Find the store you want to edit, and click the Add photoicon.
Upload photos or videos to add.
When prompted, click Select.
Add an update
In your Merchant Center account
, click Settings
in the left navigation menu.
Select Business info.
Select Storestab.
Find the store you want to add an update, and click the Add updateicon.
Add an update by filling in the description and any relevant photos.
When prompted, click Publish.
About data sharing between linked accounts
When you connect your Business Profile to Merchant Center, some of your data will be shared between the two.
Data shared from Merchant Center
- Details about your Merchant Center account, such as name and account ID
- Data about your products, including titles, descriptions, images, and others shown on Google Search and Maps
Data shared from Business Profile
- Details related to your store’s Business Profile, such as your store name, address and performance
Frequently asked questions
How can I change my business group?
- In your Merchant Center account
, click Settings
in the left navigation menu.
- Select Access and services.
- Go to Apps and services
- Under “Google services”, Select the Google Business Profile linked to the profile you want to change. A column will then appear on the right side.
- Click Change business group.
- Select a new business group from the pop-up menu.
- Click Save.
Learn more About business groups .
Can multiple stores be added to a Merchant Center?
Can a store be added to multiple Merchant Center accounts?
Who can edit store information?
You have to be an owner or a manager on the store’s Business Profile to be able to edit store information.
