The Ads platforms program policies will change on February 16, 2025. The changes reflect advances in privacy-enhancing technologies (such as on-device processing, Trusted Execution Environments, and secure multi-party computation) and the broader range of surfaces on which ads are served (such as Connected TVs and gaming consoles). They clarify the activities that we prohibit to better protect the ads ecosystem from harmful activities, while being less prescriptive with partners in how they target and measure ads. They also maintain the obligation on partners to provide transparency to users.
(Posted on December 18, 2024)
