You can use geo-targeting to show customers content based on a their geographic location. To use geo-targeting, you need to use the exact format for locations in your feed.
Google Ads API geo-targeting formatting
Make sure you format geographic locations exactly the way they appear in the Canonical Name column of the Google Ads API . This includes all spacing, capitalization, and commas. If you use more than one location in one cell, use a pipe | to separate them instead of a comma. Double quotes are not necessary, but they do not break the code.
Here's an example feed with examples of correct and incorrect formatting:
| ID | City | Correct format |
|---|---|---|
|
1
|
Paris,Ile-de-France,France | |
|
2
|
London,England,United Kingdom | |
|
3
|
“Paris,Ile-de-France,France ” | |
|
4
|
Paris,Ile-de-France,France |London,England,United Kingdom | |
|
5
|
“Paris,Ile-de-France,France ”|London,England,United Kingdom | |
|
6
|
Paris,France | |
|
7
|
“Paris,Ile-de-France,France ”,”London,England,United Kingdom ” |
Refer to these accurate geo-targeting examples for more information.
Standard geo-targeting formatting
Standard geo-targeting includes two location types:
- DMA region: The DMA region values are only available for the United States. Refer to the list of approved Nielsen DMA ® regions. For example, New York is represented as 501. To target content to multiple regions, enter the codes as a comma-separated list (e.g. 500,501,502).
- Country: The country values are available globally. These values must be formatted using the standard ISO two-character country code . For example, Spain is represented by ES. To target content to multiple countries, enter the codes as a comma-separated list (e.g. ES,FR,US).
