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Add, edit, or remove users and clients

User roles grant specific access to help you collaborate with others in your account. If you're an Admin signed in to a manager account, you can manage users in the "Access and security" menu. This allows you to control who has access to your account and what actions they can perform.

In this article, you'll learn how you can invite or remove contacts and edit permissions. Understanding how to manage user access is crucial for maintaining account security and ensuring efficient collaboration.

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Keep in mind

When multiple users have access to an account, conflicting updates may happen if they make changes at the same time. To avoid these:

  • Keep a record of Admins in your Search Ads 360 and communicate those names to people in your organization.
  • Keep roles and permissions up to date.
  • Assign key roles to more than one person.

Check your access level

  1. Sign in to your Search Ads 360  account.
  2. Navigate to a manager or sub-manager account.
  3. From the page menu, under “Tools and settings”, click Setup, then click Access & security.
  4. On the "Users" tab, click the filter iconto find your email.

See your user role in the "Access level" column.


Invite a user

  1. Sign in to your Search Ads 360  account.
  2. Navigate to a manager or sub-manager account.
  3. From the page menu, under “Tools and settings”, click Setup, then click Access & security.
  4. Optional. Invite a contact to a different account or add a user to multiple accounts from the “Users” tab. Above the table, switch the “Show all users to your manager and your account” toggle on.

    Click the pencil iconEditand select the accounts you want to add the contact to under Accountlater.

  5. On the “Users” tab, click the plus button.
  6. Enter the contact’s email address.
    Use the contact's work or corporate email address (user@company.com)
  7. In the “Select the account access level for the contact” section, choose a user role.
  8. Click Send invitation.
You can find invitee details in the "Pending invitations" table. After the invitee accepts an invitation you'll receive a notification. Invitees will need a Google account to sign in and can create an account, if they don't have one already. The sign-in and invitation email must be the same. You can also use the "Pending invitations" table to withdraw an invitation .

Add a user to an existing account

From the table on the "Users" tab, you can add a user to an existing sub-manager account. By default, the table will be in list view and show only users directly linked to your manager account.

  1. Above the table, switch the “Show all users linked to your manager and your account" toggle on.
  2. Click the filter icon.
  3. Start typing, or choose the condition of your filter in the drop-down menu.
  4. Click Apply.
  5. In the "Account" column, click the pencil iconEditwhen it appears.
  6. Select a new account.
  7. Click Change Account.
  8. In the pop up window, click Change accessto confirm.

Add a client account

  1. Sign in to your Search Ads 360  account.
  2. From the page menu, click Settings.
  3. Click Sub-account settings.
  4. Click the plus buttonon the top left.
  5. Select an existing advertiser or create a new advertiser in Campaign Manager 360.
  6. Click Save and continue.

Remove a user

  1. Sign in to your Search Ads 360  account.
  2. Navigate to a manager or sub-manager account.
  3. From the page menu, under “Tools and settings”, click Setup, then click Access & security.
  4. Optional. On the "Users" tab, above the table, switch the “Show all users linked to your manager and your account" toggle on.
  5. Click the filter icon.
  6. Start typing, or choose the condition of your filter in the drop-down menu.
  7. Click Apply.
  8. In the row of the contact, in the "Actions" column, click Remove Access.
  9. In the pop-up window, click Remove accessto confirm.

Change a user’s access

  1. Navigate to a manager or sub-manager account.
  2. From the page menu, under “Tools and settings”, click Setup, then click Access & security.
  3. Optional. On the "Users" tab, above the table, switch “Show all users linked to your manager and your account" toggle on.
  4. Click the filter icon.
  5. Start typing, or choose the condition of your filter in the drop-down menu.
  6. Click Apply.
  7. On the contact’s row, in the "Access level" column, click the Down arrowand select a user role.
    • Admin
    • Admin without billing
    • Standard without billing
    • Read only without billing
    • Email only without billing
    • Billing

Before you change a contact's access in your Search Ads 360, check out the permissions assigned to each user role.


Add a service account (GCP)

  1. Sign in to your Search Ads 360  account.
  2. Navigate to a manager or sub-manager account.
  3. From the page menu, under “Tools and settings”, click Setup, and then click Access & security.
  4. On the “Users” tab, click the plus button.
  5. Enter the email address of the account you want to add.
  6. Our system will detect if this is a service account, and you can click Add account.

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