Create a keyword template
- Sign in to your Search Ads 360 account.
- Navigate to a sub-manager account .
- From the page menu, under “Tools & settings”, click the Templatesdrop-down.
- Click Templates.
- Click the plus button
.
- Click + Keyword template.
- Follow the instructions in the sections below, starting with the Keyword template pre-stage
.
Click Continueto complete each stage and proceed to the next one.
For information about configuring dynamic template elements, refer to the articles About custom columns in templates and Configure custom columns in templates .
For dynamic settings, examples based on a "flights" theme are provided. Click below to view the flights feed table to which they refer.
“Flights” feed table
In this example, the "Flights" feed table contains the following columns of product data supplied by a Search Ads 360 customer, Example Airways.
Example Airways operates 2 brands. Albatross Flights sells transatlantic tickets between the US and European destinations, while Golden Eagle Flights markets route tickets within Europe.
The example feed table only contains information for one route for each brand to ease understanding.
| Feed column name | Column description | Column value example 1 | Column value example 2 |
|---|---|---|---|
|
"product_id"
|
Flight origin airport international air transport association (IATA) code -destination airport IATA code | CDG-LHR | SEA-CDG |
|
"brand"
|
The brand name for the flight | Golden Eagle Flights | Albatross Flights |
|
"availability"
|
Flight ticket availability | Available | Not available |
|
"seats_left"
|
Number of unsold seats on the flight | 11 | 0 |
|
"origin_iata"
|
Flight origin airport’s IATA code | CDG | SEA |
|
"origin_name"
|
Flight departure location | Paris | Seattle |
|
"origin_country"
|
Flight origin country’s name | France | USA |
|
"destination
_iata" |
Flight destination airport´s IATA code | LHR | CDG |
|
"destination_name"
|
Flight destination's name | London | Paris |
|
"destination_country"
|
Flight destination country’s name | UK | France |
|
"price_usd"
|
The flight price in US dollars | 400 | 900 |
Click the headings below to learn about each stage in the template creation flow, including stage settings with dynamic content examples.
Keyword template pre-stage
- Click Select ad group templates. and select one or more ad-group templates as parent(s) to the keyword template.
- Note: The data source is inherited from the parent templates.
- Click Add filterto add filters to modify the feed for your ad groups.
Stage 1 Keyword template settings
| "Status" |
For example: |
|---|
Stage 2 Keyword settings
| "Final URL" | For all advertising platforms and client accounts:
For specific advertising platform or client accounts:
For example: A keyword Final URL is created for each unique value combination generated. For example:
URLs must start with http:// or https:// (recommended). A keyword URL is created for each unique value combination generated. |
|---|
Stage 3 Confirmation
| Stage 3 "Confirmation" | "Keywords preview" |
|
|---|
