In this article and the others linked below, you will learn about common features, concepts, and best practices essential for successful Search Ads 360 template implementation.
If you’re just starting out, learn more about templates .
On this page
- Create templates in a paused state
- Apply custom settings
- Define the multiplier and optional filters
- Configure tracking URLs and custom parameters
- Locate dynamic content
- Email notifications
Before you begin
Make sure you are logged in to your Search Ads 360 account and have learned how to navigate to and create common templates. Visit Get started with template setup .
Create templates in a paused state
The "Create in paused state" option serves 2 main purposes:
- It prevents the template system from automatically activating or editing entities after the template is evaluated.
- It allows you to prepare ads and obtain policy approvals in advance, without the ads going live immediately.
You can also set up a template to pause campaigns, ad groups, keywords, or ads when an update to your feed data matches specific conditions.
Learn how to Create templates in a paused state
.Apply custom settings to common templates
You may want to change your template settings to align with certain advertising platforms or client accounts.
Learn how to Apply custom settings to common templates .
Define the multiplier and optional filters in templates
The multiplier and filter features are the core automation controls in Search Ads 360 (SA360) templates. Their joint function is to translate your inventory data into a working ad structure, precisely determining the scope (which products to include) and scale (how many campaigns and ad groups to create) of the automatically generated advertising entities.
Learn how to Define the multiplier and optional filters in templates .
Configure tracking URLs and custom parameters in templates
You can use SA360 templates to automate URL tracking for consistent, deep performance insights that drive better optimization decisions.
Adding a tracking URL and custom parameters to your Search Ads 360 (SA360) templates is vital because it makes your ad data accurate and scalable. This feature automatically tags every ad with necessary unique identifiers, telling your system the exact keyword, ad group, and device that drove the click. By having this clear and consistent data, you can confidently allocate spending to the most profitable parts of your campaigns.
Learn how to Configure tracking URLs and custom parameters in templates .
Locate dynamic content in templates
Within templates, you can define dynamic content using template custom columns. Visit About custom columns in templates
and Configure custom columns in templates
. During the template setup process, these dynamic settings are identified by the adjacent icons .
Learn how to Locate dynamic content in templates .
Turn on template email notifications
You can turn on email notifications for campaign, ad group, ad, and keyword templates. Email notifications will be sent for each client account impacted by the templates in a sub-manager account.
Learn how to Turn on template email notifications .
