Data Manager simplifies first-party data import and activation. It provides a point-and-click UI experience, making it easier to share and activate your first-party data. By centralizing all your data management controls, Data Manager helps you drive incremental revenue and achieve better business outcomes.
This tool allows you to bring data from outside Google and activate it within Search Ads 360. A key benefit of this centralization is the ability to connect a data source once and then activate it across multiple Google destinations for various use cases. For instance, you could upload BigQuery data for Enhanced Conversions for Offline and then reuse that same connection for Customer Match.
In this article, you’ll learn the benefits of using Data Manager and the specific actions you can do with this tool.
Before you begin
Data Manager uses these concepts to describe data:
- Data source: A connected product, imported file, or third-party integration, like BigQuery and HubSpot.
- Connection: A data object imported from a data source, such as an individual table or file.
- Destination: A use case, typically a Google product or product feature, where imported data is activated, such as Customer Match.
Benefits
- Centralized management: Data Manager provides a centralized place for you to connect, activate, and troubleshoot your data sources across Google products. It ensures that online and offline data solutions work together seamlessly.
- Better guidance for first-party data activation: Data Manager provides inline education and guidance on the value of first-party data and how you can use it for your business.
- Easier onboarding: Data Manager streamlines the process of sharing first-party data with Google. It provides an easy point-and-click UI to connect to most popular data sources, including from industry partnerships, and enables advertisers to send data to multiple destinations.
- Collaborative workflows: Data Manager makes collaboration at the advertiser level easier and more seamless while maintaining the required data permissioning.
Using Data Manager
To view the Data manager
page,click Setupunder Tools & settingson the left-side navigation panel, then select Data manager.
Data Manager has the following features that allow you to consolidate data sources from your linked accounts, Google tag, and conversion:
- Connected products: Includes Google links as well as external data pipelines
Connect first-party data
You can use Data Manager to import your first-party data, then activate it for use in Google destinations, such as Customer Match and offline conversion import. Learn how to Connect a data source .
Supported connectors
These are the supported data sources:
- Amazon Redshift
- Amazon S3
- BigQuery
- Google Cloud Storage
- Google Sheets
- HTTPS
- HubSpot
- MySQL
- Oracle
- PostgreSQL
- Salesforce
- SFTP
- Shopify
- Snowflake
- Zoho CRM
To view setup details and which destinations can be activated under Offline Conversion Import, refer to Supported data sources .
Set up an audience source
Uploading data about your customers and site visitors is a best practice for audience targeting. Based on these data sources, you can create segments comprised of your data. Learn more about setting up and choosing an audience source .
Note: The following options for audience data sources are now located in the “Data manager” page:
- To access the main options to manage audience data sources, click Setupunder Tools & settingson the left-side navigation panel, then select Data manager.
- To view additional options for your data sources, click Manage & linkon the right-hand side, under the “Connected products” section within the “Data manager” page.
Manage your Google tag
You can access and configure your Google tags to help measure the effectiveness of your website and ads. Learn more About Google tag .
Configure consent settings
You can choose the default settings for personal data that Google receives through your website tag, as well as personal data imported or uploaded to Google.
