Connect a data source

You can establish a connection between Search Ads 360 and supported data sources using Data Manager. Learn more About Data Manager .

To make the most of these connections, you need to consider data preparation and setup requirements , including data source types, the fields to be imported, and access permissions.

On this page

• General requirements
• Account linking considerations
• Create a connection from the 'Data manager" page

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General requirements

• You must have Search Ads 360 administrator access.
• You must update your data before each import.
• For file-based data sources like SFTP, HTTP, Google Sheets, Google Cloud Storage, and Amazon S3, data should be in a .csv or .tsv format.
• One connection is required for each audience or conversion event. You may use separate files for each audience or conversion event, or the same file for multiple audience or conversion events, by setting up a filter to extract the desired event-specific data.
• The first row of data from the data source must consist of column headers or names, for example, the column header is "conversion_value" and each row contains a number as value.
• The name of the data source must be identical each time its data is updated. If the data source name is changed each time, integration will be broken and data won’t be updated.

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Account linking considerations

• To create a new data source in Data Manager for Search Ads 360, sub-manager accounts must be directly linked to the Campaign Manager advertiser that owns the floodlight configuration. Search Ads 360 sub-manager accounts linked to child Campaign Manager 360 accounts cannot create new floodlight conversions or create new data connections.
• When creating a connection, users must have "Insert offline conversions" permission in the Campaign Manager 360 parent account to create conversion actions using Data Manager in Search Ads 360.

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Create a connection from the “Data manager” page

For conversions

1. Sign in to your Search Ads 360  account.
2. Navigate to a sub-manager account, and then to the Google Ads client account .
3. Go to the Setupdropdown under “Tools & settings” and select Data manager.
4. Select a product from the “Featured products” section.
5. To connect a product:
   • If prompted, select Direct connectionunder “Data source”.
   • Under “Use case”, select Conversions.
   • Read and accept the customer data policy, then click Continue.
6. Link your chosen product.
7. Click Next.
8. Upload the data source you want to use.
9. Optional: You can apply filters to configure the data that you’ll import.
10. Click Next.
11. To map fields, select the data source fields from the dropdown lists that match the destination fields.
12. Optional: Apply transformations to your data.
13. Click Next.
14. Review connection details, such as connection name, update schedule, selected data, and mapped fields.
15. Click Finish.

For audiences

1. Sign in to your Search Ads 360  account.
2. Navigate to a sub-manager account, and then to the Google Ads client account .
3. Go to the Setupdropdown under “Tools & settings” and select Data manager.
4. Select a product from the “Featured products” section.
5. To connect a product:
   • If prompted, select Direct connectionunder “Data source”.
   • Under “Use case”, select Audiences.
   • Read and accept the customer data policy, then click Continue.
6. Link your chosen product.
7. Click Next.
8. Select a data type from the following:
   • Emails, phone numbers, and/or email addresses
   • User IDs
   • Device IDs
9. Upload the data source you want to use.
10. Optional: You can apply filters or encryption keys to configure the data that you’ll import.
11. Click Next.
12. To map fields, select the data source fields from the dropdown lists that match the destination fields.
13. Optional: Apply transformations to your data.
14. Click Next.
15. Review connection details, such as connection name, data type, update schedule, selected data, mapped fields, and update method.
16. Click Finish.

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Related links

• Supported data sources
• About Data Manager