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Click trigger

Use Google Tag Manager's click trigger to fire tags based on click events. When an element is clicked on a page that matches the trigger conditions, Tag Manager will automatically populate values for any active click-based built-in variables .

To configure a click trigger:

  1. Click Triggers and then New.
  2. Click Trigger Configurationand choose a click trigger type:
    • All Elements:Track clicks on any element on a page, e.g. links, images, buttons, etc.
    • Just Links:Track clicks only on HTML links that use the <a> element, e.g. <a href="www.google.com">Google.com</a> .
  3. Optional for "Just Links" triggers:
    • Wait for Tags:Select this option to wait until all tags have fired, or the specified timeout has elapsed.
    • Check Validation:Only fire tags when the link click is considered a valid action. If unselected, the trigger will fire tags whenever a link is clicked.
  4. Optional, but recommended for improved performance: Specify conditions (usually a URL pattern) for pages where you expect a click to occur:
    • Under the heading " This trigger fires on", select " Some Clicks".
    • Under " Fire this trigger when an Event occurs and all of these conditions are true", add a filter to enable this trigger only on pages that require it, e.g. Click URL contains /path/to/promo .

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