Different viewers may have varying levels of motivation and willingness to pay. Designing a tiered offering allows you to cater to these motivators at different price points.
Levels & Perks for Memberships
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Price Level Options
You can set different prices for up to 6 levels and you can offer different perks at each level.
Note:Many creators start with 1 to 3 price levels and consider adding additional levels later on as their membership grows.
Pick your lowest price carefully
You can edit the perks of every level at any time and you now have the option to adjust your price levels for new members once every 12 months. This control ensures you can set your prices to accurately reflect the value of your perks.
Note:At this time, existing members will remain at the price they originally signed up with.
Offer higher value perks at the higher levels
Consider the cost and effort that you may incur in delivering the perks compared to the value that your viewers might find in the offering.
Know your audience’s demographics
Channel memberships may be priced differently for viewers depending on their country and region. See here for price points per country.
Seek feedback from your community
Ask your fans what they want. Sometimes the best perks aren't necessarily the most expensive or elaborate ones. If you're not sure, ask them with a members only post or members only poll in the community tab and encourage them to leave comments.
Lightweight perks that are easier to deliver often make up a basic memberships offering.
Perks that offer high satisfaction but don’t take up too much time and cost to produce.
Premium perks usually reserved for higher levels with the most engaged members.
We recommend
- Consider starting with 1 to 3 pricing levels before increasing to more.
- Many viewers may join your channel as members for support without expecting big perks in return. Do keep them in mind and consider ways to occasionally surprise and delight them!
Next: Shopping basics tips
