A Label
is additional information that can be added to an entity.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202508
Field
id
xsd:
long
Unique ID of the Label
. This value is readonly and is assigned by Google.
name
xsd:
string
Name of the Label
. This is value is required to create a label and has a maximum length
of 127 characters.
description
xsd:
string
A description of the label. This value is optional and its maximum length is 255 characters.
isActive
xsd:
boolean
Specifies whether or not the label is active. This attribute is read-only.
adCategory
Indicates the Ad Category associated with the label.
types
LabelType
[]
The types of the Label
.
Enumerations
-
COMPETITIVE_EXCLUSION
- Allows for the creation of labels to exclude competing ads from showing on the same page.
-
AD_UNIT_FREQUENCY_CAP
- Allows for the creation of limits on the frequency that a user sees a particular type of creative over a portion of the inventory.
-
AD_EXCLUSION
- Allows for the creation of labels to exclude ads from showing against a tag that specifies the label as an exclusion.
-
CREATIVE_WRAPPER
- Allows for the creation of labels that can be used to force the wrapping of a delivering creative with header/footer creatives. These labels are paired with a CreativeWrapper .
-
CANONICAL_CATEGORY
- Allows for the creation of labels mapped to a Google canonical ad category, which can be used for competitive exclusions and blocking across Google systems.
-
UNKNOWN
- The value returned if the actual value is not exposed by the requested API version.