You can create a report with metrics to help you understand YouTube Partner Sales data including requests, impressions, and fill rate.
- Sign in to Google Ad Manager.
- Click Reporting, then Reports.
- Click New reportand select YouTube consolidated as the report type.*
- Enter a meaningful name for the report.
- Decide on a date range.
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(Optional) Click Add filter and select filters to narrow the results of your report .
- Select one or more dimensions and metrics. You can see the metrics available in a YouTube consolidated report , and the additional dimensions that support those metrics.
- (Optional) Schedule and share your report .
- Click Run.
* This report was previously titled YouTube sell-through report .
Additional dimensions supported in a YouTube consolidated report
Video
YouTube ad typeShows the performance of different YouTube partner video ad types. Possible ad types include:
- Skippable
- Non-skippable
- Bumper
Metrics available in a YouTube consolidated report
YouTube consolidated
reporting
Partner-sold impressionsThe number of partner-sold impressions served to the YouTube partner ad inventory.
The number of partner-sold impressions served to the YouTube partner ad inventory that are co-viewed.
Google-sold impressionsThe number of Google-sold impressions served to the YouTube partner ad inventory.
The number of Google-sold impressions served to the YouTube partner ad inventory that are co-viewed.
Partner-sold code served countThe number of times the ad server responded to a request for the YouTube partner ad inventory.
The number of Google-sold reservation impressions served to the YouTube partner ad inventory.
The number of Google-sold reservation impressions served to the YouTube partner ad inventory that are co-viewed.
The number of Google-sold auction impressions served to the YouTube partner ad inventory.
The number of Google-sold auction impressions served to the YouTube partner ad inventory that are co-viewed.
Total ad requestsThe total number of ad requests that were eligible to serve to the YouTube partner ad inventory.
Filled ad requestsThe number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad. This includes both partner-sold and Google-sold requests.
Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad.
Fill rateThe fill rate percentage of filled requests to total ad requests.
Fill rate = Filled ad requests / Total ad requests
