The following table gives you side-by-side lists of configurations and features associated with reporting views in Universal Analytics and the same or similar configurations and features in Google Analytics 4 properties.
In some cases, the settings have moved from view settings in Universal Analytics to property settings in Google Analytics 4 properties. In other cases, similar, improved features have been introduced or there is no current analogous feature in Google Analytics 4 properties.
Links are provided to the documentation for each version of Analytics or to the location in the Analytics interface where you can find the same settings.
search
event
each time a user searches on the site.Since Google Analytics 4 properties do not include views, user access and permissions are handled at the account and property levels.
key events are defined for the property, whereas in Universal Analytics, goals are defined at the view level.
No option in user interface
- Create include/exclude filters for internal and developer traffic
Event modifications and custom events
- Modify event names and parameters
- Include only the referrals you want
Create subproperties (360 only)
- Create fully functional properties that are subsets of the data in your 360 properties
No need to enable ecommerce reporting in the UI. Monetization reports are provided by default as part of the Life cycle collection in the left navigation.
No option
An alternative approach is to send scheduled emails of Looker Studio reports.
