[GA4] Display & Video 360 report

The Display & Video 360 report is a pre-made detail report that shows how effective your DV360 campaigns were at driving traffic and conversions to your website or app. You can access the report when you successfully link your Display & Video 360 (DV360) advertiser to your property .

View the report

1. Sign in to Google Analytics .
2. In Reports , under Lifecycle , click Acquisition overview report.
3. In the Session DV360 campaigns name card, click View Display & Video 360 campaign.
   Note:You must link your Display & Video 360 integration to see the summary card in the Acquisition overview report.

Attribution settings

The Display & Video 360report includes only sessions attributed to DV360 using a non-direct cross-channel last click attribution model . All events and conversions that happen in a given session are attributed to the same source for that session, based on the attribution for the session_start event. The attribution model can't be changed using the Attribution Settings .

The report excludes traffic when the Session DV360 advertiser ID is (not set) or an empty string.

The conversion window in Attribution Settings indicates how far back in time an event is eligible for attribution credit. You can change the attribution settings to change how far back you want to which you want to assign credit.

How to use the report

You can use the DV360 report to:

• Assess the performance of your DV360 campaigns, such as traffic, conversions, and revenue generated by each campaign.
• Determine which advertising exchanges and channels are delivering the best results.
• Identify which ad creatives are performing well compared to those that need optimization or replacement.
• Monitor the performance of individual ad placements within insertion orders.
• Monitor the success of different insertion orders so you can adjust budgets and strategies where necessary.

Dimensions in the report

You can choose from the following session-scoped DV360-specific dimensions as primary and secondary dimensions.

You will notice that each dimension includes the text "Session". The report is session-scoped. "Session" indicates that the dimension describes a user's most recent session, regardless of whether they are new or returning. Learn more about scopes

Dimension	What it is	How it's populated
Session DV360 advertiser ID	Shows the unique identifier assigned to the advertiser or brand that manages campaigns in DV360, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 advertiser name	Shows the name or title of an organization that manages campaigns in DV360, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 campaign ID	Shows the unique identifier assigned to the campaign in DV360, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 campaign name	Shows the name or title of the campaign in DV360, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 creative format	Shows the creative format of the campaign in DV360, which was associated with a user's session. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 creative ID	Shows the creative ID of the campaign in DV360, which was associated with a user's session. The creative ID is a unique identifier assigned to each ad creative in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 creative name	Shows the creative name or title of the campaign in DV360, which was associated with a user's session. The creative name is a unique name that you defined for each ad creative in DV360.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 exchange ID	Shows the identifier of the advertising exchange or marketplace where ad inventory is bought and sold, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 exchange name	Shows the name of the advertising exchange or marketplace where ad inventory is bought and sold, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 insertion order ID	Shows the insertion order ID of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 insertion order name	Shows the insertion order name of each insertion order, which was associated with a user's session. The insertion order is used to manage the delivery of specific campaigns.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 line item ID	Shows the unique identifier assigned to each line item or ad placement with an insertion order, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 line item name	Shows the unique name assigned to each line item or ad placement with an insertion order, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 medium	Shows the category of advertising channel or platform used to deliver a campaign, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 source	Shows the provider of data, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.
Session DV360 source / medium	Shows the category of advertising channel or platform used to deliver a campaign and the provider of data, which was associated with a user's session.	The dimension appears in the report when you successfully link your Display & Video 360 (DV360) advertiser to your property.

Metrics in the report

The report includes the following metrics . If you are an Editor or Administrator , you can add or remove metrics in the report.

Active users	The number of distinct users who visited your website or application. A user is any user who has an engaged session or when Analytics collects: the first_visit event or engagement_time_msec parameter from a website the first_open event or engagement_time_msec parameter from an Android app the first_open or user_engagement event from an iOS app	This metric is populated automatically.