March 12, 2026
Starting March 31, 2026, we are updating our recurring billing policy . This update will allow certified merchants to promote prescription drugs with recurring billing and bundled services in the U.S.
If you are a certified U.S. Online Pharmacy, you can now run the following types of offers:
- Prescription drug subscriptions: Selling prescription drugs using a recurring billing model.
- Prescription drug bundles: Bundling prescription drugs with services (like weight loss programming or coaching), as long as the prescription drug is the primary product.
- Prescription drug consultation services: Offering “access to prescription drug,” which includes evaluations to determine prescription eligibility (whether they are recurring standalone consults or recurring consults bundled with a prescription drug).
To take advantage of these changes, ensure you meet the following criteria:
- Certification: Maintain status as a certified U.S. Online Pharmacy .
- Feed compliance: Use the subscription cost
[subscription_cost]attribute to submit the total, non-discounted periodic payment and include a URL link to your subscription terms and conditions in the return policy field in your Google Merchant Center account. - Fee transparency: Clearly disclose all associated fees and explicitly state on the landing page what the offer includes (for example, " prescription drug only" or a " bundled treatment plan").
- Policy adherence: Comply with all existing Healthcare & Medicine and recurring billing policies.
If your account is currently disapproved for prescription drug subscriptions, you can request a new account review in the Merchant Center when you’ve met the above requirements.
