Vehicle ads available to Spain, Italy and Germany advertisers

Starting in March 2026, vehicle ads will be available to all vehicle advertisers in Spain, Italy and Germany and will expand to more countries at a later date.

• Vehicle ads are a performance-driven, omnichannel, lower-funnel ad format that allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com .
• This format shows customers an image of the vehicle, alongside key details like make, model, price, kilometers and the advertiser name.
• Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, where they can perform further actions, like contacting the dealer, submitting a lead form, or other actions, before visiting the dealership.

Germany, Italy, and Spain vehicle advertisers can participate by uploading their vehicle data sources in the Merchant Center and running Performance Max campaigns in Google Ads to serve vehicle ads. Learn more about vehicle ads , the implementation process , and the policies to follow .