Target has established
and developed a culture that celebrates their customers, where
inspiration and joy are expected with every interaction. It's
what keeps them both innovative and beloved. It's also why
Target chose Google Cloud for a next-generation technology
platform.
1,800
store locations
100
million
guests per month on
website & apps
350,000
team members
Tell us your challenge. We
can help you get solving.
Twenty-five percent
annual revenue growth is an outcome. Customer delight is how
Target gets there. They understand and meet needs, despite how
quickly technology and customer expectations change. Here's
how Target does it—and, with Google Cloud, where they're going
next.
Empathy at scale
Implementing technology
has a ripple effect. Target solves problems by looking at
their impact on customers, on sales associates, and on
internal IT teams. With Google Cloud, Target implements
storewide design and logistical solutions without compromising
either internal or external experiences.
Drive-up orders and curbside
delivery mean customer convenience. It is delivered by technical
excellence. Working with Google Cloud in areas like geolocation,
inventory, and online commerce, the Target team does more for
customers.
5,400 applications on a new
Kubernetes-based platform, 24/7/365
Associates empowered with
mobile apps like enterprise checkout bring value to customers.
Developers using tools like open source software, CI/CD, and
serverless delivery do more creative work, which positively
impacts everyone. That's how Target built a new one-stop way to
design, release, and manage apps to run on Google Cloud.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eTarget fosters a customer-centric culture where inspiration and joy are central to every interaction, driving both innovation and customer loyalty.\u003c/p\u003e\n"],["\u003cp\u003eBy choosing Google Cloud as their next-generation technology platform, Target enhances customer experiences while meeting their evolving needs in a rapidly changing technological landscape.\u003c/p\u003e\n"],["\u003cp\u003eTarget's implementation of Google Cloud enables the seamless execution of storewide design and logistical solutions that prioritize the customer experience without disrupting internal operations.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Cloud technology empowers Target with capabilities such as geolocation, inventory management, and online commerce, significantly improving customer convenience through features like drive-up orders and curbside delivery.\u003c/p\u003e\n"],["\u003cp\u003eTarget leverages a new, Kubernetes-based platform on Google Cloud to empower team members with mobile apps and to streamline app development and management, resulting in positive impacts for customers and employees.\u003c/p\u003e\n"]]],[],null,["# Target | Customers | Google Cloud\n\nTarget: customer\ninspiration and joy\n====================================\n\n[See how they're solving](#the-solution) \n[Jump to](#) \nTarget\n\n- \nCustomer\nOverview\n\n### Creating customer love: solved\n\n\nTarget has established and developed a culture that celebrates their customers, where inspiration and joy are expected with every interaction. It's what keeps them both innovative and beloved. It's also why Target chose Google Cloud for a next-generation technology platform. \n\n#### 1,800\n\nstore locations \n\n#### 100\nmillion\n\nguests per month on\nwebsite \\& apps \n\n#### 350,000\n\nteam members \n\n##### Tell us your challenge. We\ncan help you get solving.\n\n[Contact us](https://cloud.google.com/contact/) \nThe Solution\n\n### The business of delight\n\n\nTwenty-five percent annual revenue growth is an outcome. Customer delight is how Target gets there. They understand and meet needs, despite how quickly technology and customer expectations change. Here's how Target does it---and, with Google Cloud, where they're going next. \n| \u003e\n| \u003e We want to be a positive force behind millions of people, every day. If we're going to keep doing that, we need a cloud technology that focuses on experiences. That's elegant, simple, and adaptive. That doesn't lock us in.\n| \u003e Krishnan Srinivasan \nVice President of Cloud and Compute Infrastructure Platforms \n\n#### Empathy at scale\n\n\nImplementing technology has a ripple effect. Target solves problems by looking at their impact on customers, on sales associates, and on internal IT teams. With Google Cloud, Target implements storewide design and logistical solutions without compromising either internal or external experiences. \n[8:47\nGOOGLE CLOUD NEXT\n##### Customer Innovation Series: Target](https://www.youtube.com/watch?v=Y0KNFWBsJ_U&feature=youtu.be&t=42) \n\n##### Explore our retail solutions\n\nSee how you can transform your retail operations with Google Cloud. \n[Contact us](https://cloud.google.com/contact/) [View industry solutions](https://cloud.google.com/solutions/retail/) \nTechnical overview \n\n### Giving stores superpowers\n\nDrive-up orders and curbside delivery mean customer convenience. It is delivered by technical excellence. Working with Google Cloud in areas like geolocation, inventory, and online commerce, the Target team does more for customers. \n[17:34](https://www.youtube.com/watch?v=cnHfK4MZA2Y&t=725s)\n\n##### 5,400 applications on a new\nKubernetes-based platform, 24/7/365\n\n\nAssociates empowered with mobile apps like enterprise checkout bring value to customers. Developers using tools like open source software, CI/CD, and serverless delivery do more creative work, which positively impacts everyone. That's how Target built a new one-stop way to design, release, and manage apps to run on Google Cloud. \n\nProducts used\n-------------\n\n- [Compute Engine](https://cloud.google.com/compute/)\n- [Google Kubernetes Engine](https://cloud.google.com/kubernetes-engine/)\n- [Serverless computing](https://cloud.google.com/serverless/) \n\n#### Google Cloud solutions\n\nSolution\n\n##### Continuous integration\n\nBuild new features faster, with better productivity and quality. \n[Learn more](https://cloud.google.com/solutions/continuous-integration/) [See technical resources](https://cloud.google.com/docs/ci-cd/) \nSolution\n\n##### Continuous delivery\n\nHigh-velocity software releases with security and quality. \n[Learn more](https://cloud.google.com/solutions/continuous-delivery/) \n[FEATURED REPORT\nCIO's guide to open application development\nSign up to view the report](https://inthecloud.withgoogle.com/open-app-dev/dl-cd.html) \nMore stories \n\n### Solving other customer\nchallenges\n\n\nSee how Google Cloud technology empowers organizations across the globe. \n[8:08\nHow eBay built a secure and scalable platform for a global retail business.](https://www.youtube.com/watch?v=OWvbeEEq14k) \n[Modernizing for faster page loads,more cross-channel services, less management.](https://cloud.google.com/customers/l-l-bean/) \n[Using big data and analytics to drive revenue in a fast-changing catalog.](https://cloud.google.com/customers/zulily/) \n\nTake the next step\n------------------\n\nTell us what you're solving for.\nA Google expert will help you find the best solution. \n[Contact sales](https://cloud.google.com/contact/) \nWork with a trusted partner \n[Find a partner](https://cloud.google.com/find-a-partner/) \nStart using Google Cloud \n[Try it free](https://console.cloud.google.com/freetrial) \nContinue browsing \n[See all solutions](https://cloud.google.com/solutions/) \n\nTake the next step\n------------------\n\nTell us what you're solving for.\nA Google expert will help you find the best solution. \n[Contact sales](https://cloud.google.com/contact/) \nWork with a trusted partner \n[Find a partner](https://cloud.google.com/find-a-partner/) \nStart using Google Cloud \n[Go to console](https://console.cloud.google.com) \nContinue browsing \n[See all solutions](https://cloud.google.com/solutions/)"]]
