How software vendors and channel partners are growing with Google Cloud Marketplace

A Futurum Research study, commissioned by Google Cloud, analyzes how partners see larger deals, longer agreements, and sticker accounts when selling through Google Cloud Marketplace.

Get your analyst report

First name
Last name
Business email
Calling Code
  • (+1)
Business phone
Job title
Company name
  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Ascension Island
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • British Virgin Islands
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Cayman Islands
  • Central African Republic
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos (Keeling) Islands
  • Colombia
  • Comoros
  • Congo - Brazzaville
  • Congo - Kinshasa
  • Cook Islands
  • Costa Rica
  • Croatia
  • Curaçao
  • Cyprus
  • Czechia
  • Côte d’Ivoire
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Eswatini
  • Ethiopia
  • Falkland Islands (Islas Malvinas)
  • Faroe Islands
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • French Southern Territories
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Heard & McDonald Islands
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar (Burma)
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Niue
  • Norfolk Island
  • North Macedonia
  • Northern Mariana Islands
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Islands
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • Réunion
  • Samoa
  • San Marino
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia & South Sandwich Islands
  • South Korea
  • South Sudan
  • Spain
  • Sri Lanka
  • St. Barthélemy
  • St. Helena
  • St. Kitts & Nevis
  • St. Lucia
  • St. Martin
  • St. Pierre & Miquelon
  • St. Vincent & Grenadines
  • Suriname
  • Svalbard & Jan Mayen
  • Sweden
  • Switzerland
  • São Tomé & Príncipe
  • Taiwan
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tokelau
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkmenistan
  • Turks & Caicos Islands
  • Tuvalu
  • Türkiye
  • U.S. Outlying Islands
  • U.S. Virgin Islands
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • United States
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Vatican City
  • Venezuela
  • Vietnam
  • Wallis & Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe
  • Alabama
  • Alaska
  • American Samoa
  • Arizona
  • Arkansas
  • Armed Forces America
  • Armed Forces Europe
  • Armed Forces Pacific
  • California
  • Colorado
  • Connecticut
  • Delaware
  • District of Columbia
  • Florida
  • Georgia
  • Guam
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Northern Mariana Islands
  • Ohio
  • Oklahoma
  • Oregon
  • Palau
  • Pennsylvania
  • Puerto Rico
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • United States Minor Outlying Islands
  • US Virgin Islands
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
  • Advertising & Marketing
  • Agriculture
  • Automotive
  • Consumer Packaged Goods
  • Education
  • Electrical & Electronics
  • Energy & Utilities
  • Financial Services
  • Food, Beverage & Restaurants
  • Gaming
  • Government
  • Healthcare & Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Non-Profit
  • Professional & Business Services
  • Retail & Wholesale
  • Technology
  • Telecommunications
  • Tourism & Leisure
  • Logistics
  • Other
Sign me up to receive news, product updates, event information, and special offers about Google Cloud from Google.

Sign me up to receive news, product updates, event information, and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google's Privacy Policy . Google Cloud will share your personal-related information, including you name, email address, phone number, title and other information, with its affiliates, Google LLC and Google Asia Pacific Pte. Ltd. Please see this link on the Personal Information Protection Commission’s (“PPC”) website for information on the personal data protection regulations in California, USA, where Google LLC is located, and this link on PPC’s website regarding U.S. federal law. Please see this link for information on Singapore, where Google Asia Pacific Pte. Ltd. is located.

I understand my personal data will be processed in accordance with Google's Privacy Policy .

Cloud marketplaces offer ISVs and channel partners some of the fastest growth opportunities today. But what are the quantifiable advantages for partners? To find out, Futurum Research conducted a study with Google Cloud Marketplace, uncovering four key ways partners are maximizing their success on the platform. Get the full report to learn the secrets to success.

  • Close Larger, Multi-Year Deals:  See how 70% of partners secure longer agreements on Google Cloud Marketplace.

  • Grow Revenue Exponentially:  Uncover the strategies ISVs use to achieve double-digit growth through the marketplace.

  • Accelerate Sales Cycles:  Learn how partners are closing deals 2-4 weeks faster with streamlined procurement.

  • Reshaping Go-to-Market Strategies : Get insight into the unique ways Google Cloud is helping to reshape go-to-market strategies in the agentic AI era.


Google Cloud
Create a Mobile Website
View Site in Mobile | Classic
Share by: