A Futurum Research study, commissioned by Google Cloud, analyzes how partners see larger deals, longer agreements, and sticker accounts when selling through Google Cloud Marketplace.
Cloud marketplaces offer ISVs and channel partners some of the fastest growth opportunities today. But what are the quantifiable advantages for partners? To find out, Futurum Research conducted a study with Google Cloud Marketplace, uncovering four key ways partners are maximizing their success on the platform. Get the full report to learn the secrets to success.
Close Larger, Multi-Year Deals: See how 70% of partners secure longer agreements on Google Cloud Marketplace.
Grow Revenue Exponentially: Uncover the strategies ISVs use to achieve double-digit growth through the marketplace.
Accelerate Sales Cycles: Learn how partners are closing deals 2-4 weeks faster with streamlined procurement.
Reshaping Go-to-Market Strategies : Get insight into the unique ways Google Cloud is helping to reshape go-to-market strategies in the agentic AI era.