Page Summary
-
Assets are reusable components of ads, such as images or videos, that cannot be modified or deleted after being created.
-
Call assets offer specific fields for managing call details, including setting active time intervals, call conversion actions, and call reporting states.
-
Callout assets, similar to call assets, have fields for managing their active time intervals and also include a field for the callout's text.
-
General asset fields cover metadata like creation time, ID, last modified time, as well as the current engine status, final URLs and many others.
-
Image assets offer fields for information like file size, dimensions, and MIME type, while location assets manage business profiles and place identifiers.
Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.
| Attributed resources |
|---|
| customer |
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT
clause.
Fields/Segments/Metrics
This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset
.
However, when you specify asset
in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when asset
is specified in the FROM clause.
Is asset
specified in the FROM clause of your query?
asset.call_asset.ad_schedule_targets
Field description
List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category
ATTRIBUTE
Data Type
MESSAGE
Type URL
google.ads.searchads360.v0.common.AdScheduleInfo
Filterable
False
Selectable
True
Sortable
False
Repeated
True
asset.call_asset.call_conversion_action
Field description
The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.call_conversion_reporting_state
Field description
Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.CallConversionReportingStateEnum.CallConversionReportingState
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.call_only
Field description
Whether the call only shows the phone number without a link to the website. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.call_tracking_enabled
Field description
Whether the call should be enabled on call tracking. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.country_code
Field description
Two-letter country code of the phone number. Examples: 'US', 'us'.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.end_date
Field description
Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.phone_number
Field description
The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.start_date
Field description
Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_asset.use_searcher_time_zone
Field description
Whether to show the call extension in search user's time zone. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.call_to_action_asset.call_to_action
Field description
Call to action.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.CallToActionTypeEnum.CallToActionType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.callout_asset.ad_schedule_targets
Field description
List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category
ATTRIBUTE
Data Type
MESSAGE
Type URL
google.ads.searchads360.v0.common.AdScheduleInfo
Filterable
False
Selectable
True
Sortable
False
Repeated
True
asset.callout_asset.callout_text
Field description
The callout text. The length of this string should be between 1 and 25, inclusive.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.callout_asset.end_date
Field description
Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.callout_asset.start_date
Field description
Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.callout_asset.use_searcher_time_zone
Field description
Whether to show the asset in search user's time zone. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.creation_time
Field description
The timestamp when this asset was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.engine_status
Field description
The Engine Status for an asset.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.AssetEngineStatusEnum.AssetEngineStatus
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.final_mobile_urls
Field description
A list of possible final mobile URLs after all cross domain redirects.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
asset.final_url_suffix
Field description
URL template for appending params to landing page URLs served with parallel tracking.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.final_urls
Field description
A list of possible final URLs after all cross domain redirects.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
asset.id
Field description
The ID of the asset.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.image_asset.file_size
Field description
File size of the image asset in bytes.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.image_asset.full_size.height_pixels
Field description
Height of the image.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.image_asset.full_size.url
Field description
A URL that returns the image with this height and width.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.image_asset.full_size.width_pixels
Field description
Width of the image.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.image_asset.mime_type
Field description
MIME type of the image asset.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.MimeTypeEnum.MimeType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.last_modified_time
Field description
The datetime when this asset was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.location_asset.business_profile_locations
Field description
The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.
Category
ATTRIBUTE
Data Type
MESSAGE
Type URL
google.ads.searchads360.v0.common.BusinessProfileLocation
Filterable
False
Selectable
True
Sortable
False
Repeated
True
asset.location_asset.location_ownership_type
Field description
The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.LocationOwnershipTypeEnum.LocationOwnershipType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.location_asset.place_id
Field description
Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id
to learn more about Place ID.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.mobile_app_asset.app_id
Field description
Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.mobile_app_asset.app_store
Field description
Required. The application store that distributes this specific app.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.MobileAppVendorEnum.MobileAppVendor
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.name
Field description
Optional name of the asset.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.page_feed_asset.labels
Field description
Labels used to group the page urls.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
asset.page_feed_asset.page_url
Field description
The webpage that advertisers want to target.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.resource_name
Field description
The resource name of the asset. Asset resource names have the form:
customers/{customer_id}/assets/{asset_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
asset.sitelink_asset.ad_schedule_targets
Field description
List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category
ATTRIBUTE
Data Type
MESSAGE
Type URL
google.ads.searchads360.v0.common.AdScheduleInfo
Filterable
False
Selectable
True
Sortable
False
Repeated
True
asset.sitelink_asset.description1
Field description
First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.description2
Field description
Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.end_date
Field description
Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.link_text
Field description
URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.mobile_preferred
Field description
Whether the preference is for the sitelink asset to be displayed on mobile devices. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.start_date
Field description
Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category
ATTRIBUTE
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.tracking_id
Field description
ID used for tracking clicks for the sitelink asset. This is a Yahoo! Japan only field.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.sitelink_asset.use_searcher_time_zone
Field description
Whether to show the sitelink asset in search user's time zone. Applies to Microsoft Ads.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.status
Field description
The status of the asset.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.AssetStatusEnum.AssetStatus
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.text_asset.text
Field description
Text content of the text asset.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.tracking_url_template
Field description
URL template for constructing a tracking URL.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.type
Field description
Type of the asset.
Category
ATTRIBUTE
Data Type
Type URL
google.ads.searchads360.v0.enums.AssetTypeEnum.AssetType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.url_custom_parameters
Field description
A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls.
Category
ATTRIBUTE
Data Type
MESSAGE
Type URL
google.ads.searchads360.v0.common.CustomParameter
Filterable
False
Selectable
True
Sortable
False
Repeated
True
asset.youtube_video_asset.youtube_video_id
Field description
YouTube video id. This is the 11 character string value used in the YouTube video URL.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
asset.youtube_video_asset.youtube_video_title
Field description
YouTube video title.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.ad_format_type
Field description
Ad Format type.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.AdFormatTypeEnum.AdFormatType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.ad_network_type
Field description
Ad network type.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.asset_interaction_target.asset
Field description
The asset resource name.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.asset_interaction_target.interaction_on_this_asset
Field description
Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
Category
SEGMENT
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.conversion_action
Field description
Resource name of the conversion action.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.conversion_action_category
Field description
Conversion action category.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.conversion_action_name
Field description
Conversion action name.
Category
SEGMENT
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.date
Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.day_of_week
Field description
Day of the week, for example, MONDAY.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.device
Field description
Device to which metrics apply.
Category
SEGMENT
Data Type
Type URL
google.ads.searchads360.v0.enums.DeviceEnum.Device
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.month
Field description
Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.quarter
Field description
Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.week
Field description
Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.year
Field description
Year, formatted as yyyy.
Category
SEGMENT
Data Type
INT32
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.absolute_top_impression_percentage
Field description
Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions
Field description
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_by_conversion_date
Field description
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611
.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_from_interactions_rate
Field description
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_from_interactions_value_per_interaction
Field description
The value of all conversions from interactions divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_value
Field description
The value of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_value_by_conversion_date
Field description
The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611
.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.all_conversions_value_per_cost
Field description
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.average_cost
Field description
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.average_cpc
Field description
The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.average_cpm
Field description
Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.clicks
Field description
The number of clicks.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.client_account_conversions
Field description
The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.client_account_conversions_value
Field description
The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.client_account_view_through_conversions
Field description
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions
Field description
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_by_conversion_date
Field description
The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_from_interactions_rate
Field description
Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_from_interactions_value_per_interaction
Field description
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_value
Field description
The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_value_by_conversion_date
Field description
The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_value_per_cost
Field description
The value of biddable conversion divided by the total cost of conversion eligible interactions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cost_micros
Field description
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cost_per_all_conversions
Field description
The cost of ad interactions divided by all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cost_per_conversion
Field description
Average conversion eligible cost per biddable conversion.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cost_per_current_model_attributed_conversion
Field description
The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cross_device_conversions
Field description
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cross_device_conversions_by_conversion_date
Field description
The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611
.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cross_device_conversions_value
Field description
The sum of the value of cross-device conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.cross_device_conversions_value_by_conversion_date
Field description
The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611
.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.ctr
Field description
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.impressions
Field description
Count of how often your ad has appeared on a search results page or website on the Google Network.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.interaction_event_types
Field description
The types of payable and free interactions.
Category
METRIC
Data Type
ENUM
Type URL
google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType
Filterable
True
Selectable
True
Sortable
False
Repeated
True
metrics.interaction_rate
Field description
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.interactions
Field description
The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.top_impression_percentage
Field description
The percent of your ad impressions that are shown adjacent to the top organic search results.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.value_per_all_conversions
Field description
The value of all conversions divided by the number of all conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.value_per_all_conversions_by_conversion_date
Field description
The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611
.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.value_per_conversion
Field description
The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.value_per_conversions_by_conversion_date
Field description
Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
