conversion_action

    A conversion action.

    Attributed resources
    customer

    Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

    Fields/Segments/Metrics

    This page shows all metrics and segments that can be put in the same SELECT clause as the fields of conversion_action . However, when you specify conversion_action in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when conversion_action is specified in the FROM clause.

    Is conversion_action specified in the FROM clause of your query?

     Resource fields
    app_id
    attribution_model_settings.attribution_model
    attribution_model_settings.data_driven_model_status
    category
    click_through_lookback_window_days
    creation_time
    floodlight_settings.activity_group_tag
    floodlight_settings.activity_id
    floodlight_settings.activity_tag
    id
    include_in_client_account_conversions_metric
    include_in_conversions_metric
    name
    owner_customer
    primary_for_goal
    resource_name
    status
    type
    value_settings.always_use_default_value
    value_settings.default_currency_code
    value_settings.default_value
     Segments
    date
    month
    quarter
    week
    year
     Metrics
    all_conversions
    all_conversions_by_conversion_date
    all_conversions_value
    all_conversions_value_by_conversion_date
    value_per_all_conversions
    value_per_all_conversions_by_conversion_date

    conversion_action.app_id

    Field description
    App ID for an app conversion action.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.attribution_model_settings.attribution_model

    Field description
    The attribution model type of this conversion action.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.AttributionModelEnum.AttributionModel
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.attribution_model_settings.data_driven_model_status

    Field description
    The status of the data-driven attribution model for the conversion action.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.category

    Field description
    The category of conversions reported for this conversion action.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.click_through_lookback_window_days

    Field description
    The maximum number of days that may elapse between an interaction (for example, a click) and a conversion event.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.creation_time

    Field description
    Timestamp of the Floodlight activity's creation, formatted in ISO 8601.
    Category
    ATTRIBUTE
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.floodlight_settings.activity_group_tag

    Field description
    String used to identify a Floodlight activity group when reporting conversions.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.floodlight_settings.activity_id

    Field description
    ID of the Floodlight activity in DoubleClick Campaign Manager (DCM).
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.floodlight_settings.activity_tag

    Field description
    String used to identify a Floodlight activity when reporting conversions.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.id

    Field description
    The ID of the conversion action.
    Category
    ATTRIBUTE
    Data Type
    INT64
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Field description
    Whether this conversion action should be included in the "client_account_conversions" metric.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.include_in_conversions_metric

    Field description
    Whether this conversion action should be included in the "conversions" metric.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.name

    Field description
    The name of the conversion action. This field is required and should not be empty when creating new conversion actions.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.owner_customer

    Field description
    The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.primary_for_goal

    Field description
    If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.resource_name

    Field description
    The resource name of the conversion action. Conversion action resource names have the form: customers/{customer_id}/conversionActions/{conversion_action_id}
    Category
    ATTRIBUTE
    Data Type
    RESOURCE_NAME
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    False
    Repeated
    False

    conversion_action.status

    Field description
    The status of this conversion action for conversion event accrual.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionStatusEnum.ConversionActionStatus
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.type

    Field description
    The type of this conversion action.
    Category
    ATTRIBUTE
    Data Type
    Type URL
    google.ads.searchads360.v0.enums.ConversionActionTypeEnum.ConversionActionType
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.value_settings.always_use_default_value

    Field description
    Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
    Category
    ATTRIBUTE
    Data Type
    BOOLEAN
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.value_settings.default_currency_code

    Field description
    The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
    Category
    ATTRIBUTE
    Data Type
    STRING
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    conversion_action.value_settings.default_value

    Field description
    The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
    Category
    ATTRIBUTE
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.date

    Field description
    Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.month

    Field description
    Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.quarter

    Field description
    Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.week

    Field description
    Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
    Category
    SEGMENT
    Data Type
    DATE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    segments.year

    Field description
    Year, formatted as yyyy.
    Category
    SEGMENT
    Data Type
    INT32
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_by_conversion_date

    Field description
    The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value

    Field description
    The value of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.all_conversions_value_by_conversion_date

    Field description
    The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions

    Field description
    The value of all conversions divided by the number of all conversions.
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False

    metrics.value_per_all_conversions_by_conversion_date

    Field description
    The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611 .
    Category
    METRIC
    Data Type
    DOUBLE
    Type URL
    N/A
    Filterable
    True
    Selectable
    True
    Sortable
    True
    Repeated
    False
    Create a Mobile Website
    View Site in Mobile | Classic
    Share by: