policyTopic,description,documentation ABORTION,Ads related to abortion can only run on the Search Network and only in certain countries. They won't appear on the Display Network.,https://support.google.com/adspolicy/answer/176031#417 ABUSE_AND_TRAUMA_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#530 ABUSING_THE_AD_NETWORK,"Ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes aren't allowed.",https://support.google.com/adspolicy/answer/6020954 ACCESS_TO_OPPORTUNITIES,,https://support.google.com/adspolicy/answer/143465#550 AD_IS_SERVING_FLASH_CONTENT,,https://support.google.com/authorizedbuyers/answer/10063840#AD_IS_SERVING_FLASH_CONTENT AD_PRE_CERTIFICATE_REQUIREMENT_FOR_ELECTION_ADS_IN_INDIA,,https://support.google.com/adspolicy/answer/6014595#709 ADDICTION_SERVICES,,https://support.google.com/adspolicy/answer/176031#421 ADULT_CONTENT,"Explicit adult content isn't allowed on the ad network. Some adult-oriented ads and landing pages are allowed, but will show in limited scenarios based on user searches, user age, and local laws.",https://support.google.com/authorizedbuyers/answer/10063840#ADULT_CONTENT ADULT_THEMES_IN_FAMILY_CONTENT,,https://support.google.com/adspolicy/answer/6015406#368 ADVERTISER_IDENTITY_VERIFICATION,,https://support.google.com/adspolicy/answer/9703665#900 AFFILIATE_NETWORKS,,https://support.google.com/adspolicy/answer/9603422#256 ALCOHOL,"Some types of alcohol-related ads are allowed if they meet Google requirements, don't target minors, and target only countries where alcohol advertising is allowed.",https://support.google.com/adspolicy/answer/6012382 ALCOHOL_IN_PERSONALIZED_ADS,Content related to alcohol isn't allowed in ads or on landing pages when using personalized advertising that includes remarketing campaigns and Gmail ads.,https://support.google.com/adspolicy/answer/143465#520 ALCOHOL_INFORMATION,"Promotions that focus on alcoholic beverages or spread awareness of alcohol branding, but don't offer alcohol for online sale, are allowed only in certain countries and in certain ad formats.",https://support.google.com/authorizedbuyers/answer/6364996 ALCOHOL_SALE,Ads promoting content where alcohol can be purchased on the destination site or app are only allowed in certain countries and in certain ad formats.,https://support.google.com/authorizedbuyers/answer/6364996 ALCOHOL_TARGETING,"Alcohol advertising is only allowed in certain countries. If you're targeting a country where this content isn't allowed, target a different location.",https://support.google.com/adspolicy/answer/6012382#126 ANIMAL_CRUELTY,"Ad content that promotes cruelty or violence toward animals, like content related to the trade or sale of goods related to threatened species, isn't allowed.",https://support.google.com/adspolicy/answer/6015406#361 APP_ADS_ADULT,,https://support.google.com/adspolicy/answer/6008942 APP_EXT_ADULT,,https://support.google.com/adspolicy/answer/6008942 APP_EXT_OTHER,,https://support.google.com/adspolicy/answer/6008942 APP_VIOLATES_POLICY,Your app doesn't comply with Google policies.,https://support.google.com/adspolicy/answer/6368661#676 APP_WEBSTORE_VIOLATION,,https://support.google.com/adspolicy/answer/6368661#692 AUDIOVISUAL_MEDIA_SERVICES_DIRECTIVE,,https://support.google.com/adspolicy/answer/6023676#339 AUTOMATED_AD_CLICKING,,https://support.google.com/authorizedbuyers/answer/10063840#AUTOMATED_AD_CLICKING BAIL_BOND_SERVICES,,https://support.google.com/adspolicy/answer/6368711#688 BINARY_OPTIONS,,https://support.google.com/adspolicy/answer/2464998#376 BIRTH_CONTROL,Ads or landing pages related to birth control or fertility products or services aren't allowed in certain countries.,https://support.google.com/authorizedbuyers/answer/10063840#BIRTH_CONTROL BIRTH_CONTROL_IN_PERSONALIZED_ADS,"Devices related to preventing pregnancy or sexually transmitted diseases, like condoms or contraceptive pills, can't be promoted through personalized advertising, including remarketing.",https://support.google.com/adspolicy/answer/143465#541 BLANK_CREATIVES,,https://support.google.com/adspolicy/answer/6088505#266 BUSINESS_NAME_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6021546#335 BUSINESS_OPERATIONS_VERIFICATION,,https://support.google.com/adspolicy/answer/9703665#901 CALL_ONLY_ADS_INACCURATE_BUSINESS_NAME,,https://support.google.com/adspolicy/answer/6130299#545 CALL_ONLY_ADS_OTHER,,https://support.google.com/adspolicy/answer/6130299 CALL_TO_ACTION_ELEMENT_IN_IMAGE,,https://support.google.com/adspolicy/answer/9311119#806 CALLOUT_EXT_OTHER,,https://support.google.com/adspolicy/answer/6084196 CALLOUT_EXT_PUNCTUATION_SYMBOLS,,https://support.google.com/adspolicy/answer/6084196#501 CAPITALIZATION,"Excessive capitalization isn't allowed in ad text. If non-standard capitalization is a brand term, the ad text must match the instances of the brand term on the destination site.",https://support.google.com/adspolicy/answer/6021546#047 CHARACTER_LIMITS,,https://support.google.com/adspolicy/answer/6021630#701 CHILD_ENDANGERMENT,,https://support.google.com/adspolicy/answer/6023699#343 CHILD_SEXUAL_ABUSE_IMAGERY,,https://support.google.com/adspolicy/answer/6015406#366 CIRCUMVENTING_SYSTEMS,"Practices that interfere with Google's ad systems aren't allowed, including manipulating or misspelling prohibited words or trademark terms in ad content.",https://support.google.com/authorizedbuyers/answer/10063840#CIRCUMVENTING_SYSTEMS CLICK_TO_MESSAGE_EXT_DATA_COLLECTION,,https://support.google.com/adspolicy/answer/7160923#544 CLICK_TO_MESSAGE_EXT_OTHER,,https://support.google.com/adspolicy/answer/7160923 CLICK_TO_MESSAGE_EXT_PHONE_NUMBER_REQUIREMENTS,"Phone numbers must be accurate, active, and local or domestic for the targeted country. Premium numbers that require charges for texts aren't allowed.",https://support.google.com/adspolicy/answer/7160923#542 CLICK_TO_MESSAGE_EXT_UNACCEPTABLE_RESPONSE,,https://support.google.com/adspolicy/answer/7160923#543 CLICKBAIT,,https://support.google.com/adspolicy/answer/6020955#363 CLINICAL_TRIAL_RECRUITMENT,Clinical trial recruitment advertising is only allowed in certain regions on the ad network. These promotions shouldn't create misleading expectations for users.,https://support.google.com/authorizedbuyers/answer/6100448 CLINICAL_TRIAL_RECRUITMENT_IN_PERSONALIZED_ADS,"Content related to clinical trial recruitment can't be used in personalized advertising, including remarketing and Gmail ads.",https://support.google.com/adspolicy/answer/143465#521 COMMISSION_OF_A_CRIME_IN_PERSONALIZED_ADS,"Content related to a personal criminal record, crimes committed, criminal allegations, or criminal charges can't be used in personalized advertising, including remarketing and Gmail ads.",https://support.google.com/adspolicy/answer/143465#529 COMPENSATED_SEXUAL_ACTS,,https://support.google.com/adspolicy/answer/6015406#365 COMPETITIVE_CLAIMS,"Competitive or superlative claims, like ""best"" or ""number 1"", aren't allowed in ad text unless supported by third-party verification on the landing page.",https://support.google.com/adspolicy/answer/6020955#367 COMPLEX_SPECULATIVE_FINANCIAL_PRODUCTS,,https://support.google.com/adspolicy/answer/2464998#377 COMPROMISED_SITE,,https://support.google.com/adspolicy/answer/6020954#311 CONSUMER_ADVISORIES,"In business areas where consumer advisories are common, Google may limit how ads are served; for example, Google may only allow ads to serve on specific keywords/queries or on certain publisher sites.",https://support.google.com/adspolicy/answer/6368711#681 COORDINATED_DECEPTIVE_PRACTICES,,https://support.google.com/adspolicy/answer/1626336#373 COPYRIGHTED_CONTENT,Your account must have a copyright certificate for the domain on which you're promoting the streaming or downloading of copyrighted content.,https://support.google.com/adspolicy/answer/6018015#039 COPYRIGHTS,,https://support.google.com/adspolicy/answer/6018015 COUNTERFEIT_PRODUCTS,"Non-genuine products that mimic brand features or products described as knock offs, replicas, fake, or similar terms when referring to a brand aren't allowed on the ad network.",https://support.google.com/adspolicy/answer/176017#089 CREDIT_REPAIR_SERVICES,,https://support.google.com/adspolicy/answer/2464998#401 CRYPTOCURRENCIES,,https://support.google.com/adspolicy/answer/2464998#378 CUSTOMER_MATCH_NO_OFFER_OF_CREDIT,,https://support.google.com/adspolicy/answer/6299717#800 DANGEROUS_OR_DEROGATORY_CONTENT,"Content that harrasses, threatens, exploits, incites hatred of, or promotes discrimination against individuals or groups isn't allowed.",https://support.google.com/adspolicy/answer/6015406#356 DANGEROUS_PRODUCTS_OR_SERVICES,"Promotion of some products or services that cause damage, harm, or injury, like weapons, recreational drugs, tobacco, and products that facilitate their use, aren't allowed.",https://support.google.com/adspolicy/answer/6014299 DATA_COLLECTION_AND_USE,,https://support.google.com/adspolicy/answer/6020956 DATA_COLLECTION_AND_USE_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#519 DEBT_SERVICES,,https://support.google.com/adspolicy/answer/2464998#401 DESTINATION_EXPERIENCE,"Popups and sites that don't load quickly, that require the download of an additional application, that initiate a direct download, or lead to a file aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#DESTINATION_EXPERIENCE DESTINATION_MISMATCH,"The domains of the Display URL, Final URL, Mobile URL, and URL that users end up on after any re-directs must be the same.",https://support.google.com/adspolicy/answer/6368661#672 DESTINATION_NOT_ACCESSIBLE,,https://support.google.com/adspolicy/answer/6368661#672 DESTINATION_NOT_CRAWLABLE,Make sure Googlebot is allowed to crawl your landing page by checking your robots.txt file.,https://support.google.com/authorizedbuyers/answer/10063840#DESTINATION_NOT_CRAWLABLE DESTINATION_NOT_WORKING,"If the URL you entered isn't working, check to make sure it's correct, then resubmit your ad for review. If resubmission doesn't work, contact your web developer.",https://support.google.com/authorizedbuyers/answer/10063840#DESTINATION_NOT_WORKING DESTINATION_REQUIREMENTS,Ads must lead to a functional landing page with useful and relevant content in all geographic locations with the ad's URLs able to be successfully crawled by our automated URL crawlers.,https://support.google.com/adspolicy/answer/6368661 DIRECT_DOWNLOAD_IN_AD,"Links that initiate a direct download from the ad or that lead to an email address or a file aren't allowed. This includes video, images, audio, and PDF files.",https://support.google.com/adspolicy/answer/94230 DIRECTORIES_FORWARDING_RECORDING,,https://support.google.com/adspolicy/answer/6368711#692 DISCLOSURE_REQUIREMENTS_FOR_ELECTION_ADVERTISING_IN_THE_UNITED_STATES,,https://support.google.com/adspolicy/answer/6014595#701 DISCOVERY_AD_REQUIREMENTS_CONFUSING_TEXT,,https://support.google.com/adspolicy/answer/9311119#112 DISCOVERY_AD_REQUIREMENTS_DATING_RELATED_PROHIBITIONS,,https://support.google.com/adspolicy/answer/9311119#114 DISCOVERY_AD_REQUIREMENTS_IMPLIED_INTERACTIVITY,,https://support.google.com/adspolicy/answer/9311119#106 DISCOVERY_AD_REQUIREMENTS_IMPROPER_CONTENT,,https://support.google.com/adspolicy/answer/9311119#103 DISCOVERY_AD_REQUIREMENTS_NEGATIVE_EVENTS,,https://support.google.com/adspolicy/answer/9311119#104 DISCOVERY_AD_REQUIREMENTS_OFFENSIVE_LANGUAGE,,https://support.google.com/adspolicy/answer/9311119#111 DISCOVERY_AD_REQUIREMENTS_PROHIBITED_CATEGORIES,,https://support.google.com/adspolicy/answer/9311119#115 DISCOVERY_AD_REQUIREMENTS_SELFIE_IMAGE,,https://support.google.com/adspolicy/answer/9311119#107 DISCOVERY_AD_REQUIREMENTS_UNCLEAR_IMAGE,,https://support.google.com/adspolicy/answer/9311119#113 DMCA_COMPLAINT,"An ad may be disapproved if Google receives a DMCA complaint against your ad or landing page. To resubmit an ad for approval, file a counter-notification that complies with all DMCA requirements.",https://support.google.com/adspolicy/answer/6018015#283 DOWNLOAD_SIZE_EXCEEDED,,https://support.google.com/authorizedbuyers/answer/10063840#DOWNLOAD_SIZE_EXCEEDED DYNAMIC_DISPLAY_ADS_FEED_IMAGE_FILE_SIZE,,https://support.google.com/adspolicy/answer/7181012#547 DYNAMIC_DISPLAY_ADS_FEED_IMAGE_FORMAT,,https://support.google.com/adspolicy/answer/7181012#546 DYNAMIC_DISPLAY_ADS_FEED_UNACCEPTABLE_ADDRESS_FORMAT,,https://support.google.com/adspolicy/answer/7181012#549 DYNAMIC_DISPLAY_ADS_UNAVAILABLE_FEED_IMAGE,,https://support.google.com/adspolicy/answer/7181012#548 DYNAMIC_SEARCH_ADS_ADULT,,https://support.google.com/adspolicy/answer/7180497 DYNAMIC_SEARCH_ADS_ALCOHOL,,https://support.google.com/adspolicy/answer/7180497 DYNAMIC_SEARCH_ADS_DUPLICATE_URL_IN_PAGE_FEED,,https://support.google.com/adspolicy/answer/7180497#572 DYNAMIC_SEARCH_ADS_GAMBLING,,https://support.google.com/adspolicy/answer/7180497 DYNAMIC_SEARCH_ADS_HEALTHCARE,,https://support.google.com/adspolicy/answer/7180497 EDITORIAL,"Ads must be clear, professional, and easy to interact with. Punctuation, spelling, spacing, and capitalization should be used correctly, and ads should name the product or business being promoted.",https://support.google.com/adspolicy/answer/6021546 ELECTION_AD_RESTRICTED_TARGETING,,https://support.google.com/adspolicy/answer/6014595#721 ELECTION_ADS_IN_CANADA,,https://support.google.com/adspolicy/answer/6014595#715 ELECTION_ADS_IN_ISRAEL,,https://support.google.com/adspolicy/answer/6014595#722 ELECTION_ADS_IN_NEW_ZEALAND,,https://support.google.com/adspolicy/answer/6014595#724 ELECTION_ADS_IN_ONTARIO,,https://support.google.com/adspolicy/answer/6014595#893 ELECTION_ADS_IN_SOUTH_KOREA,,https://support.google.com/adspolicy/answer/6014595#723 ELECTION_ADS_IN_TAIWAN,,https://support.google.com/adspolicy/answer/6014595#718 ELECTION_ADS_IN_THE_EUROPEAN_UNION,,https://support.google.com/adspolicy/answer/6014595#707 ELECTION_ADS_IN_THE_UNITED_KINGDOM,,https://support.google.com/adspolicy/answer/6014595#717 ELECTION_AND_ISSUE_ADS_IN_ONTARIO,,https://support.google.com/adspolicy/answer/6014595#893 EMBEDDED_FORMS,,https://support.google.com/adspolicy/answer/6210602#511 ENABLING_DISHONEST_BEHAVIOR,"Products or services that help users fake documents, cheat on exams, spy or wire-tap, or other dishonest behaviors aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#ENABLING_DISHONEST_BEHAVIOR EUROPEAN_UNION_USER_CONSENT,,https://support.google.com/adspolicy/answer/6020956#299 EVASIVE_AD_CONTENT,,https://support.google.com/adspolicy/answer/6020954#321 EVENT_TICKET_RESALE_AD_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6368711#689 EXPLOSIVES,"Products designed to explode, as well as instructional materials on how to make explosives, can't be promoted on the ad network.",https://support.google.com/adspolicy/answer/6014299#321 FINANCIAL_SERVICES,"When promoting financial services and products, you must comply with state and local regulations for any region your ads target and disclose relevant details about your business and business model.",https://support.google.com/adspolicy/answer/2464998 FINANCIAL_SERVICES_DISCLOSURES,"Provide contact information for a physical location of your business, and disclose associated fees and links to third-party accreditation where any affiliation is implied.",https://support.google.com/adspolicy/answer/2464998#375 FINANCIAL_SERVICES_IN_UK,,https://support.google.com/adspolicy/answer/10770884#200 FORMAT_SPECIFIC_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6021648 FREE_DESKTOP_SOFTWARE,,https://support.google.com/adspolicy/answer/6368711#687 GAMBLING_AD_TARGETS_A_RESTRICTED_COUNTRY,,https://support.google.com/adspolicy/answer/6018017#219 GAMBLING_AND_GAMES,Advertisements promoting gambling content may only serve ads in certain countries and only if the account is certified to promote this type of content.,https://support.google.com/authorizedbuyers/answer/10063840#GAMBLING_AND_GAMES GAMBLING_CERTIFICATE_REQUIRED,"To advertise online gambling, you must be certified by Google for all countries you want to target and all domains you want to advertise on.",https://support.google.com/adspolicy/answer/6018017#218 GAMBLING_IN_PERSONALIZED_ADS,"Gambling online and offline, online gambling-related information, and other gambling-related content (regardless of whether money is exchanged) aren't allowed in personalized advertising.",https://support.google.com/adspolicy/answer/143465#522 GMAIL_ADS_ANIMATION,,https://support.google.com/adspolicy/answer/6210602#512 GMAIL_ADS_DATA_COLLECTION,"Collecting user-specific statistics, failing to link to a privacy policy when using embedded forms, and requesting prohibited information from users with an embedded form aren't allowed in Gmail ads.",https://support.google.com/adspolicy/answer/6210602#510 GMAIL_ADS_OTHER,"Animations, third-party ad serving, and third-party impression tracking aren't allowed in Gmail ads.",https://support.google.com/adspolicy/answer/6210602 GMAIL_ADS_THIRD_PARTY_SERVING,,https://support.google.com/adspolicy/answer/6210602#511 GOVERNMENT_DOCUMENTS_AND_OFFICIAL_SERVICES,,https://support.google.com/adspolicy/answer/6368711#693 GUNS,"Functional devices discharging a projectile at high velocity (including parts and components of such a device) whether for sport, self-defense, or combat aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#GUNS HACKED_MATERIALS,,https://support.google.com/adspolicy/answer/6015406#362 HARASSMENT_AND_EXPLOITATION,,https://support.google.com/adspolicy/answer/6015406#357 HEALTH_IN_PERSONALIZED_ADS,"Health condition-related services, procedures, or products aren't allowed in personalized advertising.",https://support.google.com/adspolicy/answer/143465#526 HEALTH_INSURANCE,,https://support.google.com/adspolicy/answer/176031#423 HEALTHCARE_AND_MEDICINES,Not all healthcare-related content can be advertised. Some content is allowed if the advertiser is certified by Google and only targets approved countries.,https://support.google.com/adspolicy/answer/176031 HIGH_APR_PERSONAL_LOANS,Ads for personal loans where the annual percentage rate (APR) is 36% or higher aren't allowed in the United States.,https://support.google.com/adspolicy/answer/2464998#374 HIGH_FAT_SUGAR_SALT_FOOD_AND_BEVERAGE_ADVERTISING,,https://support.google.com/adspolicy/answer/6368711#694 HIV_HOME_TESTS,"Promotion of HIV home tests is prohibited everywhere in the world except in the United States (if FDA approved), France, the Netherlands, and the United Kingdom.",https://support.google.com/adspolicy/answer/176031#416 HOME_SERVICE_ADS_AGE_RESTRICTIONS,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_BACKGROUND_CHECK_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_CUSTOMER_RELATIONSHIPS,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_DATA_COLLECTION,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_INFLUENCING_REVIEWS,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_INSURANCE_AND_LICENSING,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_LEGAL_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_OTHER,,https://support.google.com/adspolicy/answer/6245891 HOME_SERVICE_ADS_REQUIRED_DISCLOSURES,,https://support.google.com/adspolicy/answer/6245891 IMAGE_ADS_ADULT,,https://support.google.com/adspolicy/answer/176108 IMAGE_ADS_ANIMATION,"Animations that last longer than 30 seconds in image ads aren't allowed. Shorter animations can loop or repeat, but must stop after 30 seconds.",https://support.google.com/adspolicy/answer/176108#507 IMAGE_ADS_OTHER,,https://support.google.com/adspolicy/answer/176108 IMAGE_EXTENSIONS_BLURRY_OR_UNCLEAR_IMAGE,,https://support.google.com/adspolicy/answer/10347108#104 IMAGE_EXTENSIONS_COLLAGE,,https://support.google.com/adspolicy/answer/10347108#103 IMAGE_EXTENSIONS_DISTORTED_IMAGE,,https://support.google.com/adspolicy/answer/10347108#105 IMAGE_EXTENSIONS_IMAGE_HAS_TOO_MUCH_BLANK_SPACE,,https://support.google.com/adspolicy/answer/10347108#102 IMAGE_EXTENSIONS_POORLY_CROPPED_IMAGE,,https://support.google.com/adspolicy/answer/10347108#107 IMAGE_EXTENSIONS_PROHIBITED_CONTENT,,https://support.google.com/adspolicy/answer/10347108#108 IMAGE_EXTENSIONS_TEXT_OR_GRAPHIC_OVERLAY,,https://support.google.com/adspolicy/answer/10347108#100 IMAGE_IS_A_COLLAGE,,https://support.google.com/adspolicy/answer/9193529#804 IMAGE_IS_NOT_STATIC,,https://support.google.com/adspolicy/answer/9193529#800 IMAGE_QUALITY,"Ads should fill the entire space of the image size and not be sideways, blurry, strobing, flashing, or otherwise distracting.",https://support.google.com/adspolicy/answer/6021546#329 IMPOSING_NEGATIVITY_IN_PERSONALIZED_ADS,Using a negative perspective or bias (like body shaming or negativity related to physical attributes or social interactions) to promote any content category isn't allowed.,https://support.google.com/adspolicy/answer/143465#531 INADEQUATE_DATA_SECURITY,,https://support.google.com/adspolicy/answer/6020956#297 INAPPROPRIATE_CONTENT,"Ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#INAPPROPRIATE_CONTENT INFORMATIONAL_CONTENT_ADS,,https://support.google.com/adspolicy/answer/6014595#714 INSUFFICIENT_ORIGINAL_CONTENT,Landing pages must have original content that provides value and shouldn't be used primarily to show ads.,https://support.google.com/adspolicy/answer/6368661#312 INVALID_FOURTH_PARTY_CALL,"Creatives can't make calls to an external fourth-party, except for tracking elements associated with certified third-party servers or research vendors expressly authorized by Google.",https://support.google.com/authorizedbuyers/answer/10063840#INVALID_FOURTH_PARTY_CALL INVALID_URL,,https://support.google.com/adspolicy/answer/6368661#682 INVALID_URL_PROTOCOL,"For temporary site issues, make sure the URL you entered is working, then resubmit your ad for review. If resubmission doesn't work, contact your web developer.",https://support.google.com/authorizedbuyers/answer/10063840#INVALID_URL_PROTOCOL INVALID_VENDOR,,https://support.google.com/authorizedbuyers/answer/10063840#INVALID_VENDOR IRRESPONSIBLE_ALCOHOL_ADVERTISING,Alcohol promotions can't be targeted to minors and shouldn't favorably portray irresponsible behavior.,https://support.google.com/adspolicy/answer/6012382#127 ISSUE_ADS_IN_CANADA,,https://support.google.com/adspolicy/answer/6014595#716 LEGAL_ARGENTINA,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_AUSTRALIA,"You must comply with local laws. In Australia, for example, abortion-inducing drugs aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_BANGLADESH,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_BELGIUM,"You must comply with local laws. In Belgium, for example, radar detection products aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_BRAZIL,"You must comply with local laws. In Brazil, for example, unauthorized financial operators aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_CHINA,"You must comply with local laws. In China, for example, tobacco products, dating sites, sexual products, and superlative or comparative claims aren't allowed to be advertised.",https://support.google.com/authorizedbuyers/answer/6163678 LEGAL_EC_ALCOHOL,,https://support.google.com/adspolicy/answer/6023676#900 LEGAL_FRANCE,"You must comply with local laws. In France, for example, paternity tests, radar detection products, and Scientology aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_GERMANY,"You must comply with local laws. In Germany, for example, HIV test kits, radar detection products, Scientology, and secret paternity tests aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_HONG_KONG,"You must comply with local laws. In Hong Kong, for example, plastic surgery, including surgeries for sight, hearing, balance, skin disease, hair or scalp aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_INDIA,"You must comply with local laws. In India, for example, pre-natal gender determination, infant food products, and prohibited medical services aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_INDONESIA,"You must comply with local laws. In Indonesia, for example, credit card cash back services, international bride services, political content, and sexual products aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_ITALY,"You must comply with local laws. In Italy, for example, HIV test kits and ""morning-after"" pills aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_JAPAN,"Advertisers must comply with local laws for all areas their ads target, including laws specific to medical, financial, and other products and services.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_KOREA,"Advertisers must comply with local laws for all areas their ads target, including laws specific to medical, financial, and other products and services.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_LUXEMBOURG,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_MALAYSIA,"You must comply with local laws. In Malaysia, for example, international bride services and solicitation of funds by investment-related companies aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_MEXICO,"You must comply with local laws. In Mexico, for example, dietetic products aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_NORWAY,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_PAKISTAN,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_PERU,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_PHILIPPINES,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_POLAND,"You must comply with local laws. In Poland, for example, radar detection products aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_REQUIREMENTS,"All advertisers must comply with local laws for all areas their ads target, in addition to standard Google Ads policies.",https://support.google.com/adspolicy/answer/6023676 LEGAL_RUSSIA,"You must comply with local laws. In Russia, for example, product information without an age rating isn't allowed to be advertised.",https://support.google.com/authorizedbuyers/answer/6163678 LEGAL_SINGAPORE,"You must comply with local laws. In Singapore, for example, moneylending services aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_SPAIN,"You must comply with local laws. In Spain, for example, dietetic products, HIV test kits, ""morning-after"" pills, and weight-loss medical procedures aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_SRI_LANKA,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_SWITZERLAND,,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_TAIWAN,"You must comply with local laws. In Taiwan, for example, international bride services aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_THAILAND,"You must comply with local laws. In Thailand, for example, international bride services and mature content aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_TURKEY,"You must comply with local laws. In Turkey, for example, unregistered dietary supplements aren't allowed to be advertised.",https://support.google.com/adspolicy/answer/6023676#337 LEGAL_UNITED_KINGDOM,Make sure your ad and site comply with the local laws for United Kindom in addition to the standard Google Ads policies.,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_UNITED_STATES,Make sure your ad and site comply with the local laws for United States in addition to the standard Google Ads policies.,https://support.google.com/adspolicy/answer/6023676#337 LEGAL_VIETNAM,,https://support.google.com/adspolicy/answer/6023676#337 LIGHTBOX_ADS_ADULT,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_CPU_USAGE,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_CTA_REQUIRED,,https://support.google.com/adspolicy/answer/6135143#509 LIGHTBOX_ADS_DATA_COLLECTION,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_EXPANSION_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_INVITATION_PANEL_AUDIO,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_INVITATION_PANEL_EXIT_HOTSPOT,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_MIXED_ADS_IN_CAMPAIGN,,https://support.google.com/adspolicy/answer/6135143#508 LIGHTBOX_ADS_OTHER,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_SOCIAL_FEATURES,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_STYLE_AND_INTERACTION,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_SURVEYS,,https://support.google.com/adspolicy/answer/6135143 LIGHTBOX_ADS_UNACCEPTABLE_VIDEO_FORMAT,,https://support.google.com/adspolicy/answer/6135143 LOAN_MODIFICATION,,https://support.google.com/adspolicy/answer/2464998#371 LOCAL_SERVICES,,https://support.google.com/adspolicy/answer/6368711#683 LOCATION_BASED_GAMBLING_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#523 LOCATION_EXT_OTHER,,https://support.google.com/adspolicy/answer/144649 LOCATION_EXT_OWNER_APPROVAL,,https://support.google.com/adspolicy/answer/144649#506 LOGO_OVERLAY_IN_IMAGE,,https://support.google.com/adspolicy/answer/9193529#802 LOK_SABHA_ELECTION_ADS_IN_INDIA,,https://support.google.com/adspolicy/answer/6014595#710 MAIL_ORDER_BRIDES,,https://support.google.com/adspolicy/answer/6015406#367 MALICIOUS_OR_UNWANTED_SOFTWARE,"Ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#MALICIOUS_OR_UNWANTED_SOFTWARE MALICIOUS_SOFTWARE,,https://support.google.com/adspolicy/answer/6020954#311 MANIPULATED_MEDIA,,https://support.google.com/adspolicy/answer/6020955#371 MARGINALIZED_GROUPS_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#538 MEDIA_NOT_FULLY_FUNCTIONAL,Preview your third-party ad tag in a browser to make sure it's working properly.,https://support.google.com/authorizedbuyers/answer/10063840#MEDIA_NOT_FULLY_FUNCTIONAL MENA_DATING,,https://support.google.com/adspolicy/answer/6023699 MENA_POLITICS,,https://support.google.com/adspolicy/answer/6014595 MENA_REF_TO_SEX,,https://support.google.com/adspolicy/answer/6023699 MENA_RELIGION,,https://support.google.com/adspolicy/answer/6023676 MISLEADING_AD_DESIGN,,https://support.google.com/adspolicy/answer/6020955#370 MISLEADING_CONTENT,"Remove any false claims, statements or features about your product in the ad text and the ad's destination.",https://support.google.com/authorizedbuyers/answer/10063840#MISLEADING_CONTENT MISLEADING_REPRESENTATION,,https://support.google.com/adspolicy/answer/6020955#366 MISREPRESENTATION,"Ads or destinations that intend to deceive users by excluding relevant information or give misleading information about products, services, or businesses aren't allowed.",https://support.google.com/adspolicy/answer/6020955 MISSING_INFORMATION,"Failure to disclose essential information, like payment model/full expenses, omitting details like fees, contact details, or tax exemption numbers for charitable organizations isn't allowed.",https://support.google.com/adspolicy/answer/6020955#364 MISUSE_OF_AD_FEATURES,,https://support.google.com/adspolicy/answer/6021546#334 MISUSING_PERSONAL_INFORMATION,"Using personal information in ways that users haven't consented to, like addressing or implying personal information without a user's knowledge, isn't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#MISUSING_PERSONAL_INFORMATION NEGATIVE_FINANCIAL_STATUS_IN_PERSONALIZED_ADS,"Remove any content related to personal financial distress, difficulties, or deprivation from your ad, site, or app.",https://support.google.com/adspolicy/answer/143465#527 NEVADA_RESTRICTIONS,,https://support.google.com/adspolicy/answer/6014595#705 NEW_JERSEY_RESTRICTIONS,,https://support.google.com/adspolicy/answer/6014595#703 NON_FAMILY_SAFE,Ads promoting content that isn't suitable to be viewed by all users can have certain restrictions on where they will show.,https://support.google.com/authorizedbuyers/answer/10063840#ADULT_CONTENT NON_SSL_COMPLIANT,,https://support.google.com/authorizedbuyers/answer/10063840#NON_SSL_COMPLIANT OFFLINE_GAMBLING,"Promotion of physical, real-money gambling establishments or ""brick and mortar"" casinos is allowed under certain conditions.",https://support.google.com/authorizedbuyers/answer/7450776 ONE_WEBSITE_PER_AD_GROUP,All active and paused ad display URLs and keyword URLs in an ad group must have the same top-level domain. Remove ads with different display URLs in the same ad group or create a new one for that URL.,https://support.google.com/adspolicy/answer/6088505#210 ONLINE_GAMBLING,"Promotion of online, real-money gambling, or sites that contain or link to content relating to online gambling, is allowed with country-specific restrictions.",https://support.google.com/authorizedbuyers/answer/7450776 ONLINE_NON_CASINO_GAMES,Internet-based games where money or other items of value are paid or wagered in exchange for the chance to win real money or prizes based on the outcome of the game are restricted in some countries.,https://support.google.com/authorizedbuyers/answer/7450776 ONLINE_PHARMACY_CERTIFICATION_REQUIRED,Ads relating to online pharmacies may require certification in some countries.,https://support.google.com/authorizedbuyers/answer/10063840#ONLINE_PHARMACY_CERTIFICATION_REQUIRED OTC_DRUGS_LICENSE_NUMBER_REQUIRED,Ads relating to OTC drugs may require certification in some countries.,https://support.google.com/adspolicy/answer/176031#419 OTHER_RESTRICTED_BUSINESSES,,https://support.google.com/adspolicy/answer/6368711 OTHER_WEAPONS,"Remove products like knives, or products that are designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat from your ad, site, or app.",https://support.google.com/authorizedbuyers/answer/10063840#OTHER_WEAPONS OVER_THE_COUNTER_DRUG_SALE,Pharmaceutical manufacturers may promote over-the-counter medicines with country-specific restrictions.,https://support.google.com/adspolicy/answer/176031 PARTIAL_NUDITY_IN_PERSONALIZED_ADS,"Remove images or representations of people that display partially exposed sexual body parts, like breasts, genitals, or buttocks, from your ad, site, or app.",https://support.google.com/adspolicy/answer/143465#540 PAYDAY_LOANS,,https://support.google.com/adspolicy/answer/2464998#372 PERSONAL_LOANS,Required disclosure must be prominently mentioned on your ad's destination site.,https://support.google.com/authorizedbuyers/answer/10063840#PERSONAL_LOANS PERSONALIZED_ADS,"Remove content that uses sensitive interest categories, like a user's identity, hardship, belief system, or sexual orientation, from your ad, site, or app.",https://support.google.com/adspolicy/answer/143465 PHILIPPINES_ELECTION_ADS,,https://support.google.com/adspolicy/answer/6014595#801 PHONE_NUMBER_IN_AD_TEXT,"Remove any phone number in the ad text. If you want customers to call you, consider using call extensions or call-only ads.",https://support.google.com/adspolicy/answer/6021546#332 PHOTOSHOPPED_BACKGROUND,,https://support.google.com/adspolicy/answer/9193529#801 PHYSICAL_HARM,"Remove content that threatens or advocates the harm of oneself or others from your ad, site, or app.",https://support.google.com/adspolicy/answer/6015406#358 POLITICAL_ADS_IN_SINGAPORE,,https://support.google.com/adspolicy/answer/6014595#719 POLITICAL_ADS_RESTRICTION_IN_NEW_YORK_STATE_USA,,https://support.google.com/adspolicy/answer/6014595#704 POLITICAL_ADS_RESTRICTION_IN_THE_STATE_OF_MARYLAND_USA,,https://support.google.com/adspolicy/answer/6014595#702 POLITICAL_ADS_RESTRICTIONS_IN_AUSTRALIA,,https://support.google.com/adspolicy/answer/6014595#735 POLITICAL_ADS_RESTRICTIONS_IN_BRAZIL,,https://support.google.com/adspolicy/answer/6014595#737 POLITICAL_ADS_RESTRICTIONS_IN_US_STATES,,https://support.google.com/adspolicy/answer/6014595#705 POLITICAL_ADVERTISING_IN_US,,https://support.google.com/authorizedbuyers/answer/7036416 POLITICAL_AFFILIATION_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#533 POLITICAL_CONTENT,"Ads for political organizations, political parties, political issue advocacy, fundraising, and individual candidates and politicians are allowed with country-specific restrictions.",https://support.google.com/adspolicy/answer/6014595#363 POLITICAL_CONTENT_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#534 POLITICAL_MASTHEAD_RESTRICTIONS,,https://support.google.com/adspolicy/answer/102495050#105 PORN,"Adult ads are allowed only under certain conditions and will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.",https://support.google.com/adspolicy/answer/6023699 PRESCRIPTION_DRUG_SALE,Ads relating to the sale of prescription drugs are restricted in some countries.,https://support.google.com/authorizedbuyers/answer/6100448 PRESCRIPTION_DRUG_TARGETING,Target the country where you've applied for a pharmacy certification.,https://support.google.com/adspolicy/answer/176031#419 PRESCRIPTION_OPIOID_PAINKILLERS,,https://support.google.com/adspolicy/answer/176031#451 PRICE_EXT_BRANDS,,https://support.google.com/adspolicy/answer/7048464#577 PRICE_EXT_EVENTS,,https://support.google.com/adspolicy/answer/7048464#578 PRICE_EXT_HEADER_DESCRIPTION,,https://support.google.com/adspolicy/answer/7048464#575 PRICE_EXT_LOCATIONS,,https://support.google.com/adspolicy/answer/7048464#579 PRICE_EXT_NEIGHBORHOODS,,https://support.google.com/adspolicy/answer/7048464#580 PRICE_EXT_OTHER,,https://support.google.com/adspolicy/answer/7048464 PRICE_EXT_PRODUCT_CATEGORIES,,https://support.google.com/adspolicy/answer/7048464#581 PRICE_EXT_PRODUCT_TIERS,,https://support.google.com/adspolicy/answer/7048464#582 PRICE_EXT_SERVICE_CATEGORIES,,https://support.google.com/adspolicy/answer/7048464#584 PRICE_EXT_SERVICE_TIERS,,https://support.google.com/adspolicy/answer/7048464#585 PRICE_EXT_SERVICES,,https://support.google.com/adspolicy/answer/7048464#583 PRICE_EXT_URLS,,https://support.google.com/adspolicy/answer/7048464#576 RACE_AND_ETHNICITY_IN_PERSONALIZED_ADS,"Remove any content related to personal race or ethnicity from your ad, site, or app.",https://support.google.com/adspolicy/answer/143465#536 RECREATIONAL_DRUGS,"Remove promotions of substances that alter the mental state for the purpose of recreation, and products or services that facilitate recreational drug use from your ad, site, or app.",https://support.google.com/authorizedbuyers/answer/10063840#RECREATIONAL_DRUGS RELATIONSHIPS_IN_PERSONALIZED_ADS,"Remove content related to a user's personal hardships with family, friends, or other interpersonal relationships from your ad, site or app.",https://support.google.com/adspolicy/answer/143465#528 RELIGIOUS_BELIEF_IN_PERSONALIZED_ADS,"Ads that use personalized advertising features can't target sensitive interest categories, like religious beliefs.",https://support.google.com/adspolicy/answer/143465#537 REPETITION,"Remove any non-standard, gimmicky, or unnecessary repetition of names, words, or phrases used 3 or more times or used consecutively from your ad text.",https://support.google.com/adspolicy/answer/6021546#328 REPETITIVE_IMAGE,,https://support.google.com/adspolicy/answer/9193529#805 REQUIRED_CLICK_MACRO_IS_EITHER_MISSING_OR_USED_INCORRECTLY,,https://support.google.com/adspolicy/answer/94230 RESPONSIVE_ADS_ADULT,,https://support.google.com/adspolicy/answer/6363786 RESPONSIVE_ADS_ANIMATION,,https://support.google.com/adspolicy/answer/6363786#703 RESPONSIVE_ADS_IMAGE_TEXT,"Text (including logos with text) that covers more than 20% of the image isn't allowed. Remove excess text, then re-upload your image or upload a different image that complies with the policy.",https://support.google.com/adspolicy/answer/6363786#702 RESPONSIVE_ADS_OTHER,,https://support.google.com/adspolicy/answer/6363786 RESTRICTED_CREDIT,,https://support.google.com/adspolicy/answer/143465#545 RESTRICTED_DRUG_TERMS,Prescription drug terms in ad text or landing pages (including source code) in most parts of the world (except for a few countries) isn't allowed.,https://support.google.com/authorizedbuyers/answer/6100448 RESTRICTED_DRUG_TERMS_IN_PERSONALIZED_ADS,"Remove content related to prescription medications and information about prescription medications from your ad, site, or app if you use personalized advertising.",https://support.google.com/adspolicy/answer/143465#524 RESTRICTED_EMPLOYMENT,,https://support.google.com/adspolicy/answer/143465#544 RESTRICTED_FINANCIAL_PRODUCTS,,https://support.google.com/adspolicy/answer/2464998#376 RESTRICTED_HOUSING,,https://support.google.com/adspolicy/answer/143465#543 RESTRICTED_MEDICAL_CONTENT,"Offline prescription drug treatments, services, or information related to prescription drugs is allowed with country-specific restrictions.",https://support.google.com/authorizedbuyers/answer/6100448 RESTRICTED_TARGETING_IN_HOUSING_EMPLOYMENT_CREDIT,,https://support.google.com/adspolicy/answer/143465#550 REVIEW_EXT_INACCURATE_REVIEW,,https://support.google.com/adspolicy/answer/3197294#550 REVIEW_EXT_INSUBSTANTIAL_REVIEW,,https://support.google.com/adspolicy/answer/3197294#554 REVIEW_EXT_MEDIA,,https://support.google.com/adspolicy/answer/3197294#553 REVIEW_EXT_OTHER,,https://support.google.com/adspolicy/answer/3197294 REVIEW_EXT_OUTDATED_REVIEW,,https://support.google.com/adspolicy/answer/3197294#551 REVIEW_EXT_UNACCEPTABLE_REVIEW_SOURCE,,https://support.google.com/adspolicy/answer/3197294#552 SALE_OF_FREE_ITEMS,,https://support.google.com/adspolicy/answer/6368711#685 SENSITIVE_EVENT_US_ELECTION,,https://support.google.com/adspolicy/answer/10122500#100 SENSITIVE_EVENTS,"Remove content that could be interpreted as capitalizing on or lacking reasonable sensitivity for a natural disaster, conflict, death, or other tragic event from your ad, site, and app.",https://support.google.com/adspolicy/answer/6015406#359 SEXUAL_ORIENTATION_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#532 SEXUALLY_EXPLICIT_CONTENT,"Remove content related to sexual acts intended to arouse, including acts in exchange for compensation, involving minors, in non-consensual situations, and using illegal sexual themes (simulated or real).",https://support.google.com/adspolicy/answer/6015406#364 SHOCKING_CONTENT,"Remove content that contains violent language, gruesome imagery, graphic images, accounts of physical trauma, and obscene or profane language likely to shock or scare.",https://support.google.com/authorizedbuyers/answer/10063840#SHOCKING_CONTENT SHOPPING_CURRENCY_CONSISTENCY,,https://support.google.com/adspolicy/answer/7314389#595 SHOPPING_GAMBLING,,https://support.google.com/adspolicy/answer/7314389#596 SHOPPING_HEALTHCARE,,https://support.google.com/adspolicy/answer/7314389#597 SHOPPING_LANGUAGE_MISMATCH,,https://support.google.com/adspolicy/answer/7314389#598 SHOPPING_LEGAL_REQUIREMENTS,,https://support.google.com/adspolicy/answer/7314389#599 SHOPPING_TRADEMARKS,,https://support.google.com/adspolicy/answer/7314389#600 SHOPPING_UNSUPPORTED_CONTENT,,https://support.google.com/adspolicy/answer/7314389#601 SHORT_TERM_LOANS,,https://support.google.com/adspolicy/answer/2464998#370 SHOWCASE_SHOPPING_ADS_ADULT,,https://support.google.com/adspolicy/answer/7314389#593 SHOWCASE_SHOPPING_ADS_ALCOHOL,Alcoholic beverages and non-alcoholic beverage equivalents aren't allowed in Showcase Shopping ads.,https://support.google.com/adspolicy/answer/7314389#594 SHOWCASE_SHOPPING_ADS_DESTINATION_MISMATCH,,https://support.google.com/adspolicy/answer/7314389#590 SHOWCASE_SHOPPING_ADS_HEADLINE_AND_DESCRIPTION_REQUIREMENTS,,https://support.google.com/adspolicy/answer/7314389#592 SHOWCASE_SHOPPING_ADS_IMAGE_REQUIREMENTS,,https://support.google.com/adspolicy/answer/7314389#591 SITE_VIOLATES_POLICY,Your site doesn't comply with Google policies.,https://support.google.com/adspolicy/answer/6368661#675 SITELINK_EXT_DUPLICATE_URLS,,https://support.google.com/adspolicy/answer/1054210#503 SITELINK_EXT_OTHER,,https://support.google.com/adspolicy/answer/1054210 SITELINK_EXT_PUNCTUATION_SYMBOLS,,https://support.google.com/adspolicy/answer/1054210#505 SITELINK_EXT_REPETITION,,https://support.google.com/adspolicy/answer/1054210#502 SITELINK_EXT_THIRD_PARTY_URLS,,https://support.google.com/adspolicy/answer/1054210#504 SOCIAL_CASINO_GAMES,"Social casino games where there isn't an opportunity to win something of value, like money or a prize, are allowed in certain countries with Google Ads certification.",https://support.google.com/authorizedbuyers/answer/7450776 SOLICITATION_OF_FUNDS,,https://support.google.com/adspolicy/answer/6368711#686 SPECULATIVE_EXPERIMENTAL_TREATMENT,,https://support.google.com/adspolicy/answer/176031#450 SPYWARE_AND_SURVEILLANCE,,https://support.google.com/adspolicy/answer/6016086#363 STALE_DISAPPROVAL,,https://support.google.com/adspolicy/answer/10658384#300 STRUCTURED_SNIPPETS_EXT_AMENITIES,,https://support.google.com/adspolicy/answer/6283300#559 STRUCTURED_SNIPPETS_EXT_BRANDS,,https://support.google.com/adspolicy/answer/6283300#560 STRUCTURED_SNIPPETS_EXT_COURSES,,https://support.google.com/adspolicy/answer/6283300#561 STRUCTURED_SNIPPETS_EXT_DEGREE_PROGRAMS,,https://support.google.com/adspolicy/answer/6283300#562 STRUCTURED_SNIPPETS_EXT_DESTINATIONS,,https://support.google.com/adspolicy/answer/6283300#563 STRUCTURED_SNIPPETS_EXT_FEATURED_HOTELS,,https://support.google.com/adspolicy/answer/6283300#564 STRUCTURED_SNIPPETS_EXT_INSURANCE_COVERAGE,,https://support.google.com/adspolicy/answer/6283300#565 STRUCTURED_SNIPPETS_EXT_MODELS,,https://support.google.com/adspolicy/answer/6283300#566 STRUCTURED_SNIPPETS_EXT_MULTIPLE_ITEMS_IN_VALUE,,https://support.google.com/adspolicy/answer/6283300#557 STRUCTURED_SNIPPETS_EXT_NEIGHBORHOODS,,https://support.google.com/adspolicy/answer/6283300#567 STRUCTURED_SNIPPETS_EXT_OTHER,Values entered in structured snippets must be relevant and match the selected header. Use of separators within a single value isn't allowed.,https://support.google.com/adspolicy/answer/6283300 STRUCTURED_SNIPPETS_EXT_PRODUCT_CATEGORIES,,https://support.google.com/adspolicy/answer/6283300#571 STRUCTURED_SNIPPETS_EXT_PROMOTIONAL_TEXT_IN_VALUE,,https://support.google.com/adspolicy/answer/6283300#558 STRUCTURED_SNIPPETS_EXT_REPETITION,,https://support.google.com/adspolicy/answer/6283300#556 STRUCTURED_SNIPPETS_EXT_SERVICE_CATALOG,,https://support.google.com/adspolicy/answer/6283300#568 STRUCTURED_SNIPPETS_EXT_SHOWS,,https://support.google.com/adspolicy/answer/6283300#569 STRUCTURED_SNIPPETS_EXT_STYLES,,https://support.google.com/adspolicy/answer/6283300#570 STRUCTURED_SNIPPETS_EXT_SYMBOLS,,https://support.google.com/adspolicy/answer/6283300#555 STYLE_AND_SPELLING,"Ads that don't use commonly accepted spelling or grammar, are incomprehensible, don't make sense, or exceed character limits aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#STYLE_AND_SPELLING STYLE_REQUIREMENTS,,https://support.google.com/adspolicy/answer/6210602#510 SYMBOLS,Remove any nonstandard or repetitive punctuation or symbols (like multiple exclamation points) from your ad text. Remove exclamation points from headlines if applicable.,https://support.google.com/adspolicy/answer/6021546#048 TARGETING_DOES_NOT_MATCH_POLICY,,https://support.google.com/adspolicy/answer/176031#419 TEXT_OVERLAY_IN_IMAGE,,https://support.google.com/adspolicy/answer/9193529#803 THIRD_PARTY_CONSUMER_TECHNICAL_SUPPORT,,https://support.google.com/adspolicy/answer/6368711#691 THIRD_PARTY_POLICY_REQUIREMENTS,,https://support.google.com/authorizedbuyers/answer/10063840#THIRD_PARTY_POLICY_REQUIREMENTS TICKET_RESALE,,https://support.google.com/adspolicy/answer/6368711#684 TOBACCO,"Tobacco or any products containing tobacco, products designed to simulate tobacco smoking, and products and services that directly facilitate or promote tobacco consumption aren't allowed.",https://support.google.com/authorizedbuyers/answer/10063840#TOBACCO TOO_MANY_COOKIES,,https://support.google.com/authorizedbuyers/answer/10063840#TOO_MANY_COOKIES TOO_MANY_EXTERNAL_CALLS,,https://support.google.com/authorizedbuyers/answer/10063840#TOO_MANY_EXTERNAL_CALLS TRADE_UNION_MEMBERSHIP_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#535 TRADEMARKS,Request authorization from the trademark owner to use their trademark without restrictions.,https://support.google.com/adspolicy/answer/6118 TRADEMARKS_IN_AD_TEXT,Request authorization from the trademark owner to use their trademark without restrictions.,https://support.google.com/adspolicy/answer/6118#adtext TRADEMARKS_IN_EU_AND_EFTA,Keywords for ads targeting the EU and EFTA regions may be disapproved if the origin of the advertised product or service is unclear.,https://support.google.com/adspolicy/answer/6118#euefta TRANSGENDER_IDENTIFICATION_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#539 UNACCEPTABLE_BUSINESS_PRACTICES,,https://support.google.com/adspolicy/answer/6020955#368 UNACCEPTABLE_HTML_AD,,https://support.google.com/adspolicy/answer/6088505#266 UNACCEPTABLE_PHONE_NUMBER,"Phone numbers that are inaccurate, inactive, irrelevant, that don't connect to the advertised company, or aren't local or domestic to the targeted country aren't allowed.",https://support.google.com/adspolicy/answer/6368661#679 UNACCEPTABLE_SCRIPT,,https://support.google.com/adspolicy/answer/6088505#211 UNACCEPTABLE_SPACING,"Remove excessive, gimmicky spacing, including omitting a space, or adding extra spaces in the ad text.",https://support.google.com/adspolicy/answer/6021546#333 UNACCEPTABLE_VIDEO_FORMAT,Uploading videos in a format that isn't supported in Google Ads or YouTube isn't allowed.,https://support.google.com/adspolicy/answer/6088505#213 UNAPPROVED_SUBSTANCES,Remove any references to unapproved substances that are prohibited from ad text.,https://support.google.com/authorizedbuyers/answer/10063840#UNAPPROVED_SUBSTANCES UNAUTHORIZED_COOKIES_ON_GOOGLE_DOMAINS,,https://support.google.com/authorizedbuyers/answer/10063840#UNAUTHORIZED_COOKIE_ON_GOOGLE_DOMAINS UNAVAILABLE_OFFERS,"Out of stock products, inactive deals, inaccurate prices, and false calls-to-action on landing pages aren't allowed.",https://support.google.com/adspolicy/answer/6020955#365 UNAVAILABLE_VIDEO,"Videos that are removed, marked private, unavailable to the public, or not available in a targeted country aren't allowed. The video promoted should be publicly available.",https://support.google.com/adspolicy/answer/6088505#212 UNCLEAR_CONTENT,,https://support.google.com/adspolicy/answer/6021546#670 UNCLEAR_RELEVANCE,Ad text that isn't relevant to the landing page isn't allowed.,https://support.google.com/authorizedbuyers/answer/10063840#UNCLEAR_RELEVANCE UNDECLARED_FLASH_CONTENT,Creatives must be built using HTML5 not Flash.,https://support.google.com/adspolicy/answer/94230 UNDER_INVESTIGATION,,https://support.google.com/adspolicy/answer/1722120#700 UNDER_REREVIEW,,https://support.google.com/adspolicy/answer/1722120#700 UNFAIR_ADVANTAGE,,https://support.google.com/adspolicy/answer/6020954#318 UNIDENTIFIED_BUSINESS,"Ads or destinations that don't name the product, service, or entity they're promoting, or have an unclear business model aren't allowed. Include a product or company name or display URL in the ad.",https://support.google.com/adspolicy/answer/6021546#331 UNRECOGNIZED_APP,"Promotion of any malformed App ID or App Store apps that are deleted or suspended in the App Store aren't allowed. Only apps that are active, published, and available for download are allowed.",https://support.google.com/adspolicy/answer/6368661#677 UNSUPPORTED_BUSINESS,Ads for free desktop software are only allowed if the ad includes the name of the specific software advertised and leads to a site registered as the authoritative online distribution source for it.,https://support.google.com/adspolicy/answer/6368711#680 UNSUPPORTED_LANGUAGE,Promotion of ad or landing page content in languages that aren't supported by Google Ads language targeting isn't allowed.,https://support.google.com/authorizedbuyers/answer/10063840#UNSUPPORTED_LANGUAGE UNVERIFIED_PHONE_NUMBER,The phone number on the page of the verification URL and in the creative need to match.,https://support.google.com/adspolicy/answer/6368661#678 UNWANTED_SOFTWARE,,https://support.google.com/adspolicy/answer/6020954#318 URL_DOES_NOT_MATCH_GAMBLING_CERTIFICATE,Your gambling certification is domain-specific and doesn't apply to the site you're promoting in this creative.,https://support.google.com/adspolicy/answer/6018017#220 URL_DOES_NOT_MATCH_ONLINE_PHARMACY_CERTIFICATION,Your online pharmacy certification is domain-specific and doesn't apply to the site you're promoting in this creative.,https://support.google.com/adspolicy/answer/176031#419 USE_OF_DYNAMIC_DNS,,https://support.google.com/adspolicy/answer/94230 USE_OF_LOCAL_SHARED_OBJECTS,,https://support.google.com/adspolicy/answer/94230 USE_OF_RAW_IP,,https://support.google.com/authorizedbuyers/answer/10063840#USE_OF_RAW_IP USERS_UNDER_13_IN_PERSONALIZED_ADS,,https://support.google.com/adspolicy/answer/143465#525 VIDEO_AD_DOES_NOT_PLAY,,https://support.google.com/adspolicy/answer/94230 VIDEO_ADS_ADULT,,https://support.google.com/adspolicy/answer/6008942 VIDEO_ADS_DATA_COLLECTION,,https://support.google.com/adspolicy/answer/2679940#514 VIDEO_ADS_OTHER,Ads that violate Google policies aren't allowed and won't run.,https://support.google.com/authorizedbuyers/answer/10063840#VIDEO_ADS_OTHER VIDEO_ADS_REVISION_LIMIT,,https://support.google.com/adspolicy/answer/2679940 VIDEO_ADS_VIDEO_LENGTH,,https://support.google.com/authorizedbuyers/answer/6272857 VIDEO_QUALITY,"Videos that are blurry, unclear, unrecognizable, inaudible, or contain illegible text aren't allowed.",https://support.google.com/adspolicy/answer/6021546#330 VIDEO_SHOCKING_CONTENT,,https://support.google.com/adspolicy/answer/2679940#363 VIDEO_VAST_IS_MALFORMED,,https://support.google.com/adspolicy/answer/94230 WASHINGTON_RESTRICTIONS,,https://support.google.com/adspolicy/answer/6014595#706 WEBMASTER_GUIDELINES_VIOLATION,,https://support.google.com/adspolicy/answer/6020954#470 YOUTUBE_AD_REQUIREMENTS_EXAGERRATED_OR_INACCURATE_CLAIMS,,https://support.google.com/adspolicy/answer/10249050#100 YOUTUBE_AD_REQUIREMENTS_IMPROPER_CONTENT,,https://support.google.com/adspolicy/answer/10249050#104 YOUTUBE_AD_REQUIREMENTS_NEGATIVE_EVENTS_AND_IMAGERY,,https://support.google.com/adspolicy/answer/10249050#103 YOUTUBE_AD_REQUIREMENTS_OFFENSIVE_REQUIREMENTS,,https://support.google.com/adspolicy/answer/10249050#101
Create a Mobile Website
View Site in Mobile | Classic
Share by: