Possessives

In general, to form a possessive, follow these guidelines.

For singular nouns, including those that end in s , add 's to the end of the word.

Recommended : Modify each vector's record.

Recommended : Raise the storage class's quota.

For plural nouns that end in s , add only an apostrophe to the end of the word.

Recommended : Extend the models' capabilities.

Not recommended : Extend the models's capabilities.

For plural nouns that don't end in s , add 's to the end of the word.

If a possessive seems awkward, rewrite the sentence to omit the possessive.

Recommended : Analyze the business data.

Not recommended : Analyze the businesses' data.

Recommended : The rule that the Federal Trade Commission (FTC) issued.

Not recommended : The Federal Trade Commission's (FTC's) rule.

Product, feature, and company names

When describing function or performance, don't form a possessive from a feature name, product name, or trademark, regardless of who owns it. Instead, use the name as a modifier or rewrite to use a word like of to indicate the relationship.

Recommended : You can use this template to monitor Google Search performance.

Recommended : You can use this template to monitor the performance of Google Search.

Not recommended : You can use this template to monitor Google Search's performance.

To form the possessive of a company name, add 's to the end of the name. Don't form the possessive of a company name when using it as a trademark.

Recommended : Google's new office is nearby.

Not recommended : The capabilities of Google's Search are vast.

For information about using trademarks as adjectives, not nouns, see Trademarks .

Code items

Don't form the possessive of a code item. Instead, form the possessive from the noun that follows the code item or rewrite to avoid the possessive form.

Recommended : Compare the number to the wordCount method's return value.

Recommended : Compare the number to the value returned by the wordCount method.

Not recommended : Compare the number to wordCount 's return value.

For more information, see Grammatical treatment of code elements .

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