Audience Attributes

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edison yang

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May 6, 2025, 2:57:41 AM May 6

to Authorized Buyers API Forum

Hi Google,

We are currently integrating AdX in our DSP. At this stage, we’ve observed that only approximately 4–6%of bid requests include user.data, and fewer include demographic (e.g., age, gender) or interest-based segments.

Could you please help confirm whether this aligns with the intended design of Google’s system? Additionally, are there any recommended configurations or best practices to increase the proportion of bid requests carrying such data?

Best regards,

Edison YANG

Abreu, Raphael

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May 6, 2025, 7:45:10 AM May 6

to edison yang, Authorized Buyers API Forum

Hello everyone,

I am very interested on this as well. Is there any way to get these signals?

Best regards,

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