Challenges with Retargeting and Google Ad Exchange Traffic in Europe

Hi everyone,

I’d like to share some challenges we’re facing with implementing retargeting in Europe, and I’m hoping to get some guidance or insights from the group.

Our cookie sync processworks seamlessly outside of the EU, enabling successful retargeting and consistent traffic. However, when we attempt the same process in Europe, the results have been inconsistent, and we're unsure why.

1. Necessary parameters are includedduring the cookie sync process:

   • "process_consent=T"

2. Registered as a TCF (Transparency and Consent Framework) Vendorwith the following configuration:

   "gvlSpecificationVersion": 2, {"id":1105, "name":"Blue Media Services LTDA", "purposes":[1,2,3,4,5,6,7,8,9,10], "specialPurposes":[1,2], "features":[2,3], "specialFeatures":[1], "policyUrl":" http://www.bluems.com/privacy/en ", "cookieMaxAgeSeconds":2592000, "usesCookies":true, "cookieRefresh":false, "usesNonCookieAccess":false, "deviceStorageDisclosureUrl":" https://getblue.io/iab/ "}

3. Our registration is up-to-datewith the latest TCF requirements.

While reviewing Google's documentation, we came across the following form:

• Google Support Documentation
• Form Link

We have submitted this form yesterday.

Could the omission of this form be impacting our ability to receive traffic under the TCF?

• We do receive trafficfrom large publishers such as:

  • mail.co.uk
  • Daily Mail
  • MSN

• However, we’re unable to receive trafficfrom many other publishers in Europe.

1. What could be influencing this discrepancy in traffic?
2. Are there additional steps or configurations we might have overlooked that could impact our ability to receive traffic under TCF?

Any insights, experiences, or advice on this issue would be greatly appreciated!

Thank you in advance!