Retargeting Challenge in Oceania and Asia

32 views
Skip to first unread message

Gabriel Oliveira

unread,
Dec 27, 2024, 10:26:34 AM 12/27/24
to Authorized Buyers API Forum

Hi everyone,

We are currently encountering a challenge with retargeting in Oceania and Asia and would appreciate any guidance or insights from the group.

The IssueOur pre-targeting setup for branding campaigns works perfectly. However, when we configure pre-targeting with user lists in this region, we fail to achieve any impact.

What we have validated so far:

  1. Pre-targeting for branding works normally.
  2. The issue persists across multiple countries, including:
    • Australia
    • New Zealand
    • Malaysia
    • Singapore
  3. No point of presence in the region:While we currently lack a local presence, branding campaigns successfully receive traffic from the region, which makes this issue even more puzzling.

Key QuestionWhat could be causing pre-targeting with user lists to fail while branding campaigns work normally in Oceania and Asia?

Request for the group:

  1. Could you help us identify potential factors that might influence this discrepancy?
  2. Are there additional steps or configurations we should check to resolve this issue?

Any ideas, experiences, or advice on this matter would be greatly appreciated.

Thank you in advance!

Best regards,

Authorized Buyers API Forum Advisor

unread,
Dec 27, 2024, 12:02:02 PM 12/27/24
to gabriel...@bluems.com, google-doubleclick-a...@googlegroups.com
Hello Gabriel,

So, in summary, targeting certain user lists and the affected regions at the same time result in no incoming bid requests? The term "branding campaign" isn't used in our APIs, so it may be helpful if you described what pretargeting settings are equivalent to one.


>  No point of presence in the region: While we currently lack a local presence, branding campaigns successfully receive traffic from the region, which makes this issue even more puzzling.
Does this mean that you don't have any bidding endpoints local to the trading location for Asia?


> What could be causing pre-targeting with user lists to fail while branding campaigns work normally in Oceania and Asia?
For cases involving user lists in general, it is possible that the size of these lists have not reached the threshold needed to become targetable. If they aren't targetable, you wouldn't receive bid requests for pretargeting configurations that specifically target them, regardless of the region. It could also be the case that the targeted users aren't in the targeted location, as such a mismatch in the pretargeting configuration also wouldn't result in any bid requests.

As an aside, assuming I was correct that you don't have any bidding endpoints located in and configured for the Asia trading location, that would greatly reduce (but not necessarily eliminate) the traffic coming from that location. It could be that the branding campaigns you mentioned are receiving some of the minority of requests for those locations that do not originate from the Asia trading location. Given that bidding endpoints that are not configured for the Asia trading location won't receive the majority of traffic from that region, it could be that the combination of that and further filtering via your pretargeting configuration is resulting in no bid requests.


> Are there additional steps or configurations we should check to resolve this issue?
It would be worthwhile to see how this behavior changes w/ bidding endpoints located in and configured for the Asia trading location. Otherwise, you may want to investigate how large these affected user lists are. If there are under 1,000 IDs, it is fair to say that the issue could be related to that. There is, unfortunately, no programmatic or UI solution for this on our end at this time, so the only way to be reasonably sure is if you logged how many IDs were successfully added to these lists.
This message is in relation to case "ref:!00D1U01174p.!5004Q02vGqeP:ref" (ADR-00279930)

Thanks,
Google Logo
Mark Saniscalchi
Authorized Buyers API Team


Feedback
How was our support today?
rating1 rating2 rating3 rating4 rating5



Reply all
Reply to author
Forward
0 new messages