• Google Merchant Center 服务条款
• Google Merchant Center Terms of Service

最后更新时间：2026 年 6  月 1 日( 上一版本 )

Google Merchant Center 服务条款

本 Google Merchant Center 服务条款（以下简称“ 条款 ”）的订立双方为 Google LLC（以下简称“ Google ”）和签署本条款或通过电子方式接受本条款的实体（以下简称“ 商家 ”）。本条款约束了商家对 Google Merchant Center 的使用，包括对符合以下特征的相关服务、特性和功能（以下简称“ 服务 ”）的使用：(i) 可通过根据本条款提供给商家的账号（以下简称“ 账号 ”）使用；或者 (ii) 以提述的方式将本条款纳入其中（Google Merchant Center 及其包含的服务统称为“ GMC ”）。

1. 使用 GMC 。商家可通过各种方式（包括通过 Google API）向 GMC 提交数据、Feed 或其他内容（以下简称“ 内容 ”）。商家同意，在提交内容时遵守 Google 提供给商家的所有说明或规范。Google 只会在向商家发出合理通知后，才会要求商家遵守此类更新后的说明或规范。Google 可能会提供某些功能，以便商家将内容从 GMC 导出、链接或传输至其他 Google 服务，或通过其他方式将 GMC 中的内容用于其他 Google 服务。在此类情况下，商家对此类其他 Google 服务的使用须遵守此类服务的条款及条件，但是商家对 GMC 的使用仍受本条款约束。如果商家选择使用某些可选的 GMC 服务，则商家可能需要同意这些服务单独附带的条款。某些 GMC 服务会标为“ Beta 版 ”、暂不提供支持或属于机密功能（以下简称“ Beta 版功能 ”）。商家不得透露 Beta 版功能中的任何信息或关于这些功能的任何信息，也不得透露任何非公开 Beta 版功能的存在或其条款。Google 或其关联公司可能随时暂停、修改或者终止服务，包括 Beta 版功能。在本条款中，“ 关联公司 ”是指不时直接或间接控制 Google、由 Google 控制或者与 Google 有着相同控制方的实体。
2. 账号 。商家要想使用 GMC，则需要创建一个或多个账号并经过 Google 批准。为了验证账号以及不时检查商家对 GMC 的使用情况，Google 可能需要您提供额外的信息，包括法律实体名称、电话号码、地址和相关网域。商家对其 GMC 使用行为负责，具体使用行为包括对账号的所有访问和使用、通过账号向 GMC 提交内容，以及保护账号用户名和密码的安全。
3. 政策 。

• 商家在使用 GMC 时需遵守：(i) 适用的 Google 政策（详见 https://support.google.com/merchants/topic/7286989?hl=zh-Hans&ref_topic=7259123 ），以及由 Google 提供给商家的所有其他政策，Google 可能会不时修改这些政策（以下统称为“ 政策 ”）；(ii) 本条款；以及 (iii) 商家应遵守的适用法律。
• 在涉及 GMC 时，(i) Google 需遵守《Google 隐私权政策》（详见 google.com/policies/privacy ，会不时修订），并且 (ii) 在适用范围内，Google 和商家同意《Google 控制方-控制方数据保护条款》（详见 https://privacy.google.com/businesses/gdprcontrollerterms/ ）或《Google 数据处理附录》（详见 https://business.safety.google/processorterms/）（以下统称为“ 数据保护条款 ”）。除非数据保护条款明确允许，否则 Google 不会修改数据保护条款。

4. 商家内容。

• 商家特此向 Google 授予不可撤销、全球范围、免版税的许可，允许 Google 在适用法律规定的相关知识产权的最长有效期内，将内容（在知识产权保护的范畴内）用于与 Google 或其关联公司的产品和服务相关的方面。商家同意，Google 可将这些权利再许可给其关联公司、为 Google 或其关联公司履行服务的承包商，以及 Google 及其关联公司的用户，以便他们可以在使用 Google 或其关联公司的产品和服务时使用此类内容。
• 如果商家提交的内容包含网址或类似内容，或者 Google 订阅并访问商家的营销邮件，则商家特此授予 Google 以下权利：访问、索引、缓存或抓取相应网址和营销邮件，以及通过此类网址或营销邮件（以下简称“ 目标位置 ”）提供的内容。例如，Google 可能会利用自动化软件程序来检索和分析与此类网址和商家营销邮件相关联的网站。商家同意，Google 从目标位置收集的所有内容都将被视为内容，并将按照本条款进行处理。
• 使用 GMC 即表示，商家授权 Google 在依据授权使用内容时，可使用任何相关商标、服务商标、商业名称、专有徽标、域名和其他任何来源或业务标识符。

5. 测试 。商家授权 Google 及其关联公司：(a) 可在不事先通知商家的情况下，定期开展可能会影响商家使用服务的测试（包括与目标位置、质量、排名、效果、格式或其他调整相关的测试）；以及 (b) 可自动检索和分析目标位置，以及创建测试凭证以访问目标位置。
6. 保证、权利和义务 。商家声明并保证：(a) 商家具有订立本条款所需的完整权力和权限；(b) 商家有权授予第 4 条规定的许可和权限，并将保有这些权利；(c) 商家不会提供任何违反政策、适用法律或任何适用的隐私权政策的内容，也不会提供侵犯任何第三方知识产权的内容；(d) 对于从个人处收集或与个人相关并且受适用的数据隐私权或数据保护法律法规保护的信息，商家拥有所有必要的权利和许可，可以向 Google 提供这些信息；以及 (e) 商家提供的信息和授权（包括为展示商家的商品所需披露的所有商品信息）在目前及将来都会保持完整、正确和最新的状态。
7. 免责声明 。在法律允许的最大范围内，同时根据下文第 7(C) 条的规定：(A) Google 及其关联公司皆不提供任何形式（包括默示、法定或其他形式）的保证，包括不侵权、质量令人满意、适销以及适合特定用途的保证，以及在任何交易过程或商业惯例中产生的任何保证；并且 (B) GMC 及其相关服务按“原样”“现状”以及“不保证无瑕疵”的形式提供，商家使用 GMC 及其相关服务时需自行承担风险。对于 GMC、其相关服务以及由其产生的任何相关结果，Google 及其关联公司不作任何保证。Google 及其关联公司不承诺会就缺陷或错误通知商家。(C) 商家所属管辖区内的某些法律可能对相关权利和救济进行了规定，并为本条款默示不可排除的条款。本条款不会排除此类权利、救济和默示条款。在相关法律允许 Google 限制其施行的情况下，Google 在这些法律下的责任将仅限于再次提供服务或者支付再次提供服务的费用，具体由 Google 自主选择。
8. 责任限制 。在法律允许的最大范围内，无论索赔的原因或类型如何：(A) 对于本条款范畴内、因履行本条款而产生或与履行本条款相关的任何损害（直接损害除外），Google 及其关联公司均不承担任何责任，即使 Google 或其某个关联公司知晓或应当知晓可能会造成这些损害、即使直接损害不满足救济条件，也不例外；以及 (B) 无论任何特定活动或一系列相关活动，对于本条款范畴内、因履行本条款而产生或与履行本条款相关的损害，若 Google 及其关联公司需承担赔付责任，则赔付的金额累计不超过 500.00 美元。
9. 赔偿 。在适用法律允许的范围内，对于因商家内容、目标位置、GMC 的使用、其相关服务或商家违反本条款引起的或与之相关的任何第三方法律诉讼，商家应为 Google、其关联公司、代理人和许可人进行辩护和赔偿，使其免于相关的一切法律责任、损害、损失、成本、费用（包括法律费用）和开支。
10. 终止 。如果 (a) 商家违反本条款、任何政策或适用法律，(b) Google 为了遵守法律要求或法院命令，或 (c) 商家行为给第三方或 Google 造成损害或法律责任，则 Google 保留（完全或部分）限制、暂停或终止商家访问或使用 GMC、服务或账号的权利。如果商家认为其对 GMC、服务或账号的访问不应被限制、暂停或终止，请参考政策中的申诉流程。商家可随时通过关闭其账号并停止使用 GMC 来终止本条款。
11. 条款的变更 。Google 有权随时对本条款进行非重大变更，恕不另行通知；但是如果要对本条款做出重大变更，Google 会提前发出通知。对本条款的更改不溯及既往，并将于在本页面上发布 15 天后生效。但是，出于法律原因或在紧急情况下（例如防止持续滥用）所做的更改将在发出通知后立即生效。
12. 管辖法律、争议解决 。所有由本条款或 GMC 引起的或与之相关的索赔要求均受加利福尼亚州法律（不包括加利福尼亚州的法律冲突规则）管辖，且只能在美国加利福尼亚州圣克拉拉县的联邦法院或州法院提起诉讼；双方同意上述法院拥有属人管辖权。如果商家位于适用管辖区，则商家还可申请通过调解的方式，解决与 Google 之间因本条款或 GMC 产生的争议。商家可在 此处 找到关于 Google 希望接洽的调解员/调解机构的更多详情，以及关于如何申请调解的说明。除非适用法律另有规定，否则调解是自愿的，商家和 Google 均无义务必须通过调解解决争议。
13. 翻译版 。如果本条款被翻译成任何其他语言，在适用法律允许的最大范围内，此类翻译版仅用于提供参考，发生冲突时须以英文版文本为准。
14. 其他 。(a) 本条款是双方就其标的所达成的完整协议，并且会取代之前或同期就这些标的达成的任何协议。(b) 商家不得就本条款所涉关系发表任何公开声明（除非法律要求）。(c) 除了 Google 依据第 11 条对本条款所做的修改外，对本条款的任何修正都必须得到双方的同意，并且必须明确声明是对本条款的修正。(d) 所有终止或违约通知都必须以书面形式发送给另一方的法务部门（或者，如果不知道另一方是否设有法务部门，则发送给其主要联系人或留存的其他地址）。电子邮件属于书面通知。凡向 Google 法务部门发送之通知，均应发送至 legal-notices@google.com。所有其他向商家发送的通知都应采用书面形式，并发送至与商家账号相关联的邮箱。向 Google 发出的所有其他通知都应以书面形式发送给商家在 Google 的主要联系人，或按照 Google 提供的其他联系方式加以送达。通知在通过书面或电子方式确认收悉后，即视为已送达。但此类通知要求不适用于法律程序文件的送达，后者受适用法律的约束。(e) 如果任一方未行使（或延迟行使）本条款规定的任何权利，不得视为该方放弃相应权利。(f) 如果发现本条款的任何规定无法执行，该规定将被分割出来，而其余条款仍将完全有效。(g) 未经另一方书面同意，任何一方均不得将其在本条款下拥有的任何权利或义务转让给其他方，除非是在以下条件下转让给关联公司：(i) 受让方书面同意遵守本条款；(ii) 如果受让方违约，转让方继续承担本条款规定的义务；以及 (iii) 转让方已就转让事宜通知另一方。其他任何尝试让渡或转让的行为均属无效行为。(h) 本条款没有第三方受益人。(i) 本条款不会在双方之间建立任何代理、合作、合资或雇佣关系。(j) 在本条款到期或终止后，第 1、4、6-9 和 12-14 条仍然有效。(k) 因超出合理控制范围的情况而导致无法履行义务或无法及时履行义务时，任何一方或其关联公司均无须为此承担责任。

Last Update: June 1, 2026 (see prior version )

Google Merchant Center Terms of Service

These Google Merchant Center Terms of Service (“ Terms ”) are entered into by Google LLC (“ Google ”) and the entity executing these Terms or that accepts these Terms electronically (“ Merchant ”).  These Terms govern Merchant’s use of the Google Merchant Center, including related services, features and functionality (“ Services ”) (i) that are accessible through the account(s) given to Merchant in connection with these Terms (“ Accounts ”) or (ii) that incorporate these Terms by reference (collectively, “ GMC ”).  

1. Using GMC .  Merchant may submit data, feeds or other content (“ Content ”) to GMC using various means, including through Google APIs. Merchant agrees to submit Content in a manner that complies with any instructions or specifications made available to Merchant by Google. Google will only require Merchant to comply with such updated instructions or specifications after providing reasonable notice to Merchant.Google may make available functionality that permits Merchant to export, link or transfer Content from GMC to, or otherwise use Content from GMC with, another Google service. In that case, the terms and conditions of such other Google service will apply with respect to Merchant’s use of such service, provided that Merchant’s use of GMC will continue to be governed by these Terms. If Merchant chooses to use certain optional GMC Services, then Merchant may be required to agree to separate terms that are specific to those Services.  Some GMC Services are identified as “ Beta ” or as otherwise unsupported or confidential (“ Beta Features ”).  Merchant may not disclose any information from or about Beta Features or the terms or existence of any non-public Beta Features.  Google or its Affiliates may suspend, modify or discontinue Services, including Beta Features, at any time.  For purposes of these Terms, “ Affiliate ” means any entity that directly or indirectly controls, is controlled by, or is under common control with Google from time to time.
2. Account.   Merchant’s use of GMC is subject to creation and approval by Google of one or more Account(s).  In order to verify Accounts, and from time-to-time in connection with Merchant’s use of GMC, Google may require additional information, including legal entity name, phone number, address and relevant domains. Merchant is responsible for its use of GMC, including all access to and use of Accounts, Content submitted to GMC through Accounts and safeguarding of Account usernames and passwords.
3. Policies .

1. Merchant’s use of GMC is subject to (i) the applicable Google policies available at https://support.google.com/merchants/topic/7286989?hl=en&ref_topic=7259123 and all other policies made available by Google to Merchant, as may be modified by Google from time to time (collectively, “ Policies ”), (ii) these Terms and (iii) Merchant’s compliance with applicable law(s).
2. In connection with GMC, (i) Google will comply with the Google Privacy Policy available at google.com/policies/privacy  (as modified from time to time) and (ii) to the extent applicable, Google and Merchant agree to the Google Controller-Controller Data Protection Terms at https://business.safety.google/controllerterms/ /  or the Google Data Processing Addendum at https://business.safety.google/processorterms/    (collectively, “ Data Protection Terms ”).  Google will not modify the Data Protection Terms, except as expressly permitted under the Data Protection Terms.

4. Merchant Content.

1. Merchant hereby grants to Google an irrevocable, worldwide, royalty-free license to use Content (to the extent protected by intellectual property rights) in connection with Google’s or its Affiliates’ products and services for the maximum duration of such intellectual property rights under applicable law. Merchant agrees that Google may sublicense these rights to its Affiliates and contractors performing services for Google or its Affiliates and to Google’s and its Affiliates’ users so they can use such Content in connection with using Google’s or its Affiliates’ products and services.
2. If Content submitted by Merchant contains URLs,or similar content or if Google signs up for and accesses Merchant’s marketing emails, Merchant hereby grants to Google the right to, access, index, cache or crawl the URL(s) and marketing email(s) and the content available through such URL(s) or marketing email(s) (“ Destinations ”).  For example, Google may utilize an automated software program to retrieve and analyze websites associated with such URLs and Merchant marketing emails. Merchant agrees that any content collected by Google from Destinations will be considered Content and treated as such in accordance with these Terms.
3. By using GMC, Merchant authorizes Google to use any trademarks, service marks, trade names, proprietary logos, domain names and any other source or business identifiers in connection with Google's authorized use of Content.

5. Testing.   Merchant authorizes Google and its Affiliates to (a) periodically conduct tests that may affect Merchant’s use of Services (including as relates to Destinations, quality, ranking, performance, formatting or other adjustments) without notice to Merchant, and (b) automate retrieval and analysis of, and create test credentials to access, Destinations.
6. Warranty, Rights, and Obligations .  Merchant represents and warrants that (a) Merchant has full power and authority to enter into these Terms, (b) Merchant holds, and will maintain, the rights to grant the licenses and permissions set forth in Section 4, (c) Merchant will not provide any Content that violates Policies, applicable law or any applicable privacy policies, or infringes any third party intellectual property rights, (d) Merchant has all necessary rights and consents to make available to Google any information collected from or about an individual that is subject to protection under applicable data privacy or data protection laws or regulations and (e) information and authorizations provided by Merchant (including all necessary product-related disclosures required to display Merchant offers) are and will remain complete, correct and current.
7. Disclaimers .  TO THE FULLEST EXTENT PERMITTED BY LAW, AND SUBJECT TO SECTION 7(C) BELOW: (A) GOOGLE AND ITS AFFILIATES DISCLAIM ALL WARRANTIES, WHETHER  IMPLIED, STATUTORY OR OTHERWISE, INCLUDING FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, AS WELL AS ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR USAGE OF TRADE; AND (B) GMC AND ITS RELATED SERVICES ARE PROVIDED “AS IS,” “AS AVAILABLE” AND “WITH ALL FAULTS,” AND MERCHANT USES THEM AT ITS OWN RISK. GOOGLE AND ITS AFFILIATES DO NOT MAKE ANY GUARANTEES IN CONNECTION WITH GMC OR ITS RELATED SERVICES, OR IN CONNECTION WITH ANY RESULTS THEREFROM. GOOGLE AND ITS AFFILIATES MAKE NO PROMISE TO INFORM MERCHANT OF DEFECTS OR ERRORS. (C) CERTAIN LAWS OF THE JURISDICTION IN WHICH MERCHANT RESIDES MAY CONFER RIGHTS AND REMEDIES AND IMPLY TERMS INTO THESE TERMS THAT CANNOT BE EXCLUDED.  THOSE RIGHTS, REMEDIES AND IMPLIED TERMS ARE NOT EXCLUDED BY THESE TERMS. TO THE EXTENT THAT THE RELEVANT LAWS PERMIT GOOGLE TO LIMIT THEIR OPERATION, GOOGLE’S LIABILITY UNDER THOSE LAWS WILL BE LIMITED TO, AT ITS OPTION, THE SUPPLY OF THE SERVICES AGAIN OR PAYMENT OF THE COST OF HAVING THOSE SERVICES SUPPLIED AGAIN.
8. Limitation of Liability .  TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THEORY OR TYPE OF CLAIM, (A) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF GOOGLE OR ONE OF ITS AFFILIATES IS AWARE OR SHOULD KNOW THAT SUCH OTHER TYPES OF DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (B) GOOGLE AND ITS AFFILIATES WILL NOT BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN USD$500.00.
9. Indemnification .  To the extent allowed by applicable law, Merchant will defend and indemnify Google, its Affiliates, agents and licensors against all liabilities, damages, losses, costs, fees (including legal fees), and expenses relating to any third-party legal proceeding to the extent arising out of or related to Merchant’s Content, Destinations, use of GMC, its related Services or any breach of these Terms by Merchant.
10. Termination.   Google reserves the right to restrict, suspend or terminate (in whole or in part) Merchant’s access to, or use of, GMC, the Services or the Account(s) if (a) Merchant breaches these Terms, any Policies or applicable law(s), (b) Google is required to do so to comply with a legal requirement or a court order or (c) Merchant’s conduct causes harm or liability to a third party or Google. If Merchant believes its access to GMC, the Services or the Account(s) has been restricted, suspended or terminated in error, please refer to the appeal process in the Policies. Merchant may terminate these Terms at any time by closing its Account(s) and ceasing to use GMC.
11. Changes to Terms .  Google may make non-material changes to these Terms at any time without notice, but Google will provide advance notice of any material changes to these Terms. Changes to the Terms will not apply retroactively and will become effective 15 days after posting on this page. However, changes made for legal reasons or in urgent situations (such as preventing ongoing abuse) will be effective immediately upon notice.
12. Governing Law; Dispute Resolution. All claims arising out of or relating to these Terms or GMC will be governed by California law, excluding California’s conflict of laws rules, and will be litigated exclusively in the federal or state courts of Santa Clara County, California, USA; the parties consent to personal jurisdiction in those courts.  If Merchant is based in an applicable jurisdiction, Merchant may also apply to resolve a dispute with Google arising in relation to these Terms or GMC through mediation. Merchant can find more details about the mediators Google is willing to engage with and instructions on how to request mediation here . Except as required by applicable law, mediation is voluntary and neither Merchant nor Google is obliged to settle disputes through mediation.
13. Translation.   If these Terms are translated into any other language, to the fullest extent permitted by applicable law, such translation exists for reference purposes only, and the English text will take precedence in the event of a conflict.
14. Miscellaneous . (a) These Terms are the parties’ entire agreement relating to their subject matter and supersede any prior or contemporaneous agreements on those subjects. (b) Merchant may not make any public statement regarding the relationship contemplated by these Terms (except when required by law). (c) Except for modifications to the Terms by Google under Section 11, any amendment to these Terms must be agreed to by both parties and must expressly state that it is amending these Terms. (d) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party's primary contact or other address on file). Emails are written notices. The email address for notices being sent to Google’s Legal Department is legal-notices@google.com.  All other notices to Merchant will be in writing and sent to an email address associated with Merchant’s account.  All other notices to Google will be in writing and addressed to Merchant’s primary contact at Google or other method made available by Google. Notice will be treated as given on receipt, as confirmed by written or electronic means. These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (e) Neither party will be treated as having waived any rights by not exercising (or by delaying the exercise of) any rights under these Terms. (f) If any provision of these Terms is found unenforceable, that provision will be severed and the balance of the Terms will remain in full force and effect. (g) Neither party may assign any of its rights or obligations under these Terms without the written consent of the other party, except to an affiliate but only where (i) the assignee agrees in writing to be bound by these Terms, (ii) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (iii) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.  (h) There are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership, joint venture or employment relationship among the parties. (j) Sections 1, 4, 6-9 and 12-14 will survive expiration or termination of these Terms. (k) No party or its Affiliates are liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.