Full IP addresses are indicated by many buyers to be an important signal. With this feature, you can choose to share the full IP address on bid requests to Authorized Buyers, Open Bidding, SDK Bidding and/or Google demand.
Note:For GDPR-applicable requests (from EEA, UK, or Switzerland), the full IP addresses will only be shared on CTV inventory. Sharing of the full IP addresses are additionally restricted on non-personalized ads
(NPA) requests, limited ads (LTD)
requests and on restricted data processing
(RDP) requests.
Set full IP address sharing
To share the full IP address on ad requests:
- Sign in to Google Ad Manager.
- Navigate to Delivery, then Demand channel settings.
- In the "Device and browser data sharing" section, click Full IP address and choose an option:
- To allow full IP address sharing, enable the toggle
.
-
To not allow full IP address sharing, disable the toggle
.
- To allow full IP address sharing, enable the toggle
- Click Save.
Check a bidder's status for full IP address sharing
To check if you allow full IP address sharing with a bidder:
- Sign in to Google Ad Manager.
- Click Delivery, then Bidders.
- Choose a demand type, then click the name of the bidder.
- Click Demand channel settings.
- In the "Device and browser data sharing" section, click Full IP address and check if the bidder's status is "Allowed" or "Not allowed." Tip: To inform your data sharing decisions, you can check a bidder's preferences for data usage . On a setting, hover over labels such as "Strongly preferred" to view bidder details.
- (Optional) To change the status, review Set full IP address sharing .
Frequently asked questions
What if full IP address sharing is not allowed?
Full IP address sharing is off ("not allowed") by default. This feature won't affect your current serving logic unless you change the setting.
