You can access various Ad Exchange features throughout the Ad Manager interface. If you have trouble finding an Ad Exchange feature in Ad Manager, confirm you have the required permissions .
Why don't I see Ad Exchange features in my Ad Manager network?
Access to Ad Exchange features in Ad Manager is controlled by user role permissions. Contact your Ad Manager network administrator to ensure the "Ad Exchange" user permission
under "Access to Ad Manager tabs" is activated for the Ad Manager user role associated with your Ad Manager user account.
Access to Ad Exchange features in the Ad Exchange user interface is not controlled by Ad Manager permissions.
Where to find Ad Exchange features in Ad Manager
Ad Exchange features are found throughout the Google Ad Manager interface. Refer to the table below as a guide to finding an Ad Exchange feature in Ad Manager.
- Creatives
Pricing rules
- Unified pricing rules (Open Auction pricing controls)
- First look pricing
Inventory
- URLs (Open Auction inventory controls)
Unified pricing rules , URLs , and Protections help you manage inventory and pricing in the Open Auction. Learn more about Open Auctions .
Inventory for the Marketplace
Open Auction inventory, pricing, and branding:
- Use the Historical report. If you previously used the Ad Exchange Historical report, learn about the deprecation and migration .
- Global settings
- Access and authorization
- Network partners
User roles and permissions
Ad Exchange user role permissions
The "Ad Exchange" permission is the primary control for whether a user can see Ad Exchange features in Google Ad Manager.
- Traffic and delivery
- View Ad Exchange experiments
- Edit Ad Exchange experiments
- Access to Ad Manager tabs
- Ad Exchange
The "Ad Exchange" permission displays all Ad Exchange interface features and settings in Google Ad Manager. For example, users can access the "Billing" section in Ad Manager to see Ad Exchange payments information, but will not see Ad Manager billing information unless the specific Ad Manager "Billing" permission is also granted.
Requires permission
The "Ad Exchange" permission is required to create and edit users or roles that contain these permissions.
If you aren't an administrator, you can learn more about this role and what to do next .
Built-in user roles
- Ad Exchange manager
This user role contains active Ad Exchange users who did not have access to Google Ad Manager on September 12, 2016.
* Users within this role have access to all Ad Exchange features in Ad Manager, but cannot create new Ad Exchange managers or access non-Ad Exchange features.New Ad Exchange users now need to be created in Ad Manager by adding them to this user role.
- Administrator (Ad Manager only)
This user role is intended to be used for any administrator who should not have access to Ad Exchange features and should not be able to create or edit roles that provide access to Ad Exchange features.
Changes to existing user roles
Any user in a custom or non-administrator Ad Manager user role who had access to both Ad Exchange and Google Ad Manager (named DFP at the time) on September 12, 2016* has been moved into a copied user role with "and Ad Exchange manager" appended to the user role name.
These user role copies contain all of the original user role permissions plus the new Ad Exchange permissions.
* This date may differ for publishers who participated in the early-access beta phase of this feature.
