The AMP (Accelerated Mobile Pages) Project is an open-source initiative that aims to make the web better for all. The project allows for the creation of websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution patterns.
- Learn more about the benefits of AMP .
- Learn more about AMP’s real time config capabilities
How display ads work on AMP pages
After you’ve created AMP pages, you can serve existing display ads on them
. Start by adding the <amp-ad>
tag to an AMP page, which is the primary mechanism to request ads from an ad network in AMP pages. There are over 100 ad networks supported in AMP.
- Read best practices for ads on AMP pages which apply to any ad network.
- Generate <amp-ad> tags directly in Ad Manager without having to manually edit code.
- Run a report to confirm that your AMP pages are using the <amp-ad> tag .
- We recommended you set up an AMP test page and validate it to ensure the ads will serve.
- Learn how your AMP pages are performing .
From a trafficking standpoint, not much changes for ads on AMP pages.
For Ad Manager, we recommend using AMPHTML ads . It is possible to serve AMPHTML ads on AMP pages and non-AMP pages.
How display ads work on Web Stories
After you've created an AMP Web Stories you can serve single page Story ads . Story ads are full screen, single page ads that appear within Web Stories.
Web Stories use the <amp-story-auto-ads>
tag and cannot support an <amp-ad>
directly on the page.
- Traffic custom creatives in Web Stories .
- Activate programmatic demand in Web Stories .
- Read best practices for ads in Web Stories which cover the best user experience.
- A story needs to contain at least 7 pages to show ads. Learn more about AMP story ads .
What ads can be served to AMP pages and Web Stories?
AMP works only with ads that do not cause content reflow. Therefore, some formats like interstitials or auto-expandables are unsupported in AMP. See a list of supported ads capabilities in AMP .
Banners and boxes do not integrate well with the Web Story format and benefit from a conversion of existing mobile or portrait creatives into Story ads.
