Yield group reporting
The Yield group report dimensions and metrics help you understand how Open Bidding and mediation for mobile apps are performing.
Measure Open Bidding performance
- See performance by exchange
Use the Yield partner dimension combined with the yield group metrics, listed below. - See performance by targeting bucket
Add the Yield group dimension to see detailed information on total impressions, revenue, bid details, and more related to Ad Exchange and third party exchanges.
- See how buyers accessed your inventory
Add the Demand Channel dimension to see whether buyers accessed your inventory via Open Bidding, Mediation, Ad server, or Ad Exchange. - Separate Open Bidding and First Look impressions
Add the "Is First Lookis
Do not sum the Yield group metric totals with totals from other metric groups. If you want to see all Ad Exchange impressions, for example, use the Total impressions metric with the Demand channel and Yield partner dimensions.
The Ad Exchange metrics contain all transactions from Ad Exchange line items, First Look, and Yield groups. Use the Yield group impressions metric with the Yield partner dimension to see how Ad Exchange transacted as part of an Ad Manager yield group in Open Bidding or mediation.
Learn more about how to report on Ad Exchange in Ad Manager .
Common issues
Callouts in my reports appear lower than expected
The yield group callouts report metric might be affected by a few issues, including:
- Exchange quotas, which regulate how many requests they want to receive from Ad Manager, or the exchange's pretargeting configuration.
- Native creative requests, which aren't supported by all exchanges.
If you monetize through programmatic native , make sure your Ad Exchange native line item targets both banners and native sizes. Use the "Automatically generate creative" to create one creative targeting banner and native sizes.
My third-party exchange and Ad Manager report totals don't match
- Reports use different time zones.
- Yield group targeting overlaps, so metrics are represented more than once. Learn more about how to avoid double-counting report totals .
- Reports use different impression counting or filtration methodologies. Learn more about counting impressions and clicks .
See the "Callouts in reporting appear lower than expected" section above and the third-party discrepancies guide for more troubleshooting tips.
Billing and payments for Open Bidding are based on Ad Manager report totals.
Yield group dimensions and metrics
- Ad Exchange (includes First look)
- AdSense
- Ad server (direct-sold line items)
- Mediation
- Open Bidding
- Header Bidding
- SDK Bidding
- Protected Audience seller (non-Google)
Delivery, Looker Studio Connector
Note:This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid.
Impressions, clicks, revenue, and other metrics can appear in multiple report rows .
Delivery, Looker Studio Connector
Name of the "Ad network" company within a yield group. Learn more about yield partners . Note that this dimension is called "Yield partner" in the Reports tool.
Delivery
For Ad Exchange, the value "Ad Exchange" is displayed. Note that metrics for the "Ad Exchange" yield partner tag are counted once for each applicable yield group Ad Exchange is part of.
Only applies to Mediation ; not Open Bidding.
Delivery, Looker Studio Connector
Mediation attributes for a yield partner. Possible values include: Mediation, Open Bidding, or Ad Exchange.
This dimension is deprecated. Use Demand Channel , instead.
Yield group, Looker Studio Connector
Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.
- Desktop and mobile web
For Ad Exchange and Open Bidding buyers, an impression is counted when the ad is downloaded on the publisher’s page, but not necessarily when it becomes viewable. Learn more about downloaded impressions in data transfer . - Mobile apps
Banner format:- For mediated ad networks, Ad Exchange, and Open Bidding buyers, an impression is counted when one or more pixels of the ad creative is visible on a device's screen. Learn more about changing to mobile app impression counting .
Interstitial format:
- An impression is counted when the ad is displayed in the publisher’s app.
Yield group
The estimated net rate for yield groups or individual yield group partners.
- For Open Bidding buyers and for Ad Exchange, this value is based upon the actual, real-time CPM bid.
- For Mediation yield group partners, this value is based upon the CPM bid estimate used by Ad Manager when positioning buyers within the Mediation chain.
If automatic data collection is enabled, this value reflects a combination of the "Default CPM" values and the average CPM collected by Ad Manager, adjusted for impression discrepancies with Ad Manager recorded impressions. Otherwise, the "Default CPM" value, defined by the publisher when trafficking a yield group, is used.
Yield group
Formula: Yield group estimated CPM × Impressions ∕ 1000
Yield group
Only applies to Open Bidding ; not Mediation.
This data is available for 45 days after the event.
This report metric can be affected by exchange quotas, which regulate how many requests they want to receive from Ad Manager, or the exchange's pretargeting configuration.
Because video pods can lead to multiple bid requests sent to third-party buyers, publishers shouldn't expect these values to match the available impressions values for third-party buyers.
Yield group
Only applies to Open Bidding ; not Mediation.
This data is available for 45 days after the event.
Yield group
Only applies to Open Bidding ; not Mediation. This data is available for 45 days after the event.
Yield group
Some bids may be filtered out before the auction runs if the bidder's response omits required fields or contains a creative that violates Google's policies. Learn more about policies and enforcement .
Only applies to Open Bidding ; not Mediation.
This data is available for 45 days after the event.
Yield group
Only applies to Open Bidding ; not Mediation. This data is available for 45 days after the event.
Yield group
Mediation chain impressions refer to impressions served using a Mediation chain .
Value is "Unavailable" when no impressions or passbacks have served.
Learn more about mediation .
Mediation chain
Learn more about mediation .
Mediation chain
Formula: (Third-party earnings ∕ Third-party impressions) × 1000
Yield group
Note that in Reporting we define a Mediation chain as a response to a GMA SDK request with:
- At least one third-party ad tag, or
- At least one mobile fallback ad tag
Learn more about mediation .
Mediation chain
