What is sabotage and how to prevent it

We understand that a third party may generate invalid activity on your ads without your knowledge or permission.

This can be done in two ways:

• Manually: the party generates the activity themselves, or encourages others to do so
• Automatically: the party uses some sort of automated process, such as a click bot

Since this kind of activity doesn't reflect real user interest in the ads, we’re constantly improving our detection systems to identify these patterns and filter them as invalid.

But ultimately it's the publisher’s responsibility to make sure that the activity on their ads is valid.

For this reason, we highly recommend that you review our tips for  preventing invalid activity . You can also notify us of  sabotage incidents .