Manage and configure accounts, properties, and views.
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics
.
This article is about administering your accounts, properties and views in Universal Analytics. For information about administering properties in Google Analytics 4, go to [GA4] Admin page
.
Click Admin to manage and configure your accounts, properties, and views.
An account is the highest level of organization and you can have one or more accounts in Analytics. An account contains one or more properties . Each property usually represents a specific website or a mobile app. Properties contain views , which are subsets of reporting data for the property.
There are three columns: ACCOUNT , PROPERTY , and VIEW . Use the menu at the top of each column to:
- Select the account, property, and view you want, or
- Create a new account, property, or view.
You use the links in each column to configure your selected account, property, or view.
For example, click User Managementin the ACCOUNT
column to add users to your selected account. To add users to a property, click User Managementin the PROPERTY
column. To add Goals to a view, click Goalsin the VIEW
column.
