[GA4] Analytics dimensions and metrics
This article details the available dimensions and metrics in Google Analytics and how they're populated. To analyze data that isn't accessible in these dimensions and metrics, create custom dimensions and metrics .
Tip: Many of the dimensions and metrics come from event parameters on your site or app. To learn about each event parameter and how it impacts a dimension or metric, see Event parameters
.
A dimension or metric may be grayed out when it's incompatible with other applied dimensions or metrics, or when you can't apply the dimension or metric to a selected exploration technique.
(not set) is a placeholder used when data hasn't been received for a dimension. When you send an empty value to Analytics, you will see a blank value instead of (not set); (not set) appears when no value is sent. Learn more about (not set)
Type
Category
Name
What it is
How it's populated
Dimension
Attribution
Campaign
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 account ID
The account ID associated with the Campaign Manager 360 campaign.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 account name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 campaign name
The name of the Campaign Manager 360 campaign.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative format
The creative format of the Campaign Manager 360 campaign.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative type
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative type ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 creative version
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 placement cost structure
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 placement ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 placement name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Attribution
CM360 rendering ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 site ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 site name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
CM360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Default channel group
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 campaign name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 creative format
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 exchange ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 exchange name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 insertion order ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 insertion order name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 line item ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 line item name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 partner ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 partner name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
DV360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Google Ads account name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Google Ads ad group ID
The unique identification number of your Google Ads ad group.
Dimension
Attribution
Google Ads ad group name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Google Ads ad network type
The location where your ad was shown (google.com, search partners, display network) that led to a key event
.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Google Ads campaign
The name of the marketing campaign in Google Ads.
Dimensions
Attribution
Google Ads customer ID
The 10-digit Google Ads Customer ID.
Dimension
Attribution
Google Ads keyword text
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Google Ads query
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual ad content
The ad content attributed to the conversion event. Populated by the utm_content parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual campaign ID
The manual Campaign ID that led to the conversion event. Identifies the manual campaign. Populated by utm_id URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual campaign name
The manual Campaign Name that led to the conversion event. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs
.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual creative format
The manual Creative Format that led to the conversion event. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual medium
The manual Medium that led to the conversion event. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual source
The manual Source that led to the conversion event. The referrer. Populated by utm_source URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual source / medium
The manual Source Medium that led to the conversion event. A combination of the source and medium.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
Manual source platform
The manual Source Platform that led to the conversion event. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Manual term
Populate this dimension by manually tagging the destination URLs in your ads with the utm_term
parameter.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging .
Dimension
Attribution
Medium
The method for acquiring users to your website or application.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 ad group ID
The SA360 Ad Group ID that led to the conversion event. Identifies the SA360 ad group.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
SA360 ad group name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 campaign
The SA360 Campaign Name that led to the conversion event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 campaign ID
The SA360 Campaign ID that led to the conversion event. Identifies the SA360 campaign.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 creative format
The SA360 Creative Format that led to the conversion event. The creative format is the specific layout or design of the advertisement used in a campaign.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 engine account ID
The SA360 Engine Account ID that led to the conversion event. Identifies the SA360 engine account.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
SA360 engine account name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
SA360 engine account type
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
SA360 keyword text
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 manager account ID
The SA360 Manager Account ID that led to the conversion event. Identifies the SA360 manager account.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 manager account name
The SA360 Manager Account Name that led to the conversion event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 medium
The SA360 Medium that led to the conversion event. The payment mode used in ad buying. For example, cpc.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
SA360 query
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 source
The SA360 Source that led to the conversion event. The search query happened on this site.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Attribution
SA360 source / medium
The SA360 Source Medium that led to the conversion event. A combination of the source and medium.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Source
A representation of the publisher or inventory source from which traffic originated.
For example, users who return to your website from Google Search show as "google" in the Session source dimension. Examples include “google”, “youtube”, and “gmail”.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Source / medium
The source and medium that led a user to arrive on your website or application.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Attribution
Source platform
The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Examples include:
- 'Google Ads' (traffic from Google Ads marketing activity)
- 'Manual' (traffic that isn't from Google media marketing activity)
- 'SA360' (traffic from Search Ads 360 marketing activity)
- 'SFMC' (traffic from Salesforce Marketing Cloud marketing activity)
- 'Shopping Free Listings' (traffic from Google Merchant Center marketing activity)
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Demographics
Age
The age of the user by bracket. Brackets include '18-24', '25-34', '35-44', '45-54', '55-64', and '65+'.
Dimension
Demographics
Gender
The gender of the user.
Dimension
Demographics
Interests
The interests of the user. Users can be counted in multiple interest categories. This is the same concept as affinity segments in Google Ads.
Examples: Arts & Entertainment, Games, Sports.
Dimension
Ecommerce > Item scoped
Item affiliation
The name or code of the affiliate (for example, partner or vender) associated with an item.
Populate this dimension by sending the item-level affiliation parameter through an online-sales event
.
Dimension
Ecommerce > Event scoped
Currency
Populate this dimension by sending the event-level currency parameter. The currency parameter is required for events to have revenue or refund amounts.
Dimension
Ecommerce > Item scoped
Item brand
The brand of an item (e.g., a product you sell).
Populate this dimension by sending the item-level item_brand parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item category 2
The second hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
Populate this dimension by sending the item-level item_category2 parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item category 3
The third hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
Populate this dimension by sending the item-level item_category3 parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item category 4
The fourth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
Populate this dimension by sending the item-level item_category4 parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item category 5
The fifth hierarchical category in which you classified an item (e.g., a product you sell).
For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
Populate this dimension by sending the item-level item_category5 parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item coupon
The coupon used to purchase an item (e.g., a product you sell).
Dimension
Ecommerce > Item scoped
Item ID
The ID that you specify for an item (e.g., a product you sell).
For example, you can set an ID of 'SKU_12345'.
Dimension
Ecommerce > Item scoped
Item list ID
An ID that you specify for a list of items (for example, products you sell).
For example, you can set an ID of 'related_products' for an item list in a related-products section.
Populate this dimension by sending the item-level item_list_id parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item list name
A name that you specify for a list of items (for example, products you sell). A name for a list of products.
For example, you can set a name of 'Related Products' for an item list in a related-products section.
Populate this dimension by sending the item-level item_list_name parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item list position
The position of an item (e.g., a product you sell) in a list.
Dimension
Ecommerce > Item scoped
Item location ID
The ID you specify for the location of an item or promotion.
Populate this dimension by sending the item-level location_id parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item name
The name of an item (e.g., a product you sell).
Populate this dimension by sending the item-level item_name parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Item promotion creative name
The name you specify for the creative associated with a promotion.
Populate this dimension by sending the item-level creative_name parameter with the view_promotion
or select_promotion
event.
Dimension
Ecommerce > Item scoped
Item promotion creative slot
The name you specify for the slot where you show the creative associated with a promotion.
Populate this dimension by sending the item-level creative_slot parameter with the view_promotion
or select_promotion
event.
Dimension
Ecommerce > Item scoped
Item promotion ID
The ID you specify for a promotion.
Populate this dimension by sending the item-level promotion_id parameter with the view_promotion
or select_promotion
event.
Dimension
Ecommerce > Item scoped
Item promotion name
The name you specify for a promotion.
Populate this dimension by sending the item-level promotion_name parameter with the view_promotion
or select_promotion
event.
Dimension
Ecommerce > Item scoped
Item variant
The item variant or unique code or description (for example, XS, S, M, L for size; Red, Blue, Green, Black for color) for additional item details or options.
Populate this dimension by sending the item-level item_variant parameter through an online-sales event
.
Dimension
Ecommerce > Item scoped
Local item price
The price of the item, localized by its currency code.
Populate this dimension by sending the item-level price and event-level currency parameters.
Dimension
Ecommerce > Event scoped
Order coupon
The coupon name or code that you specify for discounted items.
Populate this event-level dimension by sending the event-level coupon parameter with an online-sales event
. Available in Monetization reports.
Dimension
Ecommerce > Event scoped
Shipping tier
The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchase.
Populate this event-level dimension by sending the event-level shipping_tier parameter in the add_shipping_info
event.
Dimension
Ecommerce > Event scoped
Transaction ID
An identifier you create for an ecommerce transaction. Learn more
Populate this event-level dimension by sending the event-level transaction_id parameter with an online-sales event
.
Dimensions
Ecommerce > Item scoped
Item category
The hierarchical category in which the item is classified.
For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Populate this dimension by sending the item-level item_category parameter through an online-sales event
.
Dimensions
Ecommerce > Item scoped
Product ID
The product codes of items sold.
Populate this dimension by sending the item-level product_ID parameter through an online-sales event
.
Dimension
Event
Event name
The name of an event
.
For example, if someone triggers a purchase, the text 'purchase' populates the dimension.
This dimension is populated automatically.
Dimension
Event
Is key event
This dimension is populated automatically.
Dimension
Gaming
Achievement ID
An ID for an achievement that a user can unlock in a game.
Populate this dimension by sending the achievement_id parameter with the unlocked_achievement
event.
Dimension
Gaming
Character
The name of a character used in a game.
Dimension
Gaming
Level
The level number in a game.
Dimension
Gaming
Virtual currency name
The name of a virtual currency in a game.
Populate this dimension by sending the virtual_currency_name parameter with the earn_virtual_currency
or spend_virtual_currency
event.
Dimension
General
File extension
The extension of a file download (for example, 'pdf' or 'txt').
This dimension is populated automatically by the file_extension parameter when enhanced measurement is enabled.
Dimension
General
File name
The page path of a file download (for example, '/menus/dinner-menu.pdf').
This dimension is populated automatically by the file_name parameter when enhanced measurement is enabled
.
Dimension
General
Group ID
The group ID when a user joins a group. This dimension allows you to measure the popularity of various clans or user groups.
Dimension
General
Method
The method used to sign up, login, or share (e.g., Google, Twitter, etc.).
Dimension
General
Percent scrolled
The percentage down the page that the user scrolled. If someone scrolls at least 90% of a page, the value '90' populates the dimension. Otherwise, the dimension is blank.
Dimension
General
Search term
The term used to search your website or application.
Populate this dimension by sending the search_term parameter with the search
or view_search_results
event.
Dimension
General
Test data filter name
The name of a data filter in a testing state. You can use data from your data filters that are in a testing state to validate your filters before activating them.
This dimension is populated automatically when you set up data filters in a testing state
. Does not apply to subproperties or roll-up properties where the dimension will appear as (not set).
Dimension
General
Visible
The text 'true' when an embedded video is visible to the user.
This dimension is populated automatically by the visible parameter if enhanced measurement is enabled
.
Dimension
Geography
City
The city from which user activity originates.
For example, if someone visits your website from New York City, the text 'New York' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
City ID
An ID associated with the city from which user activity originated.
For example, if activity originates from Seattle, the value '1027744' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Continent
The continent from which user activity originated.
For example, if someone visits your websites from the United States, the text 'Americas' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Continent ID
The UN M49
ID associated with the continent from which user activity originated.
For example, if someone visits your website from the United States, the value '019' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Country
The country from which user activity originated.
For example, if someone visits your website from the United States, the text 'United States' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Country ID
The ISO 3166
ID associated with the country from which user activity originated.
For example, if activity originates from the United States, the value 'US' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Region
The geographic region from which user activity originated.
For example, if someone visits your website from New York City, the text 'New York' populates the dimension. If someone visits your website from England, the text 'England' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Region ID
An ID for the geographic region from which user activity originates.
For example, if someone visits your website from New York City, the text 'US-NY' populates the dimension. If someone visits your website from England, the text 'GB-ENG' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Subcontinent
The subcontinent from which user activity originated.
For example, if someone visits your website from the United States, the text 'Northern America' populates the dimension.
This dimension is populated automatically.
Dimension
Geography
Subcontinent ID
The UN M49
ID associated with the subcontinent from which user activity originates.
For example, if someone visits your website from the United States, the value '021' populates the dimension.
This dimension is populated automatically.
Dimension
Link
Link classes
The HTML class attribute for an outbound link or file download.
For example, if a user clicks a link '<a class="center" href="www.youtube.com">', this dimension returns 'center'.
This dimension is populated automatically by the link_classes parameter when enhanced measurement is enabled
.
Dimensions
Link
Link domain
The destination domain of an outbound link or file download.
For example, if a user clicks a link ' <a href="www.youtube.com">
', this dimension returns 'youtube.com'. Learn more
This dimension is populated automatically.
Dimension
Link
Link ID
The HTML id attribute for an outbound link or file download.
For example, if a user clicks a link '<a id="socialLinks" href="www.youtube.com">', this dimension returns 'socialLinks'.
This dimension is populated automatically by the link_id parameter when enhanced measurement is enabled
.
Dimension
Link
Link text
The link text of a file download.
This dimension is populated automatically by the link_text parameter when enhanced measurement is enabled
.
Dimension
Link
Link URL
The full URL for an outbound link or file download.
For example, if a user clicks a link '<a href="https://www.youtube.com/results?search_query=analytics">', this dimension returns 'https://www.youtube.com/results?search_query=analytics'.
This dimension is populated automatically by the link_url parameter when enhanced measurement is enabled
.
Dimension
Link
Outbound
The text 'true' when a link leads to a website that's not a part of the property’s domain.
This dimension is populated automatically by the outbound parameter when enhanced measurement is enabled
.
Dimension
Page / screen
Content group
The content group
associated with a page or screen.
For example, if you create a content group for Men's clothing using the value 'mens', the value 'mens' populates the dimension for pages with Men's clothing.
Populate this dimension by sending the
content_group
parameter.Dimension
Page / screen
Content ID
Populate this dimension by sending the
content_id
parameter.Dimension
Page / screen
Content type
Populate this dimension by sending the content_type parameter.
Dimension
Page / screen
Hostname
The subdomain and domain names of a URL that people visited on your website.
For example, the hostname of 'www.example.com/contact.html' is 'www.example.com'.
This dimension is populated automatically.
Note that populating the page_location parameter manually overrides the automatically collected value. If you decide to override it, you should use the full URL.
Dimension
Page / screen
Landing page
The page path and query string associated with the first page view in a session.
This dimension is populated automatically.
Dimension
Page / screen
Page location
The complete URL of the webpage that someone visited on your website.
For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then the complete URL will populate the dimension.
This dimension is populated automatically.
Dimension
Page / screen
Page path + query string
The page path and query strings in a URL. These are the parts of the URL that come after the domain.
For example, if someone visits www.googlemerchandisestore.com/Bags?theme=1, then 'googlemerchandisestore.com' is the domain, 'Bags' is the page path, and 'theme=1' is the query string.
This dimension is populated automatically.
Dimension
Page / screen
Page path and screen class
The page path from a website URL and screen class from a mobile application. The page path is the value after the domain.
For example, if someone visits www.googlemerchandisestore.com/Bags, then 'googlemerchandisestore.com' is the domain and 'Bags' is the page path.
This dimension is populated automatically
Dimension
Page / screen
Page referrer
The referring URL, which is the user's previous URL and can be your website's domain or other domains.
Dimension
Page / screen
Page title
The page title that you set on your website.
The page title comes from the
<title>
tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the page_title
parameter can be used to override the <title>
HTML tag.Dimension
Page / screen
Page title and screen class
The page title from a website and screen class from a mobile application.
The page title comes from the <title> tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the
page_title
parameter can be used to override the <title>
HTML tag. The screen class comes from the class name of the UIViewController or Activity that is currently in focus.Dimension
Page / screen
Page title and screen name
The page title from a website and screen name from a mobile application.
The page title comes from the title tag in your HTML. You can also add the page_title parameter to the config command to send a different page title. Note that the
page_title
parameter can be used to override the <title>
HTML tag. The screen name comes from the name you set for a screen using the Google Analytics for Firebase SDK
.Dimensions
Page / Screen
Landing page + query string
The page path and query string associated with the first page view in a session. Learn more
This dimension is populated automatically.
Dimension
Platform / device
App store
The store from which your mobile app was downloaded and installed.
This dimension is populated automatically.
Dimension
Platform / device
App version
The mobile app's versionName (Android) or short bundle version (iOS)
This dimension is populated automatically.
Dimension
Platform / device
Browser
The browser from which user activity originated. Typical browsers include 'Chrome', 'Edge', 'Firefox', 'Internet Explorer', 'Opera', and 'Safari'.
This dimension is populated automatically.
Dimension
Platform / device
Browser version
The version of the browser from which user activity originated.
For example, the browser version might be '96.0.4664.110'.
This dimension is populated automatically.
Dimension
Platform / device
Device
The mobile device from which user activity originated.
This dimension is populated automatically.
Dimension
Platform / device
Device brand
The brand name of the mobile device (for example, Motorola, LG, or Samsung).
This dimension is populated automatically.
Dimension
Platform / device
Device category
The type of device from which user activity originated. Device categories include 'desktop', 'mobile', and 'tablet'.
This dimension is populated automatically.
Dimension
Platform / device
Device model
The device model name (for example, iPhone 5s or SM-J500M).
This dimension is populated automatically.
Dimension
Platform / device
Language
The name of the language of a user's browser or device (for example, 'French', 'English').
This dimension is populated automatically.
Dimension
Platform / device
Language code
The language setting of a user’s browser or device, displayed as the ISO 639
language code (for example, ‘en-us', 'es', 'zh-cn').
This dimension is populated automatically.
Dimension
Platform / device
Mobile model
The mobile device model name (for example, 'iPhone X').
This dimension is populated automatically.
Dimension
Platform / device
Operating system
The operating system used by visitors on your website or application. Typical operating systems include 'Android', 'Chrome OS', 'Macintosh', and 'Windows'.
This dimension is populated automatically.
Dimension
Platform / device
Operating system with version
The operating system and version used by visitors on your website or application.
This dimension is populated automatically.
Dimension
Platform / device
OS version
The operating system version used by visitors on your website or application. (for example, '9.3.2' or '5.1.1').
This dimension is populated automatically.
Dimension
Platform / device
Platform
The method by which users accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.
This dimension is populated automatically.
Dimension
Platform / device
Screen resolution
The width and height (in pixels) of the screen from which user activity originates. Examples include '1920x1080', '1440x900', and '1366x768'.
This dimension is populated automatically.
Dimension
Platform / device
Stream ID
The ID of the stream from which users activity originated. You can find your stream IDs by going to Admin
> Data Streams.
This dimension is populated automatically.
Dimension
Platform / device
Stream name
The name of the stream from which users activity originated. You can find your stream names by going to Admin
> Data Streams.
This dimension is populated automatically.
Dimension
Publisher
Ad format
The format of an ad. Typical formats include 'Banner', 'Interstitial', and 'Rewarded'.
Populated automatically when you integrate with AdMob or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension
Publisher
Ad source
The source network that served an ad. Typical sources include 'AdMob Network', 'Meta Audience Network', and 'Mediated house ads'. When you integrate with Google Ad Manager, this dimension represents the Google Ad Manager Network name (for example, 'Bloomberg L.P. (Google Ad Manager Network 5262)'.
This dimension is populated automatically when you integrate with AdMob or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension
Publisher
Ad unit
The name you chose for an ad unit. When you integrate with Google Ad Manager, this dimension represents Ad unit (all levels).
This dimension is populated automatically when you integrate with AdMob or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the ad_impression event to populate the dimension.
Dimension
Time
Date
The date when an event was collected, formatted as YYYYMMDD.
This dimension is populated automatically.
Dimension
Time
Date + hour (YYMMDDHH)
The date and hour when an event was collected, formatted as YYYYMMDDHH.
This dimension is populated automatically.
Dimension
Time
Day
The day of the month when an event was collected, formatted as a two-digit number from 01 to 31.
This dimension is populated automatically.
Dimension
Time
Hour
The hour when an event was collected, formatted as a two-digit number from 0 to 23.
This dimension is populated automatically.
Dimension
Time
Month
The month when an event was collected, formatted as a two-digit number from 01 to 12.
This dimension is populated automatically.
Dimension
Time
Nth day
The number of days since the start of the specified date range.
This dimension is populated automatically.
Dimension
Time
Nth hour
The number of hours since the start of the specified date range.
This dimension is populated automatically.
Dimension
Time
Nth month
The number of months since the start of the specified date range.
This dimension is populated automatically.
Dimension
Time
Nth year
The number of years since the start of the specified date range.
This dimension is populated automatically.
Dimension
Time
Week
The week when an event was collected, formatted as a two-digit number from 01 to 53.
This dimension is populated automatically.
Dimension
Time
Year
The year when an event was collected, formatted as a four-digit number (e.g., '2020').
This dimension is populated automatically.
Dimensions
Time
Nth week
The number of weeks since the start of the specified date range. Learn more
This dimension is populated automatically.
Dimensions
Traffic Source
First user Google Ads keyword text
The Google Ads keyword by which the user was first acquired
Dimension
Traffic source
First user campaign
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user default channel group
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user manual ad content
The ad content that was used to first acquire a user.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimension
Traffic source
First user manual term
The term that was used to first acquire the user.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_term
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimension
Traffic source
First user medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user source/medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
First user source platform
The initial marketing platform responsible for bringing a user to your website or app.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
Session campaign
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
Session campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
Session default channel group
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
Traffic source
Session manual ad content
The ad content that was associated with the start of a session.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimension
Traffic source
Session manual term
The term that was associated with the start of a session.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_term
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimension
Traffic source
Session medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 account ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 account name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 campaign name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative format
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative type
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative type ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 creative version
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 placement cost structure
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 placement ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 placement name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 rendering ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 site ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 site name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user CM360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 campaign name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 creative format
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 exchange ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 exchange name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 insertion order ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 insertion order name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 line item ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 line item name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 partner ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 partner name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user DV360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user Google Ads account name
The Google Ads account name by which the user was first acquired.
Dimensions
Traffic Source
First user Google Ads ad group ID
The Google Ads ad group ID by which the user was first acquired.
Dimensions
Traffic Source
First user Google Ads ad group name
The Google Ads ad group name by which the user was first acquired.
Dimensions
Traffic Source
First user Google Ads ad network type
The Google Ads ad network type by which the user was first acquired.
Dimensions
Traffic Source
First user Google Ads campaign
The name of the marketing campaign in Google Ads by which the user was first acquired. Learn more
Dimensions
Traffic Source
First user Google Ads query
The Google Ads search query by which the user was first acquired.
Dimensions
Traffic Source
First user manual campaign ID
The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by
utm_id
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user manual campaign name
The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by utm_campaign URL parameter. To learn more, see Collect campaign data with custom URLs
.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user manual medium
The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, cpc. Populated by
utm_medium
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user manual source
The manual Source that originally acquired the user. The referrer. Populated by
utm_source
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user manual source / medium
The manual Source Medium that originally acquired the user. A combination of the source and medium.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user manual source platform
The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by
utm_source_platform
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user medium
The medium by which the user was first acquired.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user SA360 ad group ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 campaign
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 ad group name
The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto tagging
.
Dimensions
Traffic Source
First user manual creative format
The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by
utm_creative_format
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic Source
First user SA360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 engine account ID
The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 engine account name
The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see SA360 engine account
.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 engine account type
The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 keyword text
The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 manager account ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 manager account name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 medium
The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, cpc.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 query
The SA360 Query that originally acquired the user. The search query typed by the user.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 source
The SA360 Source that originally acquired the user. The search query happened on this site.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic Source
First user SA360 source / medium
The SA360 Source Medium that originally acquired the user. A combination of the source and medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 account ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 account name
The account name associated with the Campaign Manager 360 campaign that acquired a new session.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 campaign name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative format
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative type
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative type ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 creative version
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 placement cost structure
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 placement ID
The placement ID of the Campaign Manager 360 campaign that acquired a new session.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 placement name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 rendering ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 site ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 site name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session CM360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session default channel group
The default channel group that referred the user's session. Channel groups are rule-based definitions of your traffic sources. These default system definitions reflect Analytics' current view of what constitutes each channel.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.
Dimensions
Traffic source
Session DV360 advertiser ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 advertiser name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 campaign ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 campaign name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 creative format
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 creative ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 creative name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 exchange ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 exchange name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 insertion order ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 insertion order name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 line item ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 line item name
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 partner ID
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 partner name
The partner name of the Display & Video 360 campaign that acquired a new session.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 source
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session DV360 source / medium
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session Google Ads account name
The name of the Google Ads account name that referred the user's session.
Dimensions
Traffic source
Session Google Ads ad group ID
The Google Ads ad group ID that referred the user's session.
Dimensions
Traffic source
Session Google Ads ad group name
The name of the Google Ads ad group to which the user's session is attributed.
Dimensions
Traffic source
Session Google Ads ad network type
The ad network that referred the user's session.
Dimensions
Traffic source
Session Google Ads ad network type
The ad network that referred the user's session.
Dimensions
Traffic source
Session Google Ads customer ID
The Google Ads customer ID that referred the user's session.
Dimensions
Traffic source
Session Google Ads keyword text
The site ID of the Campaign Manager 360 campaign that acquired a new session.
Dimensions
Traffic source
Session Google Ads query
The Google Ads query that referred the user's session.
Dimensions
Traffic source
Session manual campaign ID
The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by
utm_id
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual campaign name
The manual Campaign Name that led to the session. The name of the manual campaign. Populated by
utm_campaign
URL parameter. To learn more, see Collect campaign data with custom URLs
.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual creative format
The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by
utm_creative_format
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual medium
The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual source
The manual Source that led to the session. The referrer. Populated by
utm_source
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual source / medium
The manual Source Medium that led to the session. A combination of the source and medium.
Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session manual source platform
The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by
utm_source_platform
URL parameter.Populate this dimension by manually tagging the destination URLs in your ads with the
utm_content
parameter. To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.Dimensions
Traffic source
Session source
The site that referred the user's session.
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session source / medium
The source and medium that referred the user's session. This dimension describes where users come from when they start a new session. Unlike the First user source / medium dimensions, the Session source / medium dimension changes each time a user visits your website or app. Learn more
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimensions
Traffic source
Session source platform
The source platform that was associated with the start of a session. Learn more
To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging
.
Dimension
User
Audience name
The name of an audience
that users belong to during the date range selected. Current user behavior does not affect historical audience membership in reports.
Dimension
User
New / established
New and established users who first opened your app or visited your website within the last 7 days.
This dimension is populated automatically.
Dimension
User
Signed in with user ID
The text 'yes' when you collect a user_id
, which can help you connect separate sessions to an individual user.
This dimension is populated automatically.
Dimension
User lifetime
First session date
The date, in the format YYYYMMDD, when a user was first acquired. First session date includes data about users who open a progressive web application (PWA) or instant app without installing the app.
This dimension is populated automatically.
Dimension
User lifetime
First visit date
The date, in the format YYYYMMDD, when a user was first acquired.
This dimension is populated automatically.
Dimension
User lifetime
First purchase date
The date of the user's first purchase.
Dimension
User lifetime
Last active date
The date of the user's most recent engagement.
This dimension is populated automatically.
Dimension
User lifetime
Last audience name
Dimension
User lifetime
Last platform
The method by which a user most recently accessed your website or application. Platforms include 'Android', 'iOS', and 'Web'.
This dimension is populated automatically.
Dimension
User lifetime
Last purchase date
The date of the user's most recent purchase.
Dimension
Video
Video provider
The source of the video (for example, 'youtube').
This dimension is populated automatically by the video_provider parameter when enhanced measurement is enabled
.
Dimension
Video
Video title
The title of the video.
This dimension is populated automatically by the video_title parameter when enhanced measurement is enabled
.
Dimension
Video
Video URL
The url of the video.
This dimension is populated automatically by the video_url parameter when enhanced measurement is enabled
.
Metrics
Advertising
Google Ads clicks
The total number of times users clicked on your advertising campaign through the Google Ads platform.
Metrics
Advertising
Google Ads cost
The total amount you paid for your advertising campaign through the Google Ads platform.
Metrics
Advertising
Google Ads cost per click
The average cost you paid per click for your advertising campaign through the Google Ads platform.
Metrics
Advertising
Google Ads impressions
The total number of times your advertising campaign was shown to users through the Google Ads platform.
Metrics
Advertising
Google Ads video views
The total number of times your Google Ads video content was viewed by potential customers to help you measure the performance of your video ads.
Metrics
Advertising
Non-Google clicks
The total number of times users clicked on your ad.
This dimension is populated automatically when you link Google Ads and Analytics. Non-Google clicks The total number of times users clicked on your ad. This dimension is populated automatically when you import cost data
.
Metrics
Advertising
Non-Google cost
The total cost of your advertising campaign.
Metrics
Advertising
Non-Google cost per click
The average amount you paid per click for your advertising campaign.
Metrics
Advertising
Non-Google cost per conversion
The average cost you paid per conversion for your advertising campaign.
Metrics
Advertising
Non-Google impressions
The total number of times your advertising campaign was shown to users.
Metrics
Advertising
Return on non-Google ad spend
The total amount of revenue earned for every dollar spent on non-Google advertising.
Return on non-Google ad spend = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Data Import cost
Metrics
Ecommerce > Event scoped
Add to carts
The number of times users added items to their shopping carts.
Metrics
Ecommerce > Event scoped
Checkouts
The number of times users started the checkout process.
Metrics
Ecommerce > Event scoped
Gross purchase revenue
The sum of revenue from purchases made on your website or app. Gross purchase revenue = purchases + in-app purchases + subscriptions
This metric is the sum of the purchase
, in_app_purchase
, app_store_subscription_renew
, and app_store_subscription_convert
events. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Ecommerce > Event scoped
Item-list click events
The number of times users clicked an item that appeared in a list.
Metrics
Ecommerce > Event scoped
Item-list view events
The number of times an item list was viewed.
Metrics
Ecommerce > Event scoped
Item view events
The number of times an item was viewed.
Metrics
Ecommerce > Event scoped
Promotion clicks
The number of times an item promotion was clicked.
Metrics
Ecommerce > Event scoped
Promotion views
The number of times an item promotion was viewed.
Metrics
Ecommerce > Event scoped
Purchase revenue
The sum of revenue from purchases made on your website or app, minus any refunds given. Purchase revenue = purchases + in-app purchases + subscriptions - refund
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Ecommerce > Event scoped
Purchases
The number of purchases on your website or app.
Metrics
Ecommerce > Event scoped
Refund amount
The total amount from refunds given on your website or app.
Metrics
Ecommerce > Event scoped
Refunds
The number of refunds on your website or app.
Metrics
Ecommerce > Event scoped
Shipping amount
The shipping amount associated with a transaction.
Metrics
Ecommerce > Event scoped
Tax amount
The tax amount associated with a transaction.
Metrics
Ecommerce > Event scoped
Transactions
The number of completed purchases on your site.
Metrics
Ecommerce > Event scoped
Transactions per purchaser
The average number of purchases per buyer for the selected time frame.
Metrics
Ecommerce > Event scoped
Ecommerce purchases
The number of times users completed a purchase.
Metrics
Ecommerce > Event scoped
Gross item revenue
The total revenue from items only, excluding tax and shipping. Item revenue = price x quantity
- Price is the price parameter for an item in the items array
- Quantity is the quantity parameter for an item in the items array
This metric is the sum of the purchase
event.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Ecommerce > Item scoped
Item discount amount
The total cost of an item discount, calculated by multiplying the discount and item quantity. The metric is populated using the discount and quantity parameters from an ecommerce event. Learn more
Populate this metric by sending the item-level discount and item-level quantity parameters through an online-sales event
.
Metrics
Ecommerce > Item scoped
Item quantity
The number of units for a single item included in ecommerce events.
Metrics
Ecommerce > Item scoped
Item refund amount
The total refund amount issued to the customer (e.g., $142.23). Learn more
This metric is populated from the refund events.
Metrics
Ecommerce > Item scoped
Item revenue
The total revenue from items only, excluding tax and shipping, subtracted by refunds. Item revenue = price x quantity - refunds
- Price is the price parameter for an item in the items array
- Quantity is the quantity parameter for an item in the items array
This metric is populated using the purchase and refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Ecommerce > Item scoped
Items added to cart
The number of items added to a shopping cart (e.g., 1, 2, 3). Learn more
Metrics
Ecommerce > Item scoped
Items checked out
The number of items in the customer's shopping cart when the customer initiated the checkout process. Learn more
Metrics
Ecommerce > Item scoped
Items clicked in list
The number of items that the customer clicked in a list of items. Learn more
Metrics
Ecommerce > Item scoped
Items clicked in promotion
The number of items that the customer clicked in a promotion. Learn more
Metrics
Ecommerce > Item scoped
Items purchased
The number of units for a single item included in purchase events. Learn more
Metrics
Ecommerce > Item scoped
Items viewed
The number of items that the customer viewed. Learn more
Metrics
Ecommerce > Item scoped
Items viewed in list
The number of items that the customer viewed in a list of items. Learn more
Metrics
Ecommerce > Item scoped
Items viewed in promotion
The number of items that the customer viewed in a promotion. Learn more
Metrics
Ecommerce > Event scoped
Product revenue
Product revenue = (purchase revenue + in-app purchase revenue + subscription revenue).
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events.
Metrics
Event
Key events
The number of times users triggered a key event.
Metrics
Event
Event count
This dimension is populated automatically.
Metrics
Event
Event count per active user
The average number of events triggered per user over the selected time period.
Event count per active user = Event count / Active users
This dimension is populated automatically.
Metrics
Event
Event value
The sum of all value parameters supplied with an event. You can use this context-sensitive metric to capture data that's important to you (e.g., revenue, time, distance).
Event value differs from purchase revenue in that event value combines realized and unrealized values. Realized values come from purchase events, and unrealized values come from other events (e.g., a gem_referral event with an event value of 5.).
Event value isn't currency converted.
Metrics
Event
Events per session
The average number of events per session.
This dimension is populated automatically.
Metrics
Event
First opens
The number of times your users opened your application for the first time.
Metrics
Event
First visits
The number of times your users opened your website for the first time.
Metrics
Page / screen
Elapsed time from last page request
Average time in seconds it takes for each event to load, calculated from the time of the last user-initiated page request.
This dimension is populated automatically.
Metrics
Page / screen
Entrances
The number of times that the first event recorded in a session occurred on a page or screen. Learn more about entrances
This dimension is populated automatically.
Metrics
Page / screen
Exits
The number of times that the last event recorded for a session occurred on a page or screen. Learn more about exits
This dimension is populated automatically.
Metrics
Page / screen
Views
The number of mobile app screens or web pages your users saw. Repeated views of a single screen or page are counted.
This dimension is populated automatically.
Metrics
Page / screen
Views per active user
The average number of mobile app screens or web pages viewed per active user.
This dimension is populated automatically.
Metrics
Predictive
Churn probability
The probability that a user who was active on your app or site in the last 7 days will not be active in the next 7 days.
This dimension is populated automatically.
Learn more about predictive metricsMetrics
Predictive
In-app purchase probability
The probability that a user who was active in the last 28 days will make an in-app purchase
in the next 7 days.
This dimension is populated automatically.
Learn more about predictive metricsMetrics
Predictive
Predicted revenue
The revenue expected from all purchase key events within the next 28 days from a user who was active in the last 28 days.
This dimension is populated automatically.
Learn more about predictive metricsMetrics
Predictive
Purchase probability
The probability that a user who was active in the last 28 days will make a purchase in the next 7 days.
This dimension is populated automatically.
Learn more about predictive metricsMetrics
Publisher
Ad exposure
(App only) The total time that your ad units were shown to a user (in milliseconds).
This metric is populated automatically when you integrate with AdMob or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the
ad_impression
event to populate the dimension.Metrics
Publisher
Ad revenue
The sum of the advertising revenue for a user.
This metric is populated automatically when you integrate with AdMob
or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the
ad_impression
event to populate the dimension.Metrics
Publisher
Ad unit exposure
(App only) The time that a given ad unit was shown to a user (in milliseconds).
This metric is populated automatically when you integrate with AdMob or Google Ad Manager
. If you integrate with MoPub, ironSource, or another ad monetization platform for mobile apps, you need to send the
ad_impression
event to populate the dimension.Metrics
Revenue
Average revenue per user (ARPU)
Average revenue per user (ARPU) is the total revenue generated on average from each active user, whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Active users
To learn how to populate this metric, see Purchase revenue
.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Revenue
ARPU
Average revenue per active user (ARPU) is the total revenue generated on average from each active user,
whether they made a purchase or not. ARPU = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions) / Active users
To learn how to populate this metric, see Total revenue
.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Revenue
Average daily revenue
To learn how to populate this metric, see Total revenue
.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Revenue
Average purchase revenue
To learn how to populate this metric, see Purchase revenue
. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Revenue
Average purchase revenue per active user
To learn how to populate this metric, see Purchase revenue
. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Revenue
Max daily revenue
To learn how to populate this metric, see Total revenue
. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Revenue
Min daily revenue
To learn how to populate this metric, see Total revenue
. Important: If you're missing revenue data for this metric, see Fix missing revenue data
for troubleshooting tips.
Metrics
Revenue
Total revenue
The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. Total revenue = purchases + in-app purchases + subscriptions + ad revenue - refunds
This metric is the sum of the purchase
, in_app_purchase
, app_store_subscription_renew
, and app_store_subscription_convert
events, as well as ad revenue. ad_revenue is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration.
Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
Revenue
Combined revenue per cohort total first opens
Combined revenue per cohort total first opens = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Cohort of Total First Opens
Metrics
Revenue
Combined revenue per cohort total first visits and first opens
Combined revenue per cohort total first visits and first opens = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / (Cohort of Total First Opens + Cohort of Total First Visits)
Metrics
Revenue
Combined revenue per cohort total first visits
Combined revenue per cohort total first visits = (Total ad revenue + purchase revenue + in-app purchase revenue + subscriptions - refunds) / Cohort of Total First Visits
Metrics
Search Console
Organic Google search average position
The average ranking of your website URLs for the queries reported from Search Console.
For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2).
Metrics
Search Console
Organic Google search click through rate
The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click.
Metrics
Search Console
Organic Google search clicks
The number of organic Google Search clicks reported from Search Console.
Metrics
Search Console
Organic Google search impressions
The number of organic Google Search impressions reported from Search Console.
Metrics
Session
Average session duration
The average duration (in seconds) of users' sessions.
This dimension is populated automatically.
Metrics
Session
Bounce rate
The percentage of sessions that were not engaged sessions. Learn more about bounce rate
Bounce rate = not engaged sessions / total sessions Bounce rate is the inverse of engagement rate.
This dimension is populated automatically.
Metrics
Session
Engaged sessions
The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Engaged sessions is the inverse of low engagement sessions.
This dimension is populated automatically.
Metrics
Session
Engaged sessions per active user
The average number of engaged sessions per active user.
This dimension is populated automatically.
Metrics
Session
Engagement rate
The percentage of sessions that were engaged sessions. Learn more Engagement rate = engaged sessions / total sessions Engagement rate is the inverse of bounce rate.
This dimension is populated automatically.
Metrics
Session
Low engagement sessions
The number of sessions that were not engaged sessions. Low engagement sessions is the inverse of engaged sessions.
This dimension is populated automatically.
Metrics
Session
Session key event rate
The percentage of sessions that converted. Session key event rate = number of sessions in which a key event happened / total number of sessions
This dimension is populated automatically.
Metrics
Session
Sessions
The number of sessions that began on your website or application. A session is a period of time during which a user interacts with your website or app. A session initiates when a user either: Opens your app in the foreground Views a page or screen and no session is currently active (e.g. their previous session has timed out) By default, a session ends (times out) after 30 minutes of user inactivity. There is no limit to how long a session can last. Learn more about sessions
This dimension is populated automatically..
Metrics
Session
Sessions per active user
The average number of sessions per active user.
This dimension is populated automatically.
Metrics
Session
Views per session
The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. Views per session = (screen_view events + page_view events) / total sessions
This dimension is populated automatically.
Metrics
User
1-day repeat purchasers
The number of customers who complete 1 or more purchases in 2 consecutive days.
Metrics
User
2–7-day repeat purchasers
The number of customers who purchased one day and anytime between 2 and 7 days prior.
Metrics
User
30-day paid active users
The number of your active users who completed one or more purchases in the last 30 days.
To populate this metric, send the purchase event, and active users have made a purchase in the last 30 days.
Metrics
User
31–90-day repeat purchasers
The number of customers who purchased one day and anytime between 31 and 90 days prior.
Metrics
User
7-day paid active users
The number of your active users who completed one or more purchases in the last 7 days.
To populate this metric, send the purchase event, and active users have made a purchase in the last 7 days.
Metrics
User
8–30-day repeat purchasers
The number of customers who purchased one day and anytime between 8 and 30 days prior.
Metrics
User
90-day paid active users
The number of your active users who completed one or more purchases in the last 90 days.
To populate this metric, send the purchase event, and active users have made a purchase in the last 90 days.
Metrics
User
Active users
The number of distinct users who visited your website or application. An active user is any user who has an engaged session
or when Analytics collects: the first_visit
event, engagement_time_msec
parameter from a website the first_open
event, engagement_time_msec
parameter from an Android app, or the first_open
or user_engagement
event from an iOS app Note: The Active users metric appears as "Users" in Reports.
This metric is populated automatically.
Metrics
User
Average daily purchasers
The average number of purchasers across all the days in the selected time frame.
Metrics
User
Average engagement time
The average time that your website was in focus in a user's browser or an app was in the foreground of a user's device. Average engagement time = total user engagement durations / number of active users
This dimension is populated automatically.
Metrics
User
Average engagement time per session
This dimension is populated automatically.
Metrics
User
DAU / MAU
Daily Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged for the calendar day out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.
This dimension is populated automatically.
Metrics
User
DAU / WAU
Daily Active Users (DAU) / Weekly Active Users (WAU) shows the percentage of users who engaged in the last 24 hours out of the users who engaged in the last 7 days. A higher ratio suggests good engagement and user retention.
This dimension is populated automatically.
Metrics
User
First time purchasers
The number of users who made their first purchase in the selected time frame.
Metrics
User
First-time purchaser conversion (FTP conversion)
The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers.
Metrics
User
First-time purchasers per new user (FTPs per new user)
The average number of first-time purchasers per new user.
Metrics
User
Max daily purchasers
The maximum number of purchasers across all the days in the selected time frame.
Metrics
User
Min daily purchasers
The minimum number of purchasers across all the days in the selected time frame.
Metrics
User
New users
The number of new unique user IDs that logged the
first_open
or first_visit
event. The metric allows you to measure the number of users who interacted with your site or launched your app for the first time.This dimension is populated automatically.
Metrics
User
PMAU / DAU
Paying Monthly Active Users (PMAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior month.
Metrics
User
PWAU / DAU
Paying Weekly Active Users (PWAU) / Daily Active Users (DAU) shows you the percentage of active users who have made a purchase in the prior week.
Metrics
User
Returning users
The number of users who have initiated at least one previous session, regardless of whether or not the previous sessions were engaged sessions
.
This dimension is populated automatically.
Metrics
User
Total purchasers
The number of unique users who made at least one purchase.
Metrics
User
Total users
The number of unique user IDs that triggered any events. The metric allows you to measure the number of unique users who logged an event.
This dimension is populated automatically.
Metrics
User
User key event rate
The percentage of users who converted. This metric is calculated as the number of users who performed a key event action divided by the total number of users.
This dimension is populated automatically.
Metrics
User
User engagement
The length of time that your app screen was in the foreground or your web page was in focus. Learn more about user engagement
.
This dimension is populated automatically.
Metrics
User
WAU / MAU
Weekly Active Users (DAU) / Monthly Active Users (MAU) shows the percentage of users who engaged in the last 7 days out of the users who engaged in the last 30 days. A higher ratio suggests good engagement and user retention.
This dimension is populated automatically.
Metrics
User lifetime
Lifetime ad revenue
The ad revenue you generate from someone since their first visit to your website or app.
This metric is populated automatically from the ad_impression
event. You can also link AdMob to Firebase
to collect additional data.
Metrics
User lifetime
Lifetime engaged sessions
This dimension is populated automatically.
Metrics
User lifetime
Lifetime engagement duration
The length of time since a user's first visit that the user was active on your website or application while it was in the foreground.
This dimension is populated automatically.
Metrics
User lifetime
Lifetime session duration
The total duration of user sessions, from their first session until the current session expires, including time when your website or application is in the background.
This dimension is populated automatically.
Metrics
User lifetime
Lifetime sessions
The total number of sessions that a user had since their first visit to your website or application.
This dimension is populated automatically.
Metrics
User lifetime
Lifetime transactions
The total number of completed purchases by a user since their first visit to your website or application.
This dimension is populated automatically.
Metrics
User lifetime
LTV
Lifetime value (LTV) shows the total revenue from purchases on your website or application. You can use the data to determine how valuable users are based on additional revenue you generate.
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events minus the refund events. Important: If you're missing revenue data for this metric, see Fix missing revenue data for troubleshooting tips.
Metrics
User Lifetime
Average 120d value
For each user, Google Analytics calculates the sum of purchase, subscription, and ads revenue for their first 120 days. Average 120d value is the average of this value for all users.
Populated from the purchase, in_app_purchase, app_store_subscription_renew, app_store_subscription_convert, and revenue events.
