Important:Some ads safety features only work on Android 9 and up. Learn how to check and update your Android version .
To make your device more secure, Google Play services allow useful services on it. Ads safety is part of Google Play services. Learn how Google Play services work on your device .
Google Play services for ads safety lets you:
- Reset or delete advertising identifiers on your Android device.
- Choose to opt-in or opt-out of personalized advertising.
- Minimize ad spam and fraud.
Google Play services is different from the Google Play Store .
Control your preferences
To manage personalized ads on your Android device:
- Open your device’s Settings app.
- Tap Google All services.
- Under “Privacy & security," tap Ads.
- To manage the information used to show you ads and measure ad performance, you can use the provided options.
Tips:
- Learn about privacy and personalized ads .
- Learn how personalized ads work .
- For more information about ads, go to Google Ads Help .
How Google Play services for ads safety handles your data
To support ads safety-related functions on your device, Google Play services for ads safety may collect and store certain information.
Additional data collection
To support ads safety-related functionality and to provide better service to all our users, Google Play services for ads safety may collect and store your data. The information Google collects and how it’s used depends on how you use our services and how you manage your privacy controls.
- When you're not signed in to a Google Account, unique identifiers, like advertising identifiers, may be used to show you ads relevant to your activity.
- When you’re signed in to a Google Account, depending on your settings and privacy controls, you may receive personalized ads based on sources, like:
- The types of websites and apps you use on your device.
- Unique identifiers such as advertising identifiers and browser cookies.
- Your Google Account and activity information across devices.
Any information that Google collects is used following Google's Privacy Policy .
