To link an Analytics 360 (Universal Analytics) property to Display & Video 360, you must create the link from the Analytics 360 account. Learn more about linking Analytics 360 and Display & Video 360 . The process described below only applies for Google Analytics.
Linking Google Analytics to Display & Video 360 allows you to use Google Analytics audience lists for targeting or combine them with other audiences to create unique list types. You can also auto-bid on Google Analytics goals or conversions through custom bidding .
Customers who link their Google Ads or Google Marketing Platform accounts to a Google Analytics property are correlated with a 23% increase in conversions and a 10% reduction in cost per conversion.
Linking options
You can link Google Analytics to your Display & Video 360 in the following ways:
- Linking Google Analytics to your Display & Video 360 account .
- Linking Google Analytics to a Floodlight configuration.
- If you use a Campaign Manager 360 account, you can set up linking in Campaign Manager 360 .
- If you don't use a Campaign Manager 360 account, you can set up linking in Display & Video 360 .
Available Google Analytics features
The following table lists the different Google Analytics features available to Display & Video 360 when you link directly or using a Floodlight configuration. We recommend that you use both methods of linking to get access to more features.
| Google Analytics feature | Linking Google Analytics to a Display & Video 360 account | Linking Google Analytics to a Floodlight configuration |
|---|---|---|
|
Google Analytics conversions
|
Access to Google Analytics conversions attributed to Display & Video 360 | Read-only access to Google Analytics conversion Floodlight activities |
|
Attribution models
|
Access to a limited number of models | Access to all models |
|
Audiences
|
Access to all audiences | No access to audiences |
