Create Connected TV line items

About Connected TV line items

The Connected TV line item offers specific options that are relevant if you’re buying digital TV inventory. This line item type only features options that are relevant for TV ads, with appropriate configurations selected by default, including:

Compare Connected TV and video line items

Use the chart below to help you determine which line item type is right based on your needs:

Video 

Connected TV 

Suggested video buying options

Desktop and mobile digital video content

TV and over-the-top content on connected TV devices

Insertion order type

Real-time bidding

Connected TV

Bidding

Automated or Fixed bidding

Automated or Fixed bidding

Targeting

All options available

Pre-selected options for the following targeting settings:

• Apps & URL
• Position
• Video
• Device

The following settings are not available:

• Keywords
• Position on screen
• User rewarded content
• Browser
• Connection speed
• Carrier & ISP

Create a Connected TV line item

1. Start in an existing  Connected TV insertion order or create a new one.

2. In your insertion order, click New line item.

3. Choose  Connected TV as the line item type.

4. Enter the following information for your line item:

• Optional: Use a targeting template to set pre-defined targeting settings.
• Namefor your line item.
• Your line item's inventory sources.
• (Optional) Click Target DV360 curated CTV auction inventoryto include a broad spectrum of biddable CTV inventory from top publishers. If your goal is to only target specific deal inventory, checking this box will allow inventory to deliver outside of the deal.
• You'll find pre-selected targetingoptions based on your insertion order level default targeting that reflect over-the-top inventory. (Optional) Click Add targetingto add or adjust the targeting.
• Your line item's flight dates.
• Budgetand pacingsettings.
• If you've turned on automatic budget allocation for the line item's insertion order, Display & Video 360 can automatically adjust your line item's budget.
• An automated  or  fixed bidfor your line item.
• The line item's frequency cap .
• The creativesyou want to use with the line item. Learn more about guidelines for video creatives and best practices for creatives on connected TV devices .

5. Click Create.

Reporting for Connected TV line items

Standard reporting options are available for Connected TV line items. Filter reports to the insertion order or line item to review the performance of your digital TV buys. Filter reports by the App/URL dimension to see what TV inventory you served on.  Learn more about reporting guidelines for connected TV devices

Limitations

• You can only create Connected TV line items in a Connected TV insertion order .
• The following targeting settings aren’t available:
  • Keywords
  • Category
  • Position on-screen
  • User Rewarded Content
  • Browser
  • Connection Speed
  • Carrier & ISP