Account, campaign, and ad group performance

View account data

1. In your Google Ads account, click the Campaignsicon.
2. Click the Campaignsdrop down in the section menu.
3. On the “ Campaigns ” page, update the date dropdown menu to reflect the amount of data you’d like to view.

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View campaign data

An individual campaign has its own budget and settings that determine where your ads appear, and is made up of a collection of ad groups. Each of your campaigns is listed under the Campaigns iconon the left-side panel of your Google Ads account, and they also appear when you click the " Campaigns" tab in the middle of your screen.

1. In your Google Ads account, click the Campaignsicon.
2. Click the Campaignsdrop down in the section menu.
3. On the “ Campaigns ” page, click on the campaign that you’d like to view.
4. Click Add filterto view specific filtered data about your campaign.

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View ad group data

Your ad group contains a set of similar ads and the words and phrases, known as keywords , that you want to trigger your ads to show. When you click on a campaign, Google Ads will show you a view of the campaign's performance broken out by its individual ad groups. You can also review ad group data using the following instructions.

1. In your Google Ads account, click the Campaignsicon.
2. Click the Campaignsdrop down in the section menu.
3. Click Ad groups .
4. On the “Ad groups” page, update the date dropdown menu to reflect the amount of data you’d like to view.
   • Note: The default “Ad groups” view shows the last 30 days of performance.

Review additional details

You can review ad group details like audience interests and habits from the “Ad groups” page. Follow these steps to view additional reports information.

1. In your Google Ads account, click the Campaignsicon.
2. Click the Campaignsdrop down in the section menu.
3. Click Ad groups .
4. On the “Ad groups” page, click on the campaign you’d like to view.
5. Click More detailscollapsible on the subpage menu on the top.

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Interpret performance data

When you're familiar with the structure of your Google Ads account, you can view and customize the data in your statistics table, and download reports to monitor campaign, ad group, ad, or keyword performance.

Campaign type selector

You can use the campaign type selector to switch between reporting views by campaign type, such as Shopping or Display Network. This option appears as a drop-down menu on the Views bar at the top if you have more than one campaign type in your account. You'll only be able to select a given campaign type if your account actually contains that type of campaign.

Explanations

Explanations give you insight into large changes in your account’s performance with just one click. To review Explanations, hover over any metrics that are underlined with a dotted, blue line (example:) and click View Explanations. Availability of the feature may differ based on various criteria such as campaign type or bid strategy type. Learn more About explanations .

The Report Editor

The Report Editor is an analytical tool that allows you to engage with your data through multi-dimensional tables and charts.

• A simple drag-and-drop interfacelets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis.
• Multi-segment analysislets you slice and dice your data with finer granularity in your tables and charts.
• Custom chartslet you quickly visualize the patterns and trends in your data.
• Advanced filtering and sortingallow you to filter on segmented metrics (like mobile clicks) and sort by multiple columns.

Learn how to Create custom reports in Report Editor .

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Download performance data

After the data on your “Campaigns” or “Ad groups” page is formatted the way you want, follow the steps below to download your report.

1. Click the download buttonabove the table.
2. Select your download type from the dropdown menu. You can choose from the following file types: Excel .csv, .csv, .tsv, .pdf, .xlsx, .xml, or Google Sheets. You can also choose to open your report in the Report Editor, or to email or schedule an email of your report.
   • Note: “More options” will allow you to add segments, compress file sizes, and include additional data in your report.
3. After you select a file type from the list, you’ll receive a “Preparing report” notification. When the report is finished, you’ll receive a “Downloading report” notification.

Related links

• About your account organization
• Create, save, and schedule reports from your statistics tables
• Customize tables and charts